Rytr Review 2022: Is It Worth It?

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The primary function of tech is to complete existing tasks in a more timely and economically viable manner. Any innovation is only as important as it is useful, and whether it comes to business or pleasure, we want our tech to make our lives more convenient.

Perhaps the most significant development of the last few years has been the introduction and integration of artificial intelligence (AI) into the day-to-day operations of many businesses. The power of AI has been useful in simplifying complicated tasks, offloading repetitive tasks to computers, generating vital data analytics, and increasing the speed of regular operations. In other words, it increases the productivity of your business without requiring you to bring in more human resources.

Of course, the use of tech is not limited to any particular industry. People who work in photo-editing studios might opt to use Luminar AI to quickly add artificial backgrounds or retouch the skin from a photoshoot instead of having to do it manually in Photoshop. At call centers, chatbots can handle basic queries instead of humans, allowing for the lines to stay free for other more important issues.

Likewise, if you’re in the content writing business, you’d know that one of your biggest expenses is the writers you have to hire. While there are several costs you can cut with the use of technology, you might still find yourself dealing with a high running cost in terms of the writers’ salaries. Sure, you can hire an enterprise link building services company in USA to produce backlinks and improve the domain authority of your websites, but you generally need human effort to create the content on which those links can be placed.

This is where a program like Rytr comes in. Rytr is an AI writing assistant that can create content in a number of tones and formats, including blog posts, emails, professional pitches, and more. Like any form of AI, this program has its benefits and shortcomings. But to help you out, this review will highlight the features and tradeoffs you can expect to find in such a tool. This way, you can decide if this software might be well-suited to your particular business model.

How is AI affecting writing as a profession?

Before delving into the details about Rytr, it is important to understand how AI works in writing itself. While a lot of the tasks AI deals with, such as automated digital asset management, are ‘set it and forget it,’ writing is a more creative format. It requires a more careful selection and presentation of tone. This has been hard to grasp, as the software needs to write material that not only reads well, but also sounds human. However, there has been a notable development in language processing and production through AI in recent years, which could change the landscape of professional writing.

An article published by the London School of Economics highlighted Shane Creevy, Head of Editorial at Kinzen, who presented the argument that artificial intelligence will soon become the core of journalism and other writing genres. He also highlighted that the modern-day editor at any paper or publishing house would communicate not just with colleagues and sources, but with data models and machine interfaces.

The use of AI has accelerated the production rate for most tasks, and arguably improved the output. At the consumer level, aspects like the design aids offered by Microsoft can allow for creating infographics, recommendations of page layouts, arrangement of text, images, and icons, with minimal input from the user. AI has arguably been limited in language processing, but it has made considerable strides within the last decade. Of note, three incidents of particular importance are the development of Google Duplex, the real-time voice modulation app from Sanas, and the human-like audio deepfakes from Somatic. Each example is not about the tech that can directly affect a particular form of writing, but about how AI has developed in speech patterns, language processing, and natural voice production.

This work is not ready for development yet, as pointed out, how the language processing encountered issues within the genre-specific subsets of human languages, such as creating a believable journalistic tone. One example problem cited was the words’ Brooklyn Beckham’, wherein there was a job to be done in separating the borough in New York, the second name of a famous footballer, and the unique individual that goes by that name. However, the active role being played in developing natural language processing specifically for editorial work foretells a highly likely future wherein AI shall take up plenty of tasks once held by human employees.

There is easy access to software such as Grammarly for proofreading, Yoast for SEO, and Adobe InDesign for pagination. Through a mix of technical help and some creativity, one could launch an independent paper with a handful of members writing from their bedroom. But now, the software is available, so you might not even have to bring a writer on board to create a website. Whether you intend to start an independent news outlet, an online fashion magazine, or a product review blog, you could achieve success through a combination of AI writing and link-building services.

How does Rytr work?

This powerful tool utilizes natural language processing to help you create your content from scratch or improve the quality of the copy you have already written. The processing used by this AI assistant is known as Generative Pre-trained Transformer 3. GPT-3 is a language model that uses deep learning to imitate a human-like tone. Like any software, it has its shortcomings and areas where it shines. You will be able to judge if this is software that can help your company.

When you use this software, you could give it a few lines to start with, and then you would tweak the settings for the context in which the proposed content must be produced. To be specific, you could tell it whether you’re creating the content for a blog post, an email, a social media post, or a YouTube video description. Then, you could also give it a target tone, such as informative, light-hearted, passionate, convincing, worried, or more. It offers over 20 tones to choose from, along with the ability to include keywords. It would then generate content based on these input conditions.

