Power words.

Powerful words.

  • Emotional
  • Persuasive
  • Trigger
  • Words.

Whatever you call them;

whatever you want to call them;

whatever you fancy calling them;

These are the words that build emotion and spur into action.

These are the words that make a difference for the person reading; and for the person who wrote them (that’s you).

All you action takers and marketers out there, keep reading and don’t you dare QUIT on me now!

For this incredible guide’s about to unveil a secret treasure.

So valuable you won’t believe your unblinking eyes…

Power Words Guide and List

What Are Power Words Exactly?


Power words are special words that can trigger either a negative or positive reaction in a person reading them.

Power words can make us feel:

  • angry;
  • greedy;
  • safe;
  • scared;
  • encouraged;
  • aroused;
  • curious.

Common characteristics of these words are:

  • Unique– they sound distinct compared to their indistinguishable brothers and sisters;
  • Action-Driven– you feel pumped with adrenaline before you even finished reading them;
  • Descriptive– they make you “see” what they say (for better or worse);
  • Inflammatory– they make you “feel” what they say (for better or worse);
  • Surprising– they have a power to elicit a GASP! from you.

However, not all power words have all of these qualities and most have one or two.

Ok, now that you  know what they are and what they can do to the reader, let’s see how they can help you the marketer profit from knowing them.

Because after all:

there’s no greater vanity than knowing for the sake of knowing; and not for using the knowledge.

Note: I thought this was a (paraphrase) of a quote from Tolstoy. But when I searched for it, I couldn’t find it. If you do know it lemme know in the comment section waaaay below.

Thanks 🙂

7 Crazy-Effective Types of Power Words Intelligent Copy Writers Keep Secret from You (Because They Don’t Crave Rising Competitors)


 #1- Anger

Science says that when you’re angry you’re more likely to:

  • make bets you normally would not;
  • be more critical of others;
  • be less willing to listen to reason and reasons.

Anger is obviously bad for you as human being, but anger power words can help an honest marketer make a few sales more.

How?

Why?

Because they can help you nudge people to do what you want them to do.

For example,

Take a look at this headline

 

  • annoying;
  • pretentious;
  • useless.

All words that stir up emotions of anger.

Anger power words

Red Queen– “Annoying! Useless! Pretentious! Off  With Their Heads”!

I read the article.

And it’s about useless jargon people use daily to think less, obfuscate meaning, and appear more intelligent than they are.

And the author’s got a point- these words have no place in modern day effective writing.

Now, imagine if instead of this being Forbes’s article, it was your article that you posted on yours site. 

You wanted to show your readers what not to do and you achieved that beautifully by getting them extremely angry about these overused clichéd words.

And just as they were about to burst- you offered them a solution.

Did you know I offer a copy-writing course that will help you forever banish these symptoms of plain awful writing?

If you want to be, and I repeat IF, 10x more effective with your copy, then CLICK HERE to learn more!

Remember: the key with anger power words is that you don’t want them to be angry with your company or product;

but with someone else’s.

And ideally you can give them the solution to appease their oh-so-very-righteous anger.

Here’s a full list of 120+ anger power words:

AbuseMoney-grubbing
AnnoyingObnoxious
Ass kickingOppressive
ArrogantPayback
AbhorrentPerverse
Bash
Pesky
BarbaricPollute
BullyPissed off
BackstabbingPhony
Big mouthPest
Beat downPreposterous
BlatantPound
BullshitPompous
BrutalPunch
CockyPretentious
ClobberPunish
CheatRavage
ClownRepelling
CurseRampant
CowardRevolting
CorruptRotten
CrushRepugnant
CrookedRevile
DemolishRude
DefileRuined
DebaseRuthless
DesecrateSavage
DisgusitngSlam
DishonestScold
DistortedSick and Tired
EvilSink
ExploitSlam
Force fedSlander
Freaking outSlap
Full of shitSlay
GrossSlash
GreadySmear
HorridSniveling
HarassSnob
HateSmug
High and MightySnooty
InfuriatingSnotty
JackassSpoil
KillStuck up
KickTerrorize
Know it allSuck up
Knock outSuck
KnockUnderhanded
LyingTyranny
LoserTrash
LoathsomeTrounce
LividUp to Here
SneakyUseless
FearStink
BrokeScrew
MaulRaise Hell
RantMiff
WeakDiminish
ProvokeHostile
DiatribeVicious
AgitateBoil Over
Morally BankruptB.S.
ThugWorst
AnnoyViolate
MisleadingViolent
LollygagQuixotic

#2- Fear Power Words


Tell me:

What is the most powerful way to grab and keep your audience’s attention?

It’s to dose them with fear.

Why?

Because all fear us underpinned by our fear for survival.

A basic instinct really, and a powerful magnetic force that pulls us to pay more attention, even when the rational part of the brain tells us there’s really nothing to fear.

Newspapers and tabloids exploit this to a great effect (the keyword here is EXPLOIT).

For example, I live in Serbia and here newspapers are filled with fear words like:

  • Death
  • Suicide
  • Destruction
  • Murder
  • Theft
  • Disease
  • Corona virus (a newly emerged fear power word)

Fear power words

 

Fear word in newspapers front covers


Just by looking at these you’d think world is hell and it’s a great misfortune to be born.

Of course, it isn’t so, but they do this stuff because it works.

