SSL Certificates are small data files that digitally bind a cryptographic key to an organization’s details. When installed on a web server, it activates the padlock and the https protocol and allows secure connections from a web server to a browser.
SSL certificate is a must for ALL websites in 2020 and beyond, and here are 5 reasons why.
#1- Data Protection
SSL encrypts your user’s data so that no one can see it. And by no one I mean hackers who’d want to use that sensitive info for their personal (financial) gain.
With SSL certificate in place, data theft can never happen.
#2- Phishing Prevention
If you own a reputable website and a competitors wants to take you down, all they’d need to do is first clone your website (very easy to do btw); and then publicly destroy it along with its hard earned reputation.
Well, with SSL installed that can’t happen because by having an SSL certificate installed on your website you have your site’s identify confirmed with Certificate Authority.
This organization validates your SSL and “vouches” for you as a legit business.
#3- SSL Certificate Helps You Satisfy PCI/DSS Requirements
If you accept payments on your site then you must be PCI/DSS compliant.
Having as SSL certificate helps you get compliant because it’s one of the 12 primary requirements set by the (PCI) payment card industry.
#4- Improve Customer Trust
This ain’t the wild west of the internet no more.
Web users now expect to see that padlock before your domain name. And if they don’t they’re bound to leave, especially since Google prominently labels unsecure sites in Google Chrome.
#5- Better Organic Rankings For your Website
In 2014 Google announced https as a rankings factor.
In 2018, they started to require all sites to have https installed.
Those that don’t aren’t kicked out of the SERPs, but have less visibility and Google Chrome warns users that the site isn’t safe for browsing.
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