The software also comes with an extension for your internet browser, which can be quite helpful when working on WordPress, Google docs, social media, emails, and more.

The pros

There are several reasons why this software could be what you’re looking for.

  1. Multiple variations

When designing your input conditions, you can ask the software to produce more than one output piece. This can be quite useful if you’re creating, for example, captions or descriptions for social media posts. It could let you have a unique caption for Instagram, Facebook, and YouTube, which can positively affect your content’s engagement. It also allows you to pick the best of the bunch without restarting the AI writing process, which can be a great time-saving measure.

  1. Copy based on keywords

If you’re trying to generate more viewership for your website or generate revenue based on sponsored content, you would already know that good SEO relies on utilizing the right keywords. By using this software, you will be able to engage in good anchor text practices and generate copy that is relevant to your marketing strategy’s goals. As the software can improve your SEO performance, it can improve the reach of your web pages, answer customers’ questions quickly, and contribute to your authoritative voice in your field.

  1. Multiple language options

While many services pretend to be AI writing tools, Rytr is unique in the number of languages it offers its users. With over 30 languages being used by the AI, it might be the only option you have if you’re hoping to utilize this software in a non-English-speaking country. Similarly, if you’re running a multinational, this would let you generate pages in multiple languages.

While some people attempt to write copy in one language and use translation tools to adjust it for foreign markets, this method always risks grammatical errors or context being lost in translation. With a dedicated tool, you could obtain an accurate copy. If you sell a product in multiple countries, you would be able to fill the product description pages for each country’s native language while maintaining a natural tone and utilizing your desired keywords.

  1. Grammar checking

While this is not its primary function, it can be used to check the grammar and plagiarism of content. It does not do this at a document level like Grammarly does, but it does work if you select a sentence. It can also offer rephrasing suggestions. The software is feature-rich enough to point out any basic grammar or spelling mistakes, which can be a boon to a full-time writer you have employed. This allows the writer to focus on providing information while letting the software correct any mistakes that might have been made because you were short on time.

It also gives you the option of outsourcing the work to non-English speaking countries. Places like South Asia have many content writers that could work at a lower wage rate, but you might be hesitant to hire them because of the language barrier. This tool will help non-native speakers avoid basic mistakes, it can make that employee pool a viable option for you.

  1. Affordability

Many of the alternatives for Rytr, such as Grammarly Business, cost $12.50 per month, while some can go up to $30 per month. Rytr offers tiers, making it potentially more affordable, depending on how much copy you need to produce within the month. The unlimited tier is priced at $29 per month, which is about the same as the competition.

However, it does have a saver tier, which is only $9 per month and allows you to generate up to 50,000 characters. This tier does not limit access to its other tools like multiple languages or variants. There is also a free tier. This only offers 5,000 characters per month, which is far too little for any professional workflow, but it would allow you to become familiar with the software and test it out properly before signing up for a plan.

The cons

We’ve gone over the strong points, but there are some weaknesses to the software that you should be aware of as well.

  1. Lack of accuracy

The software is great if you plan to give it material to rewrite. You could offer it a heading and one or two lines of description, and with one click, you’d have a much longer version of the copy. However, if you do not provide it enough content to work with compared to the length of output you demand, it could provide inaccurate descriptions and off-topic lines. This could force you to fact-check the copy, thereby defeating the AI tool’s purpose.

  1. Repetitive content

While this software is great for short-form content, such as product descriptions or social media posts, it struggles with long-form content. It can technically write blog posts, but the results can be hit or miss. At times, you will get a fluent, engaging section of copy. At others, it would provide three consecutive sentences saying the same thing through different words.

  1. No middle tier

While Rytr is priced very competitively, it is missing a mid-level tier. 50,000 characters come out to approximately 7,000 words per month. This might be enough if you’re only focusing on short social media or product descriptions. However, even a basic content writing business will push out 30-50,000 words per month. The unlimited tier is a great option for large writing-focused businesses, but it would be nice to see a $20 tier for users who need around 30,000 words per month.

Conclusion

The future of business lies in the utilization of artificial intelligence. While Rytr is not quite where you could completely hand over all the copywriting tasks, it provides features that may be useful to your business. It could also help you hire less qualified and less costly writers while being confident the rephrasing and plagiarism checker would prevent any mistakes. Alternatively, it could at least let you downsize the writing team or improve their productivity and increase their output. As there is a free tier version available, you can easily try it out and see if it is something that improves the efficiency of your daily operations.

 

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