Remember, newbies will trust your expert advice and further below I show you how to attract those newbies to your site via intelligent keyword research.
#2- Build Supporting Pages
Supporting pages, or supporting content are articles that are topically related to the money page you’re trying to rank.
In this case that would be your HostGator review, or any article where your direct intention is to monetize traffic.
For example, I don’t have a HostGator review, but I do have a HostGator Black Friday Deals article and that post is my money page and this article here is my supporting content.
Here’s an illustration that shows the concept of money page+ supporting content.
Here’s how it works:
Your money page links to your supporting articles;
Your supporting content links to money page using keyword rich anchor text;
Supporting articles link to each other;
They all link to their parent category; and category links back to them;
They are all tagged under one tag page, and tag page links to them. (here’s my HostGator guides tag as an example)
How To Find Keywords For Supporting Content
The best keywords for supporting content are questions people ask about the parent topic.
Here are 3 quick ways to find them.
#1- Use SEMrush
This is the best and most efficient way.
Go to SEMrush and into the “Keyword Magic” section.
Type in your target keyword (our example is “HostGator”).
Then click on the “Questions” filter and SEMrush will serve up all questions web users ask about the topic.
Plus you get data that only premium tool can give you.
It pays in spades to know search volume for each keyword and keyword difficulty scores.
#2- Answer The Public
Answer the Public is a freemium tool that let’s you mine question keywords’v’ directly from Google. The tools scrapes the SERPS and delivers results in a very attractive format.
Take a look:
There are hundreds of results to sift through and more than enough keyword ideas to last you a long time.
The downside of course is that you don’t get search volumes with the free version. But with the premium version you do.
#3- People Also Ask
This is a new tool that scrapes the PAA boxes that you’ve probably seen in the SERPS before.
Here’s what the results look like.
I recommend you use SEMrush (get a 1 month free trial here), simply because it’s faster, easier and you have access to keyword volumes and difficulty metrics.
But if you can’t afford it, or don’t want to use SEMrush then take advantage of the free tools I provided above.
#3- Promote Special Days Offers
HostGator like to go crazy with their discounts. It almost seems like they can hardly wait for any day of significance to throw in a hefty discount and promotion.
Black Friday sale;
Cyber Monday sale;
Labor Day’s sale;;
President’s day sale;
And the list goes on and on. The point is that there’s plenty of opportunity for you to promote these special event sales and bang some quick money.
I recommend you create a separate page for each sale. I wish I listened to my advice because I created one page for both Black Friday and Cyber Monday, and they’re actually different sales.
#4- Use Banner Adds
People have banner blindness and it’s a fact. The truth is that most of your traffic will never click on your banner ads. Does that mean they’re useless?
No it does not. Banner ads can get clicks when done elegantly. I find from my niche and test sites that sidebar ads work best.
#5- Offer Incentives
Offer people a tangible reward if they use your affiliate link. For example my good friend Mudassir Ahmed nudges people to buy hosting though Namecheap using his affiliate link.
And then he offers to set up an account for them, not for free, but for a symbolic price that’s a trifle for most people.
Excellent tactic and I’m thinking of borrowing it for my services page.
#6- Use Deep Linking
Deep linking is when you link to any page on a target website and that link carries your affiliate code with it. It’s a conversion rocket booster because it makes it 10X easier for the user to convert and buy something.
To create a deep link in HostGator simply go Create a Link>Enter a Landing Page.
3 Quick Tips On Promoting HostGator Effectively
#1- Publish Quickly and Don’t Worry About Rankings As Much
It takes time to rank in Google and it makes perfect sense to publish as much so-so content as quickly as you can quickly so that the pages have time to age a bit and pick up steam.
And once several months have passed and you’ve targeted several dozen queries go back and see how you perform. The pages that rank the highest are the perfect candidates for updating.
#2- Target Low Volume Keywords That Fly Under The Radar
I talked earlier about money pages and supporting content. But I neglected to tell you that supporting content is actually going to make you more money.
It’s because those pages are going to rank much quicker and will bring in relevant traffic that can convert right then and there. Or they’ll proceed to read your money page and buy from there.
Don’t underestimate these keywords as that’d be a big mistake.
#3- Take Advantage Of Other Website’s Traffic
I’m talking about Quora marketing.
No matter your niche, there are probably people asking questions abut it on Quora.
What you need to do is go and find those questions and answer them in full while also drooping links to your property.
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