Third and final example, here’s how Daily Mail does it on their internet edition:

Daily Mail fear words


I underlined fear words just for you, though I know you’re able to recognize them easily.

They’re the one’s that make your heart first skip a beat, and then pump faster than normal.

They’re the one’s that make you want to go home and hide under a blanket.

They’re the one’s that don’t make make us feel good, that make us feel ill.

So marketers, USE fear power words, but please- be gentle.

Here’s a master list of 126 fear power words.

AssaultLurking
AgonyLunatic
ApocalypseMassacre
ArmageddonMeltdown
BeatingMenacing
BlindedMurder
BewareMistake
BacklashMired
BloodNightmare
BumblingPeril
BuffoonPale
BlunderPainful
BloodcurdlingPanic
BloodbathPlayed
BombPitfall
CautionPlague
CadaverPirannha
CatastrophePoison
CripplePlummet
CrazyPunch
CrisesPoor
CorpsePummel
CollapsePus
DevastatingPrison
DisastrousRevenge
DestroyRefugee
DeceivingReckoning
DeathShame
DarkScary
DangerRisky
DeadlySearing
DumbScream
DrowningSilly
DoomShatter
EmbarrassedShocked
FeebleShellacking
FoilStupid
FiredSlave
FoolSlaughtered
FooledStrangle
FranticSuicide
FrighteningFugacious
GullibleTailspin
GambilingTargeted
HoaxTank
HazardousTeetering
HackTorture
Hurricaneteror
HorrificTerrorist
HolocaustTrap
InsidiousToxic
InjureTragedy
EpidemicVaporize
InvasionVictim
DangerousCataclysmic
ReconingTrauma
IRSAnnihilate
JailSuffering
JepardyVolatile
LawsuitVulnerable
LoomingWounded
WorryWarning
Last ChanceNerd

#3- Safety Power Words


Feeling safe is what we all need and wish to have more of.

We all like to feel like we belong here. Like the universe is firmly on our side. Like the world came to be when we came to be.

Like the Sun comes out every day to make our days bright, sunny and successful.

We all want to feel safe and trust in the world that has a purpose, has a meaning and we’re integral part of both.

That is some deep psychology, but in copywriting, speaking to this desire means using safety power words to inspire the emotion of trust.

Because from trust comes ACTION.

For example, take a look how Ramit Sethi forces your to trust him. He saturates his copy with safe words till the brink of it being overbearing; and no doubt it works for him  very well.

How do I know?

Because he keeps doing it on sales pages for all of his courses.

 

Safety power words

You almost feel bad for doubting and if you want to achieve the same effect here are 72 safety power words that can help you.

Above and beyondProven
AuthenticPrivacy
AnonymusProtected
AutomaticProfessional
Best-sellingReliable
BankableRecession-proof
BackedRefund
Cancel anytimeResearch
CertifiedResults
ClockworkRock solid
EndorsedRisk free
FoolproofScience backed
GuaranteedBona fide
Money backScientific
RecognizedAuthority
Scientifically provenAccredited
Studies showGenuine
WorldwideBecause
SafetyAuthoritative
Fully refundableCase study
Well respectedDependable
ImprovedEnsured
ExpertAccording to
Track recordSecure
IroncladApproved
LifetimeSurvive
LegitimateSurefire
Money backTested
No riskThat never fails
No obligationsThorough
No questions askedTry before you buy
No strings attachedTrustworthy
No failUnconditional
OfficialVerify
PermanentWorld class
Guilt freeDon't worry

#4- Lust Power Words


Sex really does sell.

You know it, I know it.

Your neighbor knows it.

Ahh, so this basically means we should “spice” up our copy wit dirty words and people won’t be able to glue themselves freom their screen.

They’d risk conjunctivitis rather than being pried away from one of humanity greatest joys, even when it’s just implied and painted (vividly) across the screen with our words.

So just add sex words a tonne, no?

Problems, puff, disappear, no?

No!

I know when you hear the word “lust” you immediately think of that which must not be named (even though we mention it in the sentence above).

But actually, you can lust about anything.

Lust is just like a really strong desire about something and the only thing that prevents it from being a really strong desire is that where lust begins, reason ends.

Before I give you the ultimate list of words to drool over, here’s a screenshot from a known gossip tabloid

Can you spot lust words?

Lust words that make you imagine

AllureNaughty
ArouseNude
BeggingObscene
BareOrgasmic
BeguilingProvocative
BrazenPassionate
CaptivatingPinning
CharmPleasure
CheekyRowdy
ClimaxRacy
CraveRisque
DesireRaunchy
DelightScandalous
DepriveSatisfy
DeliriousSausy
EctasySeduce
EmbraceSeductive
EnchantSinful
EnthrallingSensual
EnticeShameless
ExplicitSex
EntranceSpellbinding
ExciteSleezy
ExposedSpicy
FascinateSteamy
ForbiddenStimulating
FriskyStrip
GoosebumpsSweaty
HeavenlyTantalizing
HankerTaste
HottestTawdry
HypnoticTempting
ImpureTease
IntoxicatingTight
IntenseThrilling
IndecentTicke
ItchingUnabashed
JuicyUncensored
KinkyUntamed
KissUntouched
LasciviousUrge
LewdVoluptuous
LickObsession
LonelyVulgar
LongingCharismatic
LoveCompelling
PleasurableEnchating
RivetingCharismatic
Mouth wateingEngaging
MagneticFascintating
LovelyAlluring
IntriguingWhip
FlirtWet
LureWanton
LusciousWild
LustX rated
LushYearning
MischeivousPromiscuous
Sneak peakYummy

#5- Greed Power Words


“If you want people to buy something, stomp on their greed glands until they bleed”

Gary Halbert

We all want more than we have.

