5 Reasons Why You Must Invest in Website Design

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It only takes 50 milliseconds for people to form a first impression of your website, and that’s according to Google. That first impression can either make or break your brand.

If given 15 minutes to consume content, 66% of users say they’d prefer to see a beautifully designed website rather than one that’s plain and simple. Having a professional website just won’t cut it anymore.

No wonder more and more businesses today are hiring web design professionals – and guess what? You should too!

If you need more convincing before you can finally invest in custom website design, you’ve definitely come to the right place.

This post will be covering five ways your business will benefit from having a well-crafted website. Who knows, you might even find yourself looking for a web design agency right after reading this!

Let’s get going, shall we?

Reason #1: It Sets the First Impression

Again, the design of your website is the first thing your visitors will notice and judge as soon as they step foot virtually. Good design brings positive feelings, which then results in positive outcomes.

If they like your site’s modern vibe and how clean and organized it is, they’ll want to stick a little longer to learn more about your products or services. And, chances are, they’ll be coming back time and time again.

On the other hand, if your website looks unappealing or outdated, there’s no doubt that you’ll leave a negative impression, leading your visitors to bounce and head over to another site (most likely that of your competitor). These visitors could have been your leads.

Getting off to a bad start because of a poorly designed website will make it more difficult to convince your visitors to stay on the page. You’ll end up wasting a fortune for your long-term SEO and PPC campaigns just so you can have people coming over to your website.

Reason #2: It Improves Your SEO Efforts

Did you know that web design and search engine optimization can make magic together? Their components blend so well together that when implemented the right way, your visitors will enjoy every minute of navigating through your website.

How’s that possible, you ask? Well, there’s a couple of factors to consider here:

  • Page Speed

Page speed has always been a top ranking signal, which is why you should be devoting your time to speed up your website. Any site that takes more than three seconds will drive visitors to abandon it.

If your website is filled with animation and design elements, then that could possibly be the reason why you’re struggling to rank high.

  • Content

You might already realize by now that content plays a vital role when it comes to SEO. However, did you know that web design can also affect your content – or at least, how it’s being presented?

Everyone will have a hard time reading and deciphering your content if you have a messy web design. For instance, pages with blocks of content in unusual places with too many broken links will more than likely shoo your potential leads away.

Perhaps you yourself have also encountered a website which made it extremely challenging for you to understand the content due to its design. It might have been a dark-colored text on a black background, or a light color on white. That’s a huge nope for visitors!

  • Mobile-friendliness

Google loves mobile-optimized websites so much that mobile-friendliness became a ranking factor in 2015.

Two years later, it introduced mobile-first indexing, where it primarily uses the mobile version of a webpage for ranking and indexing purposes. With the number of people searching on mobile devices growing over time, it makes perfect sense.

Over half of all web traffic comes from mobile devices, which means that over half of your audience is likely visiting your website using their smartphones or tablets.

If your web design isn’t optimized for mobile, you could be alienating half of your audience without you knowing it. That’s certainly something you don’t want to happen.

Reason #3: It Builds Trust

Imagine landing on a website with a bad design and outdated information. Kinda feels shady, doesn’t it? Instead of discovering more about the brand, you decide to leave since your gut tells you not to trust it.

That’s exactly how your visitors would do if your site is structured similarly. They’ll find another company to fulfill their needs. There goes another missed opportunity for you.

To establish trust with your visitors and get them staying longer, your website should be pleasing to the eye. Clean and aesthetically appealing web design can reflect an open and transparent brand.

By using clear headings and CTA buttons to guide your visitors through your site, you’ll leave them feeling well taken care of, which in turn, builds and fosters trust.

Reason #4: It Helps You Stand Out

We’re pretty sure you want to set yourself apart your competitors. One of the best ways to achieve that is by polishing your website design.

An eye-catching and responsive website presents an opportunity for you to showcase your uniqueness. Strong branding – along with consistent use of colors, fonts, and creative layouts – can easily make you stand out and place you a step ahead of your competitors.

Take time studying the websites of your rivals. If you notice that you’re on the same level as them, you might as well look at the bigger names in your industry. Emulating the designs of industry leaders is another way to set yourself apart from direct competitors.

Reason #5: It Sets the Impression for Customer Service

Your website’s appearance can serve as basis on how your visitors will perceive your business. That said, if you’re not putting much effort into its design, your audience will assume that you don’t really care about them.

Think of your site as a customer service representative. If it has a warm and pleasant appearance, your visitors will feel really comfortable. It’ll give them the impression that you’re welcoming and approachable to your prospects and customers.

A website with poor design, however, can make your business look cold and aloof to your audience. They won’t be interested to browse further, seeing that it brings no value.

Consider this: If someone steps into your physical store, wouldn’t you prefer a smiling face welcoming them, rather than a sales clerk who doesn’t even bother to greet them?

Final Thoughts

Now that you know how critical of a role web design plays to the success of your digital marketing efforts, your next move is to come up with a design strategy. Working with a dedicated team of web designers should be your best bet. Good luck!

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