Disclosure (full version here): Some of the links you’ll encounter are affiliate links. If you click and buy something, I may get a commission. Thank you!
Have you heard about Unbounce Smart Traffic feature?
But you have no clue what it is, and would like an explanation, right?
My post can help you.
Table of Contents
What is Unbounce Smart Traffic?
I could give you my definition of Unbounce Smart Traffic, but it’ll inevitably be worse than the one from the creators themselves:
“Smart Traffic is an AI-powered algorithm that matches visitors to the variant they’re most likely to convert on. Using contextual multi-armed bandit theory, Smart Traffic eliminates a “one-page-fits-all” approach to conversion optimization by delivering the most relevant content to each visitor”.
Unbounce Smart Traffic is an AI-driven algorithm that learns from your site’s user behavior and does it best to match it with the landing page variant most likely to convert.
This is like A/B testing on steroids, and here’s why you need to start using this Unbounce feature today.
3 Unbounce Smart Traffic Benefits You Won’t Want to Miss Out On
This is a big one. With Unbounce Smart Traffic, conversion rate optimization suddenly gets a whole lot easier.
The system works on autopilot and it improves over time as AI learns and implements improvements faster and better than humans.
This means you won’t have to manually specify a landing page winner and push it to update your landing pages, as you would with classic A/B tests.
It gets even better. This feature works with al little as 50 visitors per day.
If you have a small-scale business and you get <5 000 visitors/mo, you’ll still be able to use the Unbounce Smart Traffic feature.
#2- Intelligent Targeting
With Smart Traffic, Unbounce targets your audience and shows them the most relevant landing page without your manual inputs.
It’s automatic and intelligent.
In normal A/B testing, you’d first need to create a landing page and a couple of variations, and then you’d run extensive A/B testing to see which landing page variant performs the best.
However, with Smart Traffic, the system works and learns on autopilot.
The AI analyses your audience (It examines cookies, demographics, their devices and other tags to identify what type of audience they are.) and shows the most relevant landing page variants without you doing anything.
Again, that’s completely different from A/B testing where A/B testing software first runs tests over the predetermined time period and afterward chooses a winner which is then pushed to your entire audience.
#3- Guesswork Elimination and Increased Effectiveness
CRO pros might not need Unbounce Smart Traffic.
To them, it’s enough to look at a landing page and they can pretty much guess how it’ll perform.
But most people are not CRO experts. I’m guessing you’re not too.
Then you need Smart Traffic to guide you.
You also can’t just rely on A/B testing. You must know how to make a landing page, and then you need to know what elements to test, and how to test them.
If you’re a newbie running A/B test, it’ll take you forever to learn and you’ll waste a ton of time.
It’s better to let Unbounce optimize for your site, because their AI is doing a superb job right from the start, and improves over time as the algorithm learns.
Unbounce Smart Traffic FAQ- All Your Questions Answered!
#1- Is Smart Traffic Available for All Unbounce Plans?
Smart Traffic is available for all Unbounce plans. You can even use it on your 14-day free trial.
#2- How Much Traffic Do I Need to See Benefits?
Smart Traffic works with as little as 50 visitors per day. If you decide to add new landing page variants, per each variant requirement is 30 additional visitors per day.
#3- Is Unbounce Smart Traffic Available With AMP Pages?
You cannot use this feature with AMP pages.
You also can’t use it with Popups and Sticky Bars.
#4- When Creating Page Variants so I Can Enable Smart Traffic- What Can I Change Exactly?
You can be as creative as you want.
As long as all variants have the same conversion goal you can change headlines, CTA’s forms, buttons, fonts and typefaces…
So there really are no limits.
#5- I Want Smart Traffic. Is There an Unbounce Coupon Code I Can Use so I Pay Less?
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.