And we especially want more than others have.

Grid is baked into our subconscious mind and is impossible to fully escape from it, even if you’re a Hindu monk.

Fold found in Padmanabhaswamy Temple, in just one of several hidden chambers. Image source

As a marketer you want to stump that greed gland (as put graphically by Gary Halbert) to get people to do what you want them to do.

Here’s an example from a bestselling book by Dave Ramsey:

Greed power words

See how he uses greed power words to excite you and MONEY is even capitalized, as if it doesn’t stand out already.

And here’s a list of 112 greed power words that I’ve been saving just for you.

These will make you rich:-) 

Booked solidJackpot
CashLowest price
CheapLuxurious
CostlyMarked down
DollarMassive
DiscountMoney
DoubleMoney-draining
Moneysaving
ExplodeNest egg
ExtraPay zero
FeastProfit
FortuneQuadruple
Don't miss outReduced
InstantlyPrize
Never againRich
GiveawaySavings
FinalFast
HurryWhile they last
ValuePremiere
HandsomeExpires
BigMonetize
NewSave
KickassNoteworthy
KnockoutMoneymaking
NotableLucky
At the topAmplify
WealthyAhead of the game
LegendaryBeautiful
KnockoutGood-looking
SuccesfulAttractive
FoxyClever
FortunateQuick-witted
SmartElegant
GorgousSassy
GeniusDrop dead
EliteDazzling
CrownedEffective
YouTurbocharge
BrightSuperhuman
BrassyBooming
BossBoost
UndefeatedUnbeaten
ExclusivePrice break
SpecialRunning out
BeforeBonsu
UpsellSix figure
FrenzySoaring
FrugalSurge
FreebieTriple
FreeSoaring
GreatestTreasure
GoldenSkyrocket
GiftTriple
High PayingWhopping
InnexpensiveWaste
ProsperousWealthy

 #6- Encouragement Power Words


People online are like hungry wolves.

Scratch that!

They’re are like hungry wolves in the middle of cold winter.

  •  no food;
  • no shelter;

Only a persistent, gnawing pain of hunger.

They forage for info; they DON’T CARE about you or your writing.

They require information to feed their problems with a solution.

So, they’re hungry, depressed and low on energy. You need to reinvigorate them

Can you do it and how?

Yes. With encouragement words.

These are the words that put the spring back into our step.

They’re the ones that can quickly bring back the wandering attention to your words, so you can easily convey what you want them to do.

Here’s how Steve Pavlina does it at the end of his blog posts.

Encouragement power words

  • Stronger
  • Feel empowered
  • Powerfully
  • Replace fear
  • Action

Don’t know about you, but these all get me pumped to get going and shift my life from scarcity to abundance, starting NOW!

Here’s a list to empower your readers to take action:

AmazingJubilant
AscendLife-changing
AstonishingLegend
AstoundingMagic
Awe-inspiringMarvelous
AudaciousRule
AwesomeMaster
BackboneMind blowing
BeatMiracle
BadassMiraculous
BeliefsNoble
BlissfulPhenomenal
BraveryPersuade
BreathtakingPerfect
BrilliantPluck
CelebratePower up
CheerPraise
CouragePrevail
ColossalRemarkable
CommandRevel
ConquerScore
DaringSpectacular
DefeatSensational
DefianceSeize
DelightSpirit
DevotedSpine
DignitySplendid
DominateStrengthen
EffortlessStaggering
EmpowerSpunk
EpicStriking
ExcellentStrong
ExcitedStunning
ExtraordinarySuprising
Eye-openingSupreme
FabulousStunt
FaithTerrific
FantasticThrive
FearlessTitan
FerociousThwart
FierceTerrific
ForceTitan
FulfilTough
GloriousTriumph
GloryUnbeatable
GracefulUnbelievable
GritUnforgettable
GutsUnique
HappyUplifting
HopeValiant
HonorVanish
HeroVictory
IncredibleValor
Jaw-droppingWonderful
KudosWin
LovableWondrous
FlawlessBrighten
AdorableStupendous
BeauteousClassy
OpenheartedRadiant
VirtuosoJovial
AffableLogophile
HeartCheery

#7- Forbidden Power Words


When you’re forbidden to do something, you want nothing else but to do it.

When you’re forbidden to have something, you want nothing else but to posses it.

It is human nature to be attracted to what we don’t or can’t have, and as a marketer you can tap into that emotion.

And it’s quite easy too.

It’s because people think grass is always greener on the other side and that there’s always some big secret that only if they knew it- all the problems would turn to vapor and be gone.

For example, take a look at how Tim Soulo, a chief content officer at Ahrefs, teases you with his headline about long tail keywords.

Secretive and forbidden power words

I read the piece and it’s excellent.

But let me tell you a dirty little secret (you need to know THIS)- there is no secret.

It’s just clever copywriting from the guys at Ahrefs.

