SEMrush vs Screaming Frog 2023- Which SEO Tool is Better?
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SEMrush vs Screaming Frog in 2023… Which web crawler is a better choice for your online business?
Which of these two tools can help you audit the performance of your website and diagnose SEO problems?
My comparison guide below has the answers, so keep reading.
What is SEMrush?
SEMrush is a powerful SEO tool that allows you to optimize your website for increased visibility and higher search engine rankings. It gives you detailed information about your website’s performance on various search engines and recommendations on how to improve it.
SEMrush comes with a range of other features, such as the ability to track clicks and conversions from Google AdWords campaigns to optimize them for maximum results. It also includes tools for monitoring competitor websites and tracking their SEOs (search engine optimizations).
What is Screaming Frog?
Screaming Frog is a software that helps businesses analyze their website’s Technical SEO data. It provides insights into how it performs in search engines, including rankings, traffic, and conversions.
It offers an integrated platform for reporting results and tracking the progress of the projects over time and information about:
- Style guide adherence;
- Search engine rankings;
- User experience measures (TOPS);
- Link profile data.
It enables you to improve your website’s content quality without having to spend hours analyzing each piece of copy. Writing high-quality content is not easy. If you struggle to generate one, visit Trust My Paper for help.
They can crate great content for you at a fraction of the cost.
What Is a Web Crawler and Why Do You Need It?
A web crawler is software that helps you explore the internet. It is used to search for and analyze specific information or trends on the websites you visit.
It falls into two types:
- Crawling. The software follows all the links on a website one by one;
- Spidering. The software copies pages onto its server to analyze them later.
Every crawler’s primary task is to assist you in discovering information that you would otherwise miss:
- What are the most popular pages on a website?
- What keywords are used on a website?
- The popularity of a specific topic on a website.
SEMrush vs Screaming Frog – Web Auditing Capabilities
If you are looking for a web audit tool, then you should consider SEMrush and Screaming Frog. They both offer comprehensive and powerful web audits that can help you identify and fix the issues on your website.
Web Crawling
Both SEMrush and Screaming Frog test the following elements during the crawl:
- Metadata;
- HTTP/HTTPS;
- Directives;
- Status codes;
- Duplicate content;
- Page response time;
- Image sizes;
- Structured data;
- Site structure.
In terms of advanced features, Screaming Frog provides the following:
- Locating orphaned pages;
- Crawling authenticated staging sites;
- Auditing redirects during a site migration.
Log File Analysis
Screaming Frog is known for its extensive log file analysis capabilities, which makes it perfect for identifying and analyzing website vulnerabilities and problems in the website code, while SEMrush is better at analyzing your website’s structure and content. Both tools come with Log File Analyzers, ranging in functionality and cost.
Reporting
One key difference is that SEMrush offers more detailed reports than Screaming Frog. SEMrush bot does a deep craw of your property and provides detailed information on every page of your website, including traffic data, search engine ranking information, and more.
It makes it a great tool for identifying which pages are performing well and which ones need improvement. Screaming Frog, on the other hand, only provides general statistics about your website’s performance.
Ease of Use
For starters, SEMrush is more comprehensive in its range of features. SEMrush includes features for site analysis, competitor research, and keyword research, among others. It makes it a better tool for strategizing and planning long-term SEO campaigns.
Screaming Frog is easier to use overall. Its user interface is easy to navigate, making it perfect for beginner users who want to get started quickly with their SEO work. Moreover, its reports are also easily customized and organized, making it easy to understand and act on the data contained within them.
Top Competitors
Technology is constantly evolving and delivering an abundance of software solutions to suit all tastes. As a result, both SEMrush and Screaming Frog have many competitors:
- SEMrush: Moz, Ahrefs, Serpstat, Long Tail Pro (read my SEMrush vs Long Tail Pro guide here) and SE Ranking (read my SEMrush vs SE Ranking guide here);
- Screaming Frog: OnCrawl, Sitebulb, and DeepCrawl.
- Yoast SEO (read my SEMrush vs Yoast SEO guide next).
SEMrush vs Screaming Frog – Pricing
SEMrush and Screaming Frog are two of the most popular SEM tools on the market that allow you to improve your content quality and performance. If you have difficulties coming up with a good piece of material, seek assistance from writing services such as Best Essays Education. When it comes to pricing, both options offer a range of features and pricing options.
SEMrush Pricing
The SEMrush pricing structure is one of the reasons for its popularity. It offers three plans:
- Pro ($119.95);
- Guru ($229.95);
- Business ($449.95).
All plans include access to all SEMRush Labs tools, unlimited searches, and priority support. If you require more than basic SEO research, you should consider requesting a custom plan.
It will give you access to all the features you require. To obtain one, you must contact the SEMrush support team via their website.
Note: SEMrush Pro and Guru plans come with a generous free trial you can take advantage of.
Screaming Frog Pricing
Screaming Frog is far less expensive than SEMrush in terms of pricing. It has a free trial and a paid version ($149 per year).
It does not have any subscription fees or plans that require you to pay for a certain number of scans per month. Although it has a limited set of specifications, the Free Version allows you to get a basic understanding of how this tool can help you grow.
SEMrush vs Screaming Frog 2023 (Conclusion)
As you can see, both tools have their pros and cons. It all depends on your needs. If you are looking for a powerful tool to analyze your website’s visibility, conversion rates, and keyword rankings then SEMrush is what you need. But Screaming Frog has easier navigation and a drag-and-drop interface that makes it faster than ever to find insights about your site.
Nikola Roza
Nikola Roza is an affiliate marketer and blogger behind Nikola Roza- SEO for the Poor and Determined. He writes for bloggers who don't have huge marketing budgets and who still want to carve out a niche online and a better life for themselves. Learn about Nikola here, or read his blog posts and guides here.