Best Semrush Alternatives to Pick From in 2023!

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With its reports, analyses, and solutions, Semrush has become imperative for many. As a result, millions of people use this almost unbeatable SEO tool.

First of all, it is the number one keyword research tool. It helps you quickly detect toxic backlinks. Also, you have access to a suite of content marketing tools, and it`s perfect for analyzing your competition.

Correctly done SEO speeds up and compresses your path to new potential customers. Ultimately it helps your organic growth and increases credibility with the audience.

Semrush is the best tool to help you improve your online presence and increase brand visibility.

What are the Best Alternatives to Semrush?

Fortunately, several tools come in handy when improving your SEO.

Many of the alternatives to Semrush can’t compete with it, but they all have pros and cons. You can choose between free and advanced. Some offer a refund, while some even have a 30-day trial period.

Considering that the price of Semrush is high, it is reasonable to conclude it’s not available to everyone.

three monthly payment plans for semrush

Source: Semrush

For that reason, alternative options are getting more critical.

We have selected 7 of the best that can rival Semrush.

7 Best Semrush Alternatives


Inarguably Semrush`s biggest competitor. This tool can do everything from keyword research to competitor analysis.

Ahrefs is the best tool for link-building research and analysis since it has the largest database of backlinks.

When doing keyword research, you get all the metrics such as:

  • Global search volume
  • Average monthly search volume
  • Keyword difficulty
  • Keyword ideas

results for keyword research with ahrefs tool

Source: Ahrefs

Use the opportunity to find out which keyword drives the most traffic to your competitors, and try to minimize its use in your content.

Find popular content browsing options in social indicators, organic search traffic, and reference domains through the content explorer.

Find out the best suitable keywords from this tool. For example, you want to share some packaging ideas for blogs. Your target keyword will be designed rigid packaging.

Using the site explorer function, you’ll get the most accurate information about any website worldwide.

A site audit will help you solve the problems on your website regarding incorrect links, duplicate content, etc.

With the rank tracker, you can monitor your ranking progress.

Since Ahrefs indexes over 6 billion pages, you can entirely rely on the trustiness of information with such a database.

“The most significant disadvantage is that only one person can use the tool at a specific time on one account. So, for example, if your colleague needs some research – he has to wait for you to finish” says Milosz Krasinski, Managing Director at Chilli Fruit Web Consulting

There is also a smaller volume of keyword research than Semrush, and we can say this tool is a bit pricey for some. That’s why is can be better to work with an SEO consultant who will likely have a subscription.

four monthly payment plans for ahrefs

Source: Ahrefs

Related resource- SEMrush vs Ahrefs guide


Moz is the most accessible SEO tool to use. It is also suitable for beginners and small businesses.

Keyword research with Moz is so streamlined that you can find suitable keywords quickly. In addition, you`ll get lists of keywords by category that you can compare and determine which ones are your priority.

Use thousands of suggestions and data to discover which keywords the competitors rank high with SERP data older than two weeks.

You’ll get countless possibilities to choose the best keywords according to search volume, competitiveness, SERP ctr, organic ctr, and keyword difficulty.

You can track your website`s keyword ranking performance and overall SERP visibility. Also, follow the movement of competitors on the SERP.

Audit the website for possible problems so you can find and solve them instantly.

You`ll get step-by-step instructions on how to optimize your page, as well as additional content suggestions.

With Link Explorer, you`ll increase the number of high-quality links pointing to your site and reduce unwanted backlinks.

metrics for link explorer from moz

Source: Moz

You can create numerous types of reports and customize them to align with your brand.

Perhaps the only weakness is the smaller database than Semrush.

The good news is that you have the opportunity for a 30-day trial offer.

four monthly payment plans for moz

Source: Moz

Read my SEMrush vs Moz guide next!


Search by domain, this tool provides results on which keywords they rank for and how many clicks they have for a certain period. As his name suggests, it`s excellent for spying on the competition.

top ad competitors found with spyfu

Source: Spyfu

You can get insight into keywords and backlinks that help your competitors rank better.

Find out about every place they appear on Google. There is information for every keyword they have ever bought on Google and the entire history of Google ad campaigns.

You also have PPC and SEO SERP analysis on offer. In addition, you can easily track your keyword ranking and use it for AdWords campaigns.

It is significantly cheaper than Semrush, and they have a super option of a 30-day money-back guarantee without any explanation.

three monthly payment plans for spyfu

Source: Spyfu

SEO PowerSuite

SEO PowerSuite is a set of 4 tools in one software solution for software development. It covers all search engines and offers unlimited keywords, sites, and backlinks. In addition, you can set the time when to finish the research, and the data will be waiting for you.