AncientLost
BackdoorNever seen before
Bannedoff the record
Behind the ScenesOff limits
Black marketOutlawed
Black listedPrivate
BootlegSealed
CensoredRestricted
RemoteBe the first
RidiculousBe an insider
SevretCloset
SpoilerBizarre
ShockingClass full
Ssshhh!!!Illusive
Top secretElusive
Super secret
Hilarious
Thought probokingIncredibly
Trade secretInsane
UnchartedInteresting
UnconventionalInvitation only
UnexploredKey
UndiscoveredLogin required
UnexplainedOdd
UntoldMembers only
Unheard ofMyths
UnsungOn the QT
UnusualPriceless
WackyPrivy
ZanyPsycho
ClassifiedStrange
HiddenSecret
Cloak and daggerSmuggled
ConfidentialUncensored
ConfessionsTried to hide
ConcealedUnauthorized
Cover-upUnder wraps
CovertUnder cover
ControversialUnder-the-table
ForbiddenUndisclosed
ForgottenUnexpected
From the vaultUnlock
Under the tableUnreachable
Little knownUnveiled

Ok, we’re inot  the good stuff now.

Next you’ll learn how to actually use these words to boos your pretty much everything.

From SEO and social media to branding and awareness, to making more sales and building a brand.

Let’s go!

How to use power words for On-page SEO


On page SEO is crucial for sending relevancy signals to Google and explain to them what your page is really about.

However, if you’re an intelligent marketer, as I suspect you are, you will also want to include power in your copy so as to feed two birds with one grain.

On page SEO elements to craft with care and love 🙂 are:

  • SEO title
  • Headlines (H1)
  • meta description
  • Sub-headlines
  • Intro
  • Links

Let’s quickly break down how to use power words for each, shall we?

a) SEO Titles


SEO titles are the second most important relevancy signal for Google (the first is your content)

So as such you really need to include your keyword in there so you stand a chance of ranking in Google.

But you can also squeeze in a power word for a quick boost in CTR.

Here’s my SEO title for this guide:

SEO title power words

  • Free
  • Power
  • Eat dragons

All words that are bound to catch someone scanning the SERP’s.

And then they’ll “force” them to click on it.

b) Headlines


“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have  spent eighty cents out of your dollar”

David Ogilvy

Trued then;

True now.

Especially with the ever shrinking attention span. You need something that will shock them and pull the from lethargy into excitement and action.

That something is power words, and more specifically- using power words in your headlines since it’s the first thing readers see as soon as your page pops into view.

Writing effective headlines is both an art and a science, and i could drone about it all day long- but I won’t.

I stead, here are some actionable tips to get you started:

  • You have ample space. Be wordy and say what you want to say and how you want to say it
  • Use your target keyword. Good for SEO but also for readers as they’ll quickly realize they’re in the right place.
  • Promise them a tangible benefit if they read the post
  • Use Power words

For example:

Kevin Duncan’s post on free blogging platforms has a headline with 3 power words in it:

Headline power words

 

And here’s my headline for this post:

Power word in headlines

 

You can see that it’s longish, has my target keyword, promises a key benefit and includes 5 power words

It’s excellent!

Learn How to Write Awesome Headlines (Even if You’ve Never Written One in Your Life)

Now I have years of experience in internet marketing (still so much to learn though) and I know how to write good headlines.

But what if you’re just starting out?

Are you doomed to live with lousy headlines people regret clicking on?

No!

But you do need to use some beginner tools to help you.

And I have two awesome 🙂 tools for you:

#1- CoSchedule Headline Analyzer

 CoSchedule offers a free tool to create better headlines.

You simply need to input your desired headline and the tool will give you a grade and suggestions for improvements.

Here’s the score for the headline of Jon Morrow’s classic post about power words:

co-schedule headline analyzer

 

Note:

One of the best things about CoSchedule’s Headline Analyzer is the ability to run as many potential headlines as you need.

The system saves your previous headlines and this helps you improve, and then improve upon improvement till you’re satisfied.

#2- EMV Headline Analyzer

This tool is also awesome.

Simply enter your headline and it will give you the emotional score which you can then work to improve on.

For example:

My score for the headline for this post is 64.71%, which is really decent.

EMV headline analyzer

 c) Subheadings


Subheading are a natural way for you to break apart your posts and make them more digestible to the hurrying eye that scans.

However, you don’t want people to be hurry too much;

and you don’t want them to scan and then just leave.

That kinda defeats the purpose of it all.

Instead:

You want them to stay.

You wish them to buy.

The easiest way to stop stop them in their track is with power words in your subheadlines.

This is because subheadings stand out from the surrounding text and since they are not images which can be glanced over, the eye has to stop to read, and once it encounters your carefully deployed words…

Take a look at a subheading for this very post. I purposely stuffed power word in there to see how far I can take it without it looking too painful to read.

And I think I hit the edge and stopped there 😛

Power words in subheadline make them more visible

 

d) Meta Descriptions


Ok, meta descriptions are a surefire way to increase CTR.

Here’s a study that shows how optimized meta description drew in significantly more clicks compared to no meta descriptions.

Now the rules of writing good meat descriptions stay the same:

Make it:

  • less than 180 characters
  • include your keyword
  • have a curiosity gap/ or be clear with what they’ll get/lose
  • include a power word

Here’s an example from this post:

Note: When writing your meta descriptions I suggest you use the awesome Portent SEO tool.

