#3- Will Build Niche Relevance and Natural Link Profile
When you consistently comment on blogs about SEO and NOT on blogs about gardening or anything else, Google will over time learn to associate your brand with SEO and dissociate you with any other niche on the web.
This is building your niche relevance and will help you naturally rank higher for pretty much anything related to SEO.
It’s a small thing but its also free and comes naturally with you targeting only niche relevant sites for dropping comments.
Pro tip: especially target those with lower subscribers count. That doesn’t mean they’re unpopular. It just means they are smaller and mid-sized blogs you have a realistic chance to establish a connection with.
#2- Decide Which Blogs to Target
Here’s the truth:
to have success with blog commenting, you must focus on blogs that are most likely to notice and appreciate your efforts to bring value to them.
This means sites that:
Have a single author;
Are mid-tier traffic and authority wise;
Have a vibrant commenting community;
Have a webmaster who’s actively engaging with his readers.
#3- To Spreadsheet or Not? That is the Question!
So once you have those make sure you record them in a comment-tracking spreadsheet.
Here are the fields you spreadsheet needs to have:
Do they have a paid product (optional)?
How many comments have you left so far?
Have they responded to your comments?
Have they thanked you on Twitter for sharing their stuff?
Note: You don’t need to keep it perfect to have use of this spreadsheet, but you do need to have a spreadsheet because you’re approaching commenting as a marketing tactic.
This means you want to ensure it works because it working means more leads, sales and money for you.
Also, some of these fields might seem irrelevant to blog commenting but are actually very valuable to you.
Take the “product” field for example. Buying the product the blogger has created trumps leaving 50 superb comments any day of the week.
If you’ve read other blog commenting guides, almost all of them suggest you try to be the first commentator so your link gets maximum traffic and exposure.
That to me is wrong advice and here’s why.
Imagine you’re writing a blog post. You’re in the zone. Ideas just flow. You can’t jot them them down how creative you’ve suddenly become, and… then Feedly pops a notification that a certain blog has just published a certain blog post.
So what do you do?
Do you drop everything and run to leave the first comment. Or do you ignore it and keep keep writing?
Of course, it’s the latter.
Remember, blog commenting, even if you become the best in the world at it, is always going to be a very small part of your overall marketing effort.
It’s not worth it to stop witting a blog post, which is a high return activity, to drop a comment which is low return investment of your time and energy.
How to Write to Stand Out- The Anatomy of an Excellent Blog Comment
Take a look and take note of this image.
And then continue reading.
First things first, great comment doesn’t need to be a lengthy comment.
You don’t need to write a novel to stand out.
You need to be human, genuine and contribute value through your experience with the topic at hand.
Can you do that?
Here are the 4 parts of the wining comment.
#1- Greetings and personalization
This is nothing more than mentioning their name at the start of your comment.
#2- Praising the author or blog post
Do one or the other, but do give praise when it’s well deserved.
Always think that real people are giving it their all to succeed and boosting their moral costs you nothing, yet is a nice gesture.
And it helps open new doors for you.
#3- Offering value (the most important part)
Here you get a chance to shine and contribute to the post and increase it’s value.
This ain’t rocket science- just be natural and share your experience with the topic and you’ll do great.
#4- Finish with a parting promise
Promise to somehow amplify their post on the web. Every author loves that.
And that’s that.
And now look at this image and see how all four parts create a wining comment for me, and recognition from Matthew Woodward.
9 Common Commenting Mistakes You Must Avoid at All Cost- These Can Ruin Your Perfect Commenting Strategy
#1- Not Leaving a Link Back to Your Site
Whenever you drop a comment on a blog, make sure you leave your site’s URL in the website field.
It’s a normal and expected, and you should do it if you want to make blog commenting part of your digital marketing strategy.
#2- Using a Keyword Instead of Your Name
Whenever you use a keyword instead of your real name, you send out these messages:
a) I haven’t got a clue about this SEO thingy and I think this will help me rank- SEO is EASY!
b) I’m only commenting because I want to help myself. I don’t CARE about the webmaster who wrote the post.
c) I hope to steal traffic from the post I commented on. My keyword-rich anchor will attract peeps like flame attracts the moths
d) I’m a spammer (Note: if a blogger uses CleanTalk, your comment won’t even reach their spam inbox)
Here I left me a good comment on my AccuRanker Review, just to show you how spammy it looks like.
