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What is Unbounce? Can it help you grow your online business?
Read my Unbounce review to find out.
Table of Contents
What is Unbounce Exactly?
Unbounce is a landing page builder and CRO platform that can help you convert more visitors, get more leads for your online business, and ultimately earn more money.
Founded– 2009 in Vancouver, Canada.
Founders– Oli Gardner, Rick Perreault, Cark Schmidt, Justin Stacey, Carter Gilchrist, Jason Murphy.
Headquarters– Vancouver, Canada
Description– Unbounce is a Canadian software company with headquarters in Vancouver, BC. The company offers a premium landing page builder along with popups and sticky bars. They host the annual Call to Action Conference.
Unbounce Plans Explained- Which One is Best for You?
Unbounce offers 4 plans for bloggers to buy, and which one you go for depends on your site’s need.
If you’re just starting out and you don’t have a ton of traffic, you certainly don’t need the most expensive Unbounce plan.
Most other landing page makers want to get you to upgrade to higher tiers by limiting features on cheaper plans.
Unbounce does no such thing and with them, everything is instantly available on all tiers.
No need to pay extra.
The basic features every Unbounce plan boasts are:
Unlimited landing pages;
Unlimited popups and sticky bars;
Abundant integrations (including everything that comes with a powerful Zapier integration).
Let’s quickly break down the four plans in detail.
Here’s the power that lies beneath the clever name “Unbounce”.
#1- Landing Pages
Unbounce flagship product is their landing page builder.
To be able to build awesome Unbounce landing pages you:
Don’t need to know code;
Don’t need to be or hire a developer;
Don’t need more than 15m per page (as long as you know what it is you’re building);
However, all is not milk and honey with Unbounce and there are some costs involved.
To build an Unbounce landing page you need:
~10m of your time (as long as you have a clue on what kind of a page you’re building);
to be able to use the simple drag-and-drop editor;
Enthusiasm to beat the slight learning curve that comes with using Unbounce for the first time;
And that’s it.
Making a landing page with Unbounce is as intuitive and easy as it gets.
And unlike some pseudo-drag-and-drop landing page builders which curb your imagination by restricting the movements you can make within the editor, Unbounce gives you free rein and absolute flexibility.
In fact, the only constricting elements are your imagination and good taste. Just because you can build the most insane landing page the world has ever known, it doesn’t mean you should.
Model yours on what works, but also give it a touch of your personality.
Unbounce gives you hundreds of battle-tested, conversion-ready templates you can use as your own after minimal changes.
#3- Popups and Sticky Bars
Unbounce started as a pure landing page builder.
But over time, they’ve started to offer additional services to their clients.
These are popups and sticky bars.
96% of your site’s visitors are there to browse, and not to buy. Imagine if you could lower that percentage to 90% while simultaneously increasing the latter one to 10%.
A well-placed popup with just the right offer often does the trick.
Some ideas how you can use the popup opt-in builder are:
Offering coupon codes;
The good news is that you can use the popup builder with all Unbounce plans and this saves you from having to spend money on a dedicated optin builder like Optinmonster.
Sticky bars are those prominent horizontal and vertical bars that stick to the top or bottom of the page and scroll with the user as they scroll.
They carry an enticing offer, they’re ever-present on the screen and they convert like crazy.
No, you don’t need a dedicated tool like HelloBar do get those, instead use the Sticky Bar builder which comes with all Unbounce plans.
Pro tip: additional value from Unbounce.
No need to create popups and sticky bars from scratch. Instead, use one of 50+ templates they provide for free to get rolling as fast as possible.
#4- Mobile Friendliness
All landing pages you build with Unbounce will be 100% mobile-friendly.
This means that regardless of the device used, your landing pages will look great and your chancs of making conversions happen will be as high as possible.
As a result, AMP pages get preferential treatment in Google mobile search.
Unbounce lets you create AMP landing pages that are lighting fast. This feature is amazing if you know most of your traffic is coming from their mobile devices (pro tip: you can check Google Analytics to see your traffic sources and devices).
Unbounce is one of those tools that integrate with everything.
You can directly integrate Unbounce with 60+ apps, and via webhooks and Zapier with every other app on the market.
Learn more here.
#7- A/B Testing
A/B testing is an easy-to-use tool for your to see which landing page converts better.
Create a landing page, and then build a variation of that page that’s somehow different (for example different button color).
Then set an A/B test so that Unbounce can divide the traffic in half and start measuring the performance of each page.
A/B testing tools abound on the market, but no need to spend your hard-earned money on then.
Because Unbounce does A/B testing very well and this feature is available to all plans except Launch, (that’s one Unbounce con I talk about below).
#8- Smart Traffic
A/B tests are great, but they take months to work and for you to really see which landing page performs better.
The solution to that is to use SmartTrafifc, a unique Unbounce feature that no other landing page maker boasts.
How does it work?
First of all, Smart Traffic only needs 50 visitors to start doing its magic,
Second, this AI-driven system learns from your visitors’ behavior, and also their attributes (geolocation, demographics, cookies, devices, and other tags) and sends them to the landing page it predicts they’re most likely to convert on.
Businesses using this unique service report ~30% increase in conversion on average, and all on autopilot without your direct input.
#5- Is There a Free Trial? What About Refund Guarantee?
You get a 14-day free trial for any Unbounce plan.
During that time period, you have to add in your credit card, but you won’t be charged anything, and you can cancel anytime before the 14-day trial is over.
Unbounce will also send you a reminder email 4 days before your trial period expires.
As for the second part of your question, Unbounce doesn’t offer refunds for their services.
Read about it in their terms of service document.
#6- Is There Unbounce Referral Program?
There’s isn’t a refer-a-friend program, but there is an Unbounce affiliate program.
It’s run on PartnerStack, cookie duration is 90 days, commission rate is 20%, payments are made via PayPal and Stripe, and overall it’s a good affiliate program to join for those looking to partner up with Unbounce.
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