It’s because it gives you a superior overview of how your listing will look in the SERP’s once it’s live and ranking #1 😎 

Portent SERP preview tool

Intro


Your intro is the most important part of your post, a place where the golden rule of copywriting (Golden Rule states: the objective of the first sentence is to get the second sentence read. The objective of the second sentence is to get the third sentence read…) holds true the most.

Because if people don’t read your intro they sure as heck won’t read the rest of the post.

To achieve the results you want (which is readers devouring your piece) you need to use use power words in your intro and ideally those should complement the power words you used in your headline.

Take a look at how I did  it for this post

Intro full with power words

 

f) Links


Ok,, this is pretty basic stuff but nonetheless important.

if you’re going to have links on the page, you will obviously want to get them clicked, right? (with the exception maybe of outbound links

So that leaves us with internal links and affiliate links, and the easiest way to boost your link CTR is by making the anchor  longer and by including a power word or two.

For example, I promote Wealthy Affiliate as THE product that helped me stand on my two feet in the internet marketing world.

And when I link to my Wealthy Affiliate Review I could use the “product’s name+review” and that is a decent solution.

But I can also link to my review with “My Awesome Wealthy Affiliate Review Bares it ALL (Especially the Stuff They Want HIDDEN)“.

Yes, it’s long but that’s the point. It also includes three power words (can you spot them?) and is overall going to get a much higher CTR.

Bottom line

Power words can make your affiliate links much clickable and they can also help with internal links CTR which then boosts your site’s overall SEO performance.

Be Smart! Use Power Words to Boos Your SEO Here's How! #SEO #copywriting #SEOtips #internetmarketing Click To Tweet

#2- How to Use Power Words on YouTube and Social Media


a) YouTube

You can use power words with your your YouTube so as to get more:

  • views;
  • shares;
  • likes;
  • comments;
  • and ultimately- subscribers.

Here’s how Aaron Doughty a popular new age belief vlogger does it.

Power words in YouTube video headlines

Nearly every title in his video archive has clever copywriting and power words are aplenty;

You simply itch to click and feel bad if you don’t

Do power words work for him?

Well, given that he has 842k subscribers, yes I’d say he does alright for himself 😀

b) Twitter


Twitter leaves no room for extraneous words so you won’t be using dozens of power words in such a limited space (only 280 characters).

However, the upside to that is that the power words you do use are going to STAND OUT like CRAZY.

For example:

Here’s how I promoted this guide on Twitter when it was still hot off the press.

use power words with Twitter

c) Pinterest


Pinterest is a visual platform that’s perfect for adding highly visible power words to your pins.

Here’s how Greg Konnenko, a known Pinterest expert, does it with his pins.

Power words in Pinterest pins

Noting more to add here.

Just learn from the best!

d) Facebook


With Facebook, you want to be really target where you promote your stuff. Your best bet are Facebook groups

For example my friend Navin Rao has his Facebook group

And that group has a blog promotion day.

Here’s how I promoted one of my articles:

Facebook blog post promotion

And they often have blog promotion days.

These are perfect for spreading the word about your new post because everyone who participates is required to support other bloggers too, so you could get dozens, sometimes hundreds of early visitors very early on.

Facebook group promotion day

Bonus tip

Facebook ads are cheap and you could use power word to compel people to give you their click.

 

Unfortunately, I know next to nothing about advertising  on Facebook.

So I won’t waste your time or worse, pull advice out of my ass and give it to you hoping it doesn’t cause too much damage to your business.

Instead, here are two excellent guides that can help you:

e) Social Locker Plugins


Social locker plugins are awesome little things that help you get more traffic flowing to your site over the long haul.

How?

They keep parts of your content hidden and for someone to access it they need to pay the toll by sharing the article with their audience.

Very clever because each person that shares potentially brings in a handful of others and then they might share too…

And all happens passively, which is just beautiful.

Now, to entice folks to unlock the content you need two things:

  • One awesome bait, highly relevant to the post they’re on and something they’ll want to check out no matter what
  • Power words to DESTROY any resistance they might harbor to sharing.

For example:

Here’s how my friend Enstine Muki does it on his blog post about making money with guest posting.

Wanna see it all?

Then you have to pay the price 😉

social locker plugin power words

#3- How to Use Power Words to Get More Email Subscribers


a) Homepage

Sometimes, getting more traffic means nothing more than keeping the traffic that’s already on your site.

What do I mean?

Take you website’s homepage for example.

Perhaps it’s a welcome mat for your new visitors.

Or maybe you use it to get new email subscribers;

Or maybe you’re doing your best to funnel people deeper into the site. (this is the what I do as my homepage is a list of blog post I recently published).

But, whatever the homepage’s purpose, it needs to capture people so they stay and don’t click the dreaded back button.

How?

With smart power words usage of course!

And with you informing the visitor (who probably never heard of your brand before)- what’s in it for them.

Here’s how NerdFitness does it with their homepage:

Nerd Fitness homepage power words

Their home page tells you quickly whether you found your new online home or not.

“Nerds,“Misfits,” and “Mutants” are all unusual and powerful words that speak directly to the hearst and minds of nerds, misfits and mutants who want to lose weight, get stronger and have fun while doing it.

Plus this strong USP work wonderfully to segment NerdFitness into its own little corner, with they dominate with ease by the way.

b) Locked Content


Hat tip to Brian Dean for this one.

if you head over to Baclinko you will see that on his blogroll some posts look like this:

Locked content power words entice to submit email

i.e. they’re FOR SUBSCRIBERS ONLY.