You can filter, sort, and choose how to display all SEO results. And also can export them for further use.

The first part of this tool – rank tracker – will help you with keyword research and rank tracking.

With the second – website auditor – you can optimize the content of the page quickly and easy way.

Further, it helps you spot all SEO errors the exact way search engines see them.

results for optimization page with seo powersuite

Source: Seo PowerSuite

You can use SEO spyglass to research and audit backlinks, and with the link assistant tool, you will find all broken backlinks and handle them.

The only downside is that you have to download it for use. After that, the offer is free, but also there are two advanced versions.

three monthly payment plans for seo powersuite

Source: SeoPowerSuite


One of the most famous marketers and SEO consultants, Neil Patel, created the Ubersuggest we use today.

Keyword research data is exact because many metrics determine it. For example, when you type a keyword or phrase, you will get insight into search volume, SEO difficulty, paid difficulty, and CPC. Besides, you`ll get a large number of ideas that you can use.

With further analysis, there are moreover content ideas about current topics and URLs that are the most visited so that you can write about what people are most interested in at that moment.

Additionally, you have the opportunity to do a site audit. Once you enter your domain, you`ll find yourself with data about on-page SEO scores, organic monthly traffic, organic keywords, and backlinks. Also, it will point to critical errors, warnings, and recommendations that you can correct immediately.

example for site audit results with ubersuggest

Source: Ubersuggest

However, beginners and small businesses will get the most help cause of weaker analysis and fewer suggestions for keywords than expensive SEO tools have.

Use the 7-day trial period and decide if it suits you.

three monthly payment plans for ubersuggest

Source: Ubersuggest


With this tool, you will get plenty of long-tail keyword suggestions. Along these terms, you also get ideas for related questions that you can use in your articles or campaigns.

The tool uses the principle of Google autocomplete to select display terms and provides data on what kind of information visitors are looking for on the search engine.

This tool is different from the others because you can use the to search other platforms: Youtube, Amazon, Instagram, Twitter, etc.

for which platforms you can research keywords in

Source: KeywordTool

You can extract data from up to 192 google domains.

Contrary, a notable deficiency is that you can’t see the detailed analysis with the free version.

If their plan fits your budget and you aren’t happy with the offer, you can get a refund within 30 days.

four monthly payment plans for

Source: KeywordTool


Serpstat has databases of all countries in the world regarding keywords, which is excellent and makes your research more accessible.

It allows you to perform a detailed site audit daily, weekly, or monthly.

In backlink analysis, you have the option to find your lost backlinks. Unfortunately, here you will also see all incorrect links.

the result of the status codes in the serpstat tool

Source: Serpstat

The site audit will also show if you have a redirection problem. In the same way, you can see if there is duplicate content and fix it.

If you see the problem is wrong compression, browser caching, image optimization, or something else, you`ll be able to improve the speed of your site.

four monthly payment plans for serpstat

Source: Serpstat

  1. PPCexpo Keyword Planner:

PPCexpo Keyword Planner will help you find the keywords that create an “Aha! I found it” moment for your customers. Your keywords should aid a magical experience for your customers. Optimization is all about making these experiences happen faster and more frequently. Our tool can help you with keyword optimization.

PPCexpo Keyword Planner can provide a cluster of customer-focused keyword ideas. These ideas can inspire you, and ignite your imagination. In keyword research your imagination is an awesome asset. Select keywords that will be a bridge between you and your customers. PPCexpo Keyword Planner can help you go beyond your imagination.

What is the Best Semrush Alternative in 2023?

After you have carefully read our recommendations and advice, all you have to do is compare the features of all tools and choose the one that suits you best.

The choice depends on your budget, the size of your business, and the types of goals your team has set out to achieve. You should carefully review each of these points in your next team meeting to weigh the pros and cons of each tool.

Most importantly, the choice is yours; you won`t go wrong with whatever tool you choose.

Bear in mind that good quality doesn’t always mean spending fortunes.

What’s important is that you can start using it straight away because only good SEO means more traffic, more conversions, and progress for your business.

Which of these tools have you used before? Did we help you discover new tools? Let us know in the comments.

Note: there are also free SEMrush alternatives worth paying attention to. Check out my best free SEMrush alternatives post next.

Nikola Roza

Nikola Roza is an affiliate marketer and blogger behind Nikola Roza- SEO for the Poor and Determined. He writes for bloggers who don't have huge marketing budgets and who still want to carve out a niche online and a better life for themselves. Learn about Nikola here, or read his blog posts and guides here.

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