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Are digital marketing courses like SEMrush Academy worth your time?
Email marketing, which is just one piece of the digital marketing pie, boasts an ROI (Return on investment) of $42.
This means that for every dollar spent on email marketing, you can expect an average return of $42.
That’s just one example of why marketers are willing to invest 57% of their budgets in digital marketing activities.
Now let’s explore the return you’ll get by investing in SEMrush Academy certifications.
Table of Contents
What is SEMrush Academy?
SEMrush Academy is a free educational platform where users can learn how to execute SEO and other digital marketing strategies.
It’s designed both for people who know absolutely nothing about digital marketing and those who are already in the marketing industry.
SEMrush’s Academy is one of the best resources for anyone looking to brush up on their digital marketing skills and make money online.
Let’s explore exactly what SEMrush Academy offers and see whether it’s worth your time.
What are SEMrush Academy Courses Offered?
SEMrush Academy offers six specializations that focus on different aspects of digital marketing.
Within each specialization, there are multiple courses available. Each specialization set should take between one and five hours to complete. They’re designed to be easy to digest and are made up of video lessons, readings, and quizzes.
Let’s find out what you can expect from each specialization.
SEMrush is frequently used by professional marketers. So, learning how to optimize it is a great idea whether you’re looking to update your marketing skills or jazz up your resume.
Even if you’re using the best website builder you’ll still need to know SEO to rank your content at the top of search engines.
What’s amazing about SEO is you can actually earn more money online with a smaller audience by focusing on the right customers.
You’ll have all the knowledge you’ll need to design and analyze an SEO campaign.
#2 – Content Marketing Courses
The content marketing specialization will teach you how to use the SEMrush toolkit to optimize your content for online visibility.
You’ll also learn how you can use content to strengthen your brand. You’ll learn how to research your competitors and audience in order to understand what sort of content generates the most leads.
Content marketing is an incredible way for small businesses to reach new prospective customers and build the trust necessary to make sales.
#3 – PPC Courses
PPC stands for pay-per-click and in the world of digital marketing it’s a valuable tool. It’s a paid advertising method that encourages people to visit your website.
Though it’s not an organic method for generating leads, PPC advertising is one of the most widely used methods in the marketing world.
PPC offers lots of valuable data that can help you make informed decisions about your marketing campaign.
In SEMrush Academy’s PPC courses, you’ll learn how to create and launch your own PPC campaign. You’ll also be shown how to automate certain parts of the process in order to maximize sales conversions.
#4 – SMM Courses
SMM stands for social media marketing which is a crucial part of your digital marketing strategy.
In the SMM specialization, you will learn the specific tactics to improve your brand awareness and engagement. This is essential particularly when you’re competing with other businesses that are fighting for the social media spotlight.
The brands that manage to pull off effective social media campaigns are in control of their online presence. They enjoy lots of valuable engagement with their audience.
You, too, can learn how to be one of these brands with the SEMrush Academy SMM specialization!
#5 – Competitive Research Courses
Competitive research is the process of assessing the strengths and weaknesses of your competitors. This lets you design strategies that give your brand an edge above others.
In this specialization, you’ll learn how to decipher your competitors’ secrets and plan a strategy to stand out.
SEMrush Academy will teach you about specific search tools and techniques to find key information. This way, you can make sure you’re keeping up with industry trends and setting yourself apart.
#6 – Sales Courses
SEMrush academy offers sales courses that walk you through the process of selling on Amazon.
This is an extremely valuable skill to have as this online marketplace continues to dominate eCommerce.
Unfortunately, many digital marketing courses fail to include the sale of physical products in their programs. That’s why this course is different.
In this course, you’ll learn the basics of Amazon selling from expert Amazon consultant, Robyn Johnson. If you’re totally new to Amazon selling and want to dip your toes into eCommerce, this is the perfect introduction for you.
Since you’ll be calculating your profits, it’s also a good idea to invest in the best small business accounting software.
Is SEMrush Academy Certification Worth It?
Online certification courses for SEO and digital marketing can cost thousands of dollars. But, SEMrush Academy offers everything you need to start a successful multi-faceted marketing campaign for free!
SEMrush Academy makes it easy to absorb important information within each course due to the use of multiple stimulating instruction formats. They also let you take the courses and exams as many times as you
Maybe you intend to launch your own start-up, get your online store up and running, or find a marketing role within an established agency? SEO and digital marketing are becoming essential skills within various professional roles.
Getting trained will equip you with the confidence to design, implement, and evaluate various types of digital marketing campaigns.
As mentioned, marketers are willing to spend a significant portion of their budget on digital marketing efforts. It’s through programs like SEMrush Academy that you can catch the eye of marketers and business owners in search of people to create SEO and digital marketing solutions.
Take it from the 200,000 marketers who have already received their SEMrush Academy certification. This program is worth your time. Not only is it a quality, free marketing training program, but it’s also globally recognized. Prioritize learning and watch your career begin to advance.
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