But you can still get a glimpse on what the page is about which is also a teaser to hand over your email.

(And take a look at that mass of power words. Psst! I don’t think that’s an accident)

Nicely done Brian,

I think I’ll steal that one 😎

c) Author Bio Boxes


Author bios have a difficult task of convincing people to click on your website link or subscribe to your email list.

And if you’re a kind of person that think glass is half empty, I can almost hear you saying:

Author bios! Bah! Humbug! (Don’t be a blogging Scrooge).

I only have 3 lines to work with here. I need to say who I am; what I do; my website’s link; my profile links…

There no room for any power words!

But if you’re a person who think the glass is half full, you will say

Hey! I only have 3 lines to work with.

Excellent!

Then even one power word will exert its magic simply because it’ll be unavoidable.

That’s the way to think and you don’t even need to include just one power word.

You can use several.

For example:

Here’s Henneke Duistermaat wrote her author bio for CopyBlogger:

Henneke duistermaat CopyBlogger author bio power words

Amazing!

D) Opt in Boxes


Opt in boxes in the right sidebar are one of the easiest ways to get new subscribers.

The problem?

Everyone and their mom know it which means this tactic is overused and people have developed “sidebar opt-in blindness”

What’s the solution?

The solution is to include power words because they make the blind man see.

Here’s how CopyBlogger used to do it in 2017:

Sidebar banner power words usage

Note:

I used the Wayback Machine to pull it out of their archives.

I have no idea why they removed it.

It was so powerful because it had 3 power words clustered in such a small a space; and it was well done and not at all overbearing.

Now, I know this is not an optin per se but clicking the banner lead to a landing page where you could subscribe.

Next, here’s how Eb Gargano does it on her blog post about ways to be more productive blogger.

At the end of a that post there’s a way for you to easily opt in to her list and in return you get a free, step-by-step guide that will help you blog smarter, and not harder.

Eb Gargano opt-in boxes

d) Popups


Popups are a favorite tool among all experienced list builders.

And there’s an excellent reason why- they work!

Even a bad pop-up can help you grow your list over time.

And the good one?

it can help you explode it fast.

What are some things that can make a popup super effective?

There’s too many to mention here, but in the context of this page, it’s power words.

Power words make popups gain superpowers.

When faced with Power-word-dosed popup, even a stingiest in the baddest mood ever mood ever visitor is forced to hand over their precious email.

Here’s how the experts at Optin Monster do it.

Popup full with power words

they use power words like:

  • Powerful
  • Power
  • Real
  • as little as
  • Industry leading
  • Trusted by

to basically guilt you into giving them your email address.

Because if you don’t, you obviously don’t care what happens to your business.

How to Use Power Words to Get More Sales and Build a Brand


a) Sales Pages

If you intend to sell anything online, then your sales pages need to have safety power words on them.

So it’s not enough for folks to trust your brand. they also need to see reassuring words like:

  • Fully refundable
  • Results
  • Research
  • Risk free
  • Certified
  • Cancel anytime
  • Foolproof
  • etc.

Here’s a nice example from Ramit Sethi and his sales page for his email scripts that are supposedly infallible:

Landing page power words

You can see how masterfully he uses them, but what’s really clever is that his safety words are immediately followed by logos of some of the world’s most trusted brands.

You look at this offer and you can’t help but think:

This is a safe bet.

If I purchase these email scripts, it’s really an investment for me because I will become a master of email outreach. I will even be able to reach out (successfully) to

  • ABC News
  • CNN
  • The Wall Street Journal
  • PBS
  • FOX News
  • The New York Times
  • CNBC

:

Amazing!

b) Email Marketing


Your subscriber list.

Your treasure trove of TRUE marketing potential

Your absolute best way to make more sales as soon as you press “Send”

And… no one opens your emails

If you keep sending email after email after email yet rarely a subscriber opens it,  it means that your subject lines are boring and opposite of enticing.

How to boost newsletter email open rates?

I think you know the answer:

With power words!

For example:

Let’s say you have a new post on SEO tool

You could write in your subject line something like this:

“SEO Tools- The Complete List for a Busy Marketer”!

No power words in email subject line

Not bad!

But not nearly as good as:

Unlock my secret stash of SEO tools I use every day to beat my competitors left right and center”!

Power word in email subject line- good example

Note: as you can see at the last minute I changed it. But both versions are very good and destroy the first, bland one.

 

The second version wold rock their world.

c) Business and Domain Names


This has a limited practicability, but it’s worth knowing about.

Because you should not choose your domain and business name based on the power words you’d like to include.

Instead, pick those words and phrases you feel best describe your nascent brand.

However, if you can include a power word, consider it a nifty bonus.

I’ll give you three quick examples

Fist is backlinko.com

It has the word backlink in it.

Now, “backlink” is not a power word per se, but links are power when it comes to ranking in Google.

So the eyes of any SEO’s worth their salt light up whenever they see the word “backlink” even when followed with an o.

So it’s a niche specific power word 😉

Niche specific power words

What are Niche-Exclusive Power Words Exactly?

They are word that appear normal on the surface yet speak strongly to a specific niche or audience of people .

