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Happify…
How many people are using this AI-powered platform for emotional support and emotional wellbeing?
Is this app and platform working as intended? Is it effective? Or is it a placebo, or worse, a scam?
What’s the adoption rate of Happify?
Find out in my updated Happify statistics, facts and trends guide for 2025.
You can use this jump link to quickly jump to the KEY STATS section.
All the references and resources I used in crafting my guide are listed at the bottom of the page.
Jump here: Key Happify Statistics, Facts and Trends for this Year| Detailed Happify Statistics, Facts and Trends for this Year
Table of Contents
Key Happify Statistics, Facts and Trends for this Year
Key Happify Statistics, Facts and Trends for 2025
- Happify was founded in 2012. It was established in New York City by Tomer Ben-Kiki, Ofer Leidner, and Andy Parsons. The company focuses on digital programs designed to support users’ mental health and wellness. (Source)
- Happify draws from positive psychology, CBT (cognitive behavioral therapy), and mindfulness techniques to deliver content to its user base. (Source)
- Over 20 million people use Happify on a daily basis. (Source)
- The number of people using Happify is growing at a steady pace. In 2020 they had less than 10 million customers, and five years later than number blew past 20 million. Despite stiff competition from other AI chatbots it’s predicted Happify will hit a 30 million user mark by 2032. (Source)
- Happify mobile app has over 500 000 downloads across different app stores. (Source)
- Most of these daily users are still casual users. In a recent study only 3.5% of Happify mobile app users completed a 6-week assessment meant to measure the mental wellness improvement across different categories. (Source)
- Another more massive study of 152,747 users participated in a major study showing happiness improved about 11% over the course of 8 weeks. (Source)
- The same study showed a 21% improvement in resilience in users after an eight-week trial period.(Source)
- Users who engaged in Happify activities 2-3 times per week for just ~15m per day experienced a 25% improvement in symptoms of both depression and anxiety. Higher usage is correlated with more positive emotion and less usage is correlated with less positive emotion in test subjects. (Source)
- The effectiveness of Happify has been studied in real-world settings, not just controlled environments. (Source) The platform was studied specifically for its impact on loneliness during COVID-19 among adults aged 18-64. >50% of people reported a reduced sense of loneliness after consistently using Happify for more than 2 weeks. (Source)
- Activities can be personalized through short journal entries, photos, and enjoyment evaluations. The platform provides 24/7 availability on any device. (Source)
- Happify collects personal information and app usage data, with the ability to use data for advertising purposes. (Source)
Detailed Happify Statistics, Facts and Trends for this Year
When was Happify Founded and by Whom?
Happify was founded in 2012. It was established in New York City by Tomer Ben-Kiki, Ofer Leidner, and Andy Parsons. The company focuses on digital programs designed to support users’ mental health and wellness. (Source)
Note: Happify draws from positive psychology, CBT (cognitive behavioral therapy), and mindfulness techniques to deliver content to its user base. (Source)
How Many People Use Happify on a Daily Basis?
Over 20 million people use Happify on a daily basis. Happify mobile app has over 500,000 downloads across different app stores. (Source)
The number of people using Happify is growing at a steady pace. In 2020 they had less than 10 million customers, and five years later than number blew past 20 million. Despite stiff competition from other AI chatbots it’s predicted Happify will hit a 30 million user mark by 2032. (Source)
How Engaged are Happify Users? Is the App Working for Them?
Happify users are either somewhat engaged with the service or very engaged with it depending on the user cohort or study duration.
For example, Happify has over 500 000 mobile app users, but in a recent effectiveness study only 3.5% of Happify mobile app users completed a 6-week assessment meant to measure the mental wellness improvement across different categories. (Source)
Another, massive study of 152,747 Happify users showed that those who participated and followed instruction religiously had their overall happiness score improve by about 11% over the course of 8 weeks. (Source)
The same study showed a 21% improvement in resilience in users after an eight-week trial period. (Source)
The benefits of Happify extend to casual users as well. A recent study showed that users who engaged in Happify activities 2-3 times per week for an average of 15m per day experienced a 25% improvement in symptoms of both depression and anxiety. (Source)
Higher usage of Happify is correlated with more positive emotion and less usage is correlated with less positive emotion in test subjects. (Source)
Has Happify Been Studied in Real-World Settings?
The effectiveness of Happify has been studied in real-world settings, not just controlled environments. The platform was studied specifically for its impact on loneliness during COVID-19 among adults aged 18-64. (Source)
One study shows that 50% of people reported a reduced sense of loneliness after consistently using Happify for more than 2 weeks. (Source)
What Type of Data Does Happify Collect?
Happify collects personal information and app usage data, with the ability to use data for advertising purposes.
Activities can be personalized through short journal entries, photos, and enjoyment evaluations. The platform provides 24/7 availability on any device. (Source)
Happify Statistics, Facts, Trends and Data Guide (Conclusion)
My updated guide for 2025 lists the best and latest statistics, facts and trends about Happify and how this AI chatbot platform is helping their customers have healthier mental habits and outlook on life.
References:
- The Impact of a Digital Intervention (Happify) on Loneliness During COVID-19: Qualitative Focus Group- https://pmc.ncbi.nlm.nih.gov/articles/PMC7872202/
- Enhancing mental health with Artificial Intelligence: Current trends and future prospects- https://www.sciencedirect.com/science/article/pii/S2949916X24000525
- What are customer demographics of Happify?- https://canvasbusinessmodel.com/blogs/target-market/happify-target-market
- Happify: A Professional Review- https://onemindpsyberguide.org/guide/expert-review/happify-an-expert-review/
- An App Has Shown to Increase Feelings of Happiness- https://newsroom.cigna.com/happify-app-helps-combat-depression-in-millennials
- I tried a startup that claims to make 86% of users happier — here’s the science behind it- https://www.businessinsider.com/i-tried-a-startup-thats-supposed-to-make-me-86-happier-heres-how-it-works-2015-10
Nikola Roza
Nikola Roza is a blogger behind Nikola Roza- SEO for the Poor and Determined. He writes for bloggers who don't have huge marketing budget but still want to succeed. Nikola is passionate about precious metals IRAs and how to invest in gold and silver for a safer financial future. Learn about Nikola here.