They’re hyper relevant to my audience and the recommendation is fruitful.
#2- High Quality
The product you recommend must be of sufficiently high quality. It must be something you’d wholeheartedly recommend to your mother to buy.
If it’s not, then forget about it and don’t try to sell it on your blog. You will only alienate your audience because they’ll think you’re in it solely for the money, and don’t care about them one bit.
Remember, the products you recommend reflect on you as a site owner. So you will never catch me promoting a Warrior Forum product, which are all pretty low quality.
#3- Good Commission Structure
You’re in this biz to earn money, right?
Hey, I get it.
I get YOU, because I too am in it for the same reason. So the products we choose must have a good commission structure.
I will not promote a product that pays me nickels and dimes for my blood, sweat and tears, and neither should you.
It is possible to sell one of products and make a comfortable living from those commissions.
But to really scale affiliate marketing and to live like a king/queen you need to promote offers where you get commissions month after month and for every referral.
That’s called recurring revenue and it’s the best way to build a stable passive income source.
Good example is the Unbounce Affiliate program, where I get 20% monthly commissions for every sale I make and for the lifetime of the my referral.
#5- Product You’ve Used And Like
It’s ethical to only promote products you’ve used and really know what they’re like.
It’s also highly advantageous for you.
Because most affiliate marketers are lazy and don’t want to invest their money into buying the products; and their time into really testing them out.
So actually using the product and giving an honest review can be your BIG competitive advantage.
For example, I recently reviewed Fusebox Smart Podcast Player, and to do a proper job, I invested and bought the plugin.
That allowed me to take screenshots from the back-end that someone who haven’t invested couldn’t do.
#6- Evergreen Product
The product you wish to sell on your site needs to be evergreen. This means that 5 years from now it’ll still exist and the review you create today will still bring in revenue 5 years from now.
For example, I promote Bluehost cheap shared hosting for beginners. I know they’ll be around even 10 years from now I also know that as long as there’s the internet, there will be a need for affordable hosting services.
#7- Trusted Affiliate Partner
Don’t join an affiliate program, and don’t promote a product where their existing affiliates are complaining left and right.
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