For example:

If someone is really into mountain climbing, then to them power words would be “Everest” and “Sherpa’s”,

If someone craves speed then the sure-fire words to fire them up would be:

  • Turbo;
  • Nitro;
  • Rocket.

Or if someone loves the sea and has a flair for adventure then the words:

  • Pirates
  • La Tortuga
  • Treasure
  • Nautilus
  • Captain Nemo

Are all the right words to use.

Niche-Specific Power Words! I Bet You Never Heard of Those... #copywriting #internetmarketing #copy Click To Tweet

The other example is Enchanting Marketing by Henneke Duistermaat.

Her writing style is enchanting so the name fits better that a glove fits a hand.

power words in domain name

 

Finally, there’s Inspire to Thrive by Lisa Sicard.

Inspire to Thrive has 2 power words

Lisa manages to sneak two power words into a 3-word name, without making it tacky and overbearing.

In fact, the name is quite elegant if you ask me,

Well done!

d) Testimonials


I’m not suggesting you change testimonials to include power words.

But I do say that those that have them should get the spotlight.

For example:

my good friend Moss Clement does an excellent job on his testimonials page:

Power words in testimonials

How to get more testimonials?

Two tips:

  • have a testimonials page;
  • be awesome 🙂

e) Product Names and Descriptions


You have two choices when you’re naming your products:

  1. Be boring: Use words in your product name that simply describe the product (i.e. this is X)
  2. Use names that pack a punch: Give your product a descriptive name, but kick it up a notch with power words.

Almost all product names fit into these two categories.

A great example is a friend of mine’s Ryan Biddulph and his blog.

Not only does his blog has a catchy word in his blog’s name and domain (bloggingfromparadise.com) but he also uses it on all of  his products.

For example:

here’s how he does it for his course “How to Retire to a Life of Island Hopping through Smart Blogging

Powere words on ebook cover

He could have just named his course “How to Retire to a Life of Island Hopping through Blogging”,

But he spiced things up with a power word:

And when you click on the link you can see that he uses power words throughout his sales page.

Power words in product descriptions

Yeah, Ryan is a master communicator and no doubt it helps him a tonne.

And those beautiful images don’t hurt either.

beautiful image 1

beautiful image 2

Power words FAQ-  All the Questions You were Afraid to Ask- Answered


a)  What Are the Most Persuasive Power Words

The language of Shakespeare boasts hundreds of effective power words.

And they all exert their dominance over their weaker siblings

However;

 the five you’ll find below are great among great; alphas among alphas; and the strongest of the bunch.

These words are…

#1- You

We all like to think that the world came to be when we came to be; and that the Sun comes out every morning to shine on our pretty faces.

So it’s no wonder our mind lights up when we read copy that seems to be written for and speaking with us on intimate terms.

As a marketer, you can achieve this effect by sprinkling you and it’s derivatives across the page.

You is a strong word- use it!

#2- Because

As humans, when we do pretty much anything, we like to know the reason why we’re doing it. We need  to justify our actions to ourselves.

Now, for a marketer who’s trying to sell stuff the easiest way to explain to someone why exactly they need their service or product  is to use because.

Why

Because 😀  it’s like a magic word that tears down all hidden objections someone might have before whipping out their credit card.

Want proof?

Take a look at this image from Henneke Duistermaat:

The power of because

This image shows you the result of a test that happened way back in 1970’s.

So, researcher (Ellen Langer) wanted to test how people waiting in a line to use a photocopier would react to a person who tried to cut the line.

So they had three scenario.

In the first the person said:

“Excuse me, I have 5 pages May I use the Xerox machine”

This polite request got them 60% success rate

The second time the person said:

“Excuse me, may I use the Xerox machine because I’m in a rush?”

Now, this is a pretty lame excuse because anyone who’s ever been in any kind of a long line will tell you that they too were in a rush and NO, no one let them cut.

So, what happened?

Well, you saw the image so you know but a staggering 94% of people let them pass. That’s the power of because.

Finally, in the third scenario, the person said:

Excuse me, I have 5 pages. May I use the Xerox machine because I have to make copies?

This silly and weak reason, but  accompanied by immensely strong bodyguard (because), still had a 93% success rate.

Mind-boggling when you consider it.

Bottom line

Use because liberally.

Why?

Because I said  so!

#3- New


We all welcome novelty in our lives. And we all like new products and services, Something we’ve never seen before.

Be it because we want to be entertained;  or because we want to stave off boredom and ennui of day-to-day existence,

Or because we genuinely need some new and better products to improve the quality of our lives.

No matter!

As a marketer writing sales copy it’s your job to subtly instill excitement for the new product you’re describing and also to convey how these new features are a game changer from what came before.

#4- Instantly


Despite science having proven that knowing how to delay gratification is a necessary trait/skill for long term success… we all want things yesterday.

And if we can’t have them yesterday, we want them NOW!

Appease this need for speed by including instantly in your copy along with his brothers:

  • immediately
  • fast
  • quick
  • instant
  • blazing
  • today
  • in the next hour

#5- Free

Free is such a ubiquitous work that you’d think it has gone out of style long time ago, but no it’s still there among the top 5 strongest words in the English language.

Here’s an interesting experiment for you to know that allure of free

Dan Ariely revealed the power of free in his book Predictably Irrational, where he examined a very unusual “battle” between Lindt chocolate truffles and Hershey Kisses.