An excellent comment, wasted 🙁
#3- Not using Gravatar
Gravatar is a service that let’s you have an image of you next to your comment.
It’s a way to personalize your comment and show there’s a real human behind the keyboard.
And yes, an image of you and not of your brand. Even if you’re leaving comments to promote your brand.
Why not brand?
Because brands are faceless entities, while people (usually) have faces.
And even an ugly mug is better than pretty logo of an unknown company.
#4- Using a Fake Email Address
Now why would you do that?
Only the blog’s webmaster can see your email address and you want them to see it because it’s a way to reach you after you’ve impressed them with your awesome comment.
So, he followed the website link I left in the comment field, came to visit my site, found my hire me page and hired me
And here’s the comment that did it, in case you’re curious.
#5- You’re Repeating What Someone Else Said
Besides reading the blog post, I also encourage you to skim the comment section before writing a single word.
It’s because you don’t want to make a mistake of repeating what someone else said before you. Even though you didn’t do it on purpose, it’s still an embarrassing mistake, especially if it looks like you copied a previous comment.
#6- Spamming People
To spam is to make life miserable to a webmaster. Do it and they will hate you with gusto.
Don’t drop irrelevant links;
Don’t leave gibberish;
Don’t comment in a foreign language.
Don’t everything else that’s bad.
Use common sense.
#7- Commenting on Non-Relevant Blogs
Don’t comment on irrelevant blogs and if you do, don’t leave your site’s address.
Because it will confuse Google as to where your site belong (that relevance thingy); and because any traffic you get from that link will be worthless to you as people will see they don’t understand a thing and’ll leave in droves.
This can even cause SEO problems because of a unnaturally high bounce rate. If people are leaving your site in a hurry, there must be something seriously wrong with it, right?
Blog Commenting Do's and Dont's
Comment on relevant and niche blogs
Leave a link to your site
Fill the “website” field wit your real name
Leave value-packed comments
Share the article after commenting
Leave irrelevant comments
Use a keyword instead of your name
Copy other comments
Be a jerk
Blog Commenting FAQ- All Questions Answered (Finally!)
a) Does Blog Commenting Still Work or Not?
It doesn’t work for SEO if that’s what you mean.
It does work to build up your brand and to help you create a flourishing online business.
b) Is EDU Blog Commenting Still Effective for SEO?
No, it’s not
Because that technique is old and spammers have long gotten a hold of it.
Now, comment sections of pretty much all EDU sites that allow discussion and are lax on moderation are like landmines for visitors.
Wherever you click you’re taken to a terrible website trying to sell you something you don’t want.
You don’t want your site’s url to keep that kind of company, right?
c) Are CommentLuv Backlinks Good for Rankings?
No they are not. For a plethora of reasons.
Here are some of them.
#1- They’re incredibly spammy
Take a look at this image.
its commentluv link and it’s chock full with keywords, because it’s the title of the post turned into anchor text.
The problem here is not that one comment but dozens more that you need to get to feel an impact in the SERPS.
But, by getting more of these you run the risk of keyword over-optimization which means Google Penguin will eat your site like real penguins eat fish.
In a flash and with no remorse.
#2- They’re Ineffective
All pages that allow comments are divided into two sections:
And they’re clearly divided in the source code of the page by a little UGC tag.
I bet you’ll find a lot of these and it’s WordPress automatically labeling comments (and their links) as user-generated content- which means those are worthless for SEO.
#3- Followed Blog Comments Expose You as a Link Builder
While these comments alone won’t get you into trouble; having them in quantity in your link profile might trigger a manual review on your site.
And then, who knows what else some human reviewer will find.
#4- Cost Per Opportunity Ration is Just Too High to be Worthwhile
To get any advantage from this link building strategy, you’d need to generate a master list of several dozens Commentluv enabled blogs. Then you’d need to leave at least five, but often many more comments to be granted a “do-follow” status.
We’re talking hundreds of comments here for very unclear and murky benefits.
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