The test was for people to study the value of a 1c Hershey’s Kiss vs a 15c Lindt truffle (much higher quality chocolate)

In the first scenario here’s how people chose:

So they recognized that Lindt truffle is half it’s usual price and found it a good catch of the day.

In the next scenario they lowered the price of both chocolates for 1c each.

Hershey’s Kiss was now free while Lindt cost 14c

And what do you think happen?

The irrational thing of course.

 

as soon as Hershey’s went free it became irresistible to  X% of people.

That is the power of free.

b) David Ogilvy’s Famous 20. What Are the Words Deemed Most Powerful In the English Language?


In 1963 David Ogilvy came out with his list of 20 words he found to be the most persuasive in the English language.

Here’s the list below and even though it’s almost sixty years vintage,  the words there still pack a mighty punch today.

  1. Startling
  2. Miracle
  3. Revolutionary
  4. Bargain
  5. Announcing
  6. Sensational
  7. Challenge
  8. Introducing
  9. Compare
  10. Improvement
  11. Now
  12. Suddenly
  13. Magic
  14. Quick
  15. Easy
  16. Hurry
  17. Wanted
  18. Offer
  19. Remarkable
  20. Amazing

c) This is Quite a List. Should I Try to Use all Power Words in My Copy?


No.

While all these power words are proven to work, context mattes a lot

For example:

Take a look at the speech by the man himself Winston Churchill (I’ve underlined the power words)

“We have before us an ordeal of the most grievous kind. We have before us many, many long months of struggle and of suffering. You ask, what is our policy? I can say: It is to wage war, by sea, land and air, with all our might and with all the strength that God can give us; to wage war against a monstrous tyranny, never surpassed in the darklamentable catalogue of human crime. That is our policy. You ask, what is our aim? I can answer in one word: It is victoryvictory at all costs, victory in spite of all terrorvictory, however long and hard the road may be; for without victory, there is no survival.”

These are the words suitable when you’re going to war, but not so much when you’re trying to sell a holiday vacation to your visitor and they’re taking the kids with them.

Then, a much more suitable word pack would be:

  • fun;
  • incredible;
  • perfect;
  • jubilant;
  • exciting;
  • celebrate;
  • fantastic;
  • fabulous;

Power Words FAQ- Everything You Want and Need to Know. And More! #copywriting #internetmarketing #writingtips Click To Tweet

d) If a Power Word Has a Synonym, Should I Use a Simpler Word?


In general, yes.

When writing online simplicity is key as you always want to be clear with your words and you always want to avoid at trying to dazzle your audience with the voluminous and voluptuousness of your vocabulary.

And no, they do net need to know how cerebral you can be 😉 

The thing is, people reading online are like wolves hunting for food.

They don’t care about you they don’t care that you wrote something as long as you can feed them.

And clear writing and simpler power words are the way to go.

However, there are exceptions.

For example:

“Cheap” and “inexpensive” are both power words and they are synonyms.

But you really shouldn’t use cheap because it carries the connotation of “not high enough quality”.

e) I Need a Quote About the Amazing Power of Words. And I’m in a Hurry! Have One?


I have eleven.

Enjoy!

  • “Be mindful when it comes to your words. A string of some that don’t mean much to you, may stick with someone else for a lifetime.” -Rachel Wolchin
  • “Words are free. It’s how you use them that may cost you.” -KushandWizdom
  • “Raise your words, not your voice. It is rain that grows flowers, not thunder.” -Rumi
  • “The secret of being boring is to say everything.” -Voltaire I like this one 😀
  • “One kind word can change someone’s entire day.” -Unknown
  • “Be careful what you say. You can say something hurtful in ten seconds, but ten years later, the wounds are still there.” -Joel Osteen
  • “Words are seeds that do more than blow around. They land in our hearts and not the ground. Be careful what you plant and careful what you say. You might have to eat what you planted one day.” -Unknown
  • “Don’t ever diminish the power of words. Words move hearts and hearts move limbs.” -Hamza Yusuf
  • “Words have no power to impress the mind without the exquisite horror of their reality.” -Edgar Allan Poe
  • “Kind words are a creative force, a power that concurs in the building up of all that is good, and energy that showers blessings upon the world.” -Lawrence G. Lovasik
  • “Your words have power. Speak words that are kind, loving, positive, uplifting, encouraging, and life-giving.” -Unknown
  • “The tongue has no bones, but is strong enough to break a heart. So be careful with your words.” -Unknown

I actually gave you twelve wisdom tidbits.

No need to thank me.

And here’s where I found them.

 Conclusion


It’s hard to stand out in this crowded digital world. There’s so much competition already and that number is ever on the rise.

What’s the solution then?

Giving up?

Of course not! But you knew that already 😀

And I also think you already know what the solution is. I mean, why else would you be reading my power words master guide?

Yes, the answer is to use language smarter so you can get your message across better and overshadow those that use plain and boring language to try to convince and convert.

Power words VS weak words.

Who wins?

That’s for you to tell me, in the

comments section

below

thanks:)

Nikola Roza is a freelance writer, SEO and affiliate marketer. Uff hat’s a lot! Yes it is is but he earned it. He’s come a lot since his humble beginnings with Wealthy Affiliate and now he’s living the laptop lifestyle, and enjoying it too. If YOU to want start online then there’s no better place than Wealthy Affiliate. Newbie-friendly and affordable to everyone.

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