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Calm…
How many people are using this AI-powered meditation platform for emotional support and emotional wellbeing?
Is this app and platform working as intended? Is it effective? Or is it a placebo, or worse, a scam?
What’s the adoption rate of Calm?
Find out in my updated Calm statistics, facts and trends guide for 2025.
You can use this jump link to quickly jump to the KEY STATS section.
All the references and resources I used in crafting my guide are listed at the bottom of the page.
Jump here: Key Calm Statistics, Facts and Trends for this Year| Detailed Calm Statistics, Facts and Trends for this Year
Table of Contents
Key Calm Statistics, Facts and Trends for this Year
| Launch date | 5 April 2012 |
|---|---|
| HQ | San Francisco, California |
| People | Michael Acton Smith (co-CEO), Alex Tew (co-CEO), Tamara Levitt (Head of Mindfulness) |
| Business type | Private |
| Industry | Meditation and wellness |
Key Calm Statistics, Facts and Trends for 2025
- Calm has received a total of $218 million in funding, with the majority of it coming in its latest funding round. (Source)
- Calm’s valuation is $2 billion as of 2024. By 2032 Calm’s valuation is predicted to reach $3.2 billion provided the current growth trajectory continues. (Source)
- Calm revenue reached $596.4 million in 2024 and Calm consistently ranks as the top meditation app by revenue in the world (and ahead of Headspace, their biggest competitor). (Source)
- 75% ($417 million) of Cam’s revenue comes from the North American wellness app market. (Source)
- By 2032 Calm’s revenue is predicted to top $1 billion. (Source)
- Calm’s revenue exploded during COVID growing from from $150 million per year to more than $500 million per year. (Source)
- Calm got their first 100 000 subscribers in just 2 weeks upon launching their website. (Source)
- Currently, over four million users subscribe to Calm. With a current user growth trajectory in place by 2032 Calm’s predicted to hit a 10 million subscriber mark. (Source)
- With more effective marketing and retargeting Calm was able to increase the number of users who pay for their Calm subscription from about 2% to 7%. (Source)
- The median age of Calm users is between 30 and 35. (Source)
- 60% of Calm users are female and 40% are male. (Source)
- 17 million workers now have free access to the app as a mental-health benefit through Calm Business. (Source)
- Calm’s mobile app has been downloaded over 180 million times. With the current growth trajectory rate the prediction is that Calm’s mobile app will be downloaded more than 310 million times. 52% of Calm’s mobile app users come from Android phones, and 48% of users come from iPhones. (Source)
- Over 60 percent of web traffic came from the US, the UK came second with 10 percent. (Source)
- Michael Acton Smith and Alex Tew are the founders of Calm. They launched Calm in 2012. The CEO of Calm is David Ko. (Source)
Detailed Calm Statistics, Facts and Trends for this Year
How Much Funding has Calm Received Over the Years?
Calm has received $218 million in funding, with the majority of it coming in its latest funding round. (Source)
| Year | Funding ($mm) |
|---|---|
| 2014 | 1 |
| 2018 | 28 |
| 2019 | 143 |
| 2020 | 218 |
What is Calm’s Current Valuation?
Calm’s valuation is $2 billion as of 2024. By 2032 Calm’s valuation is predicted to reach $3.2 billion provided the current growth trajectory continues. (Source)
| Year | Valuation ($bn) |
|---|---|
| 2018 | 0.25 |
| 2019 | 1 |
| 2020 | 2 |
| 2021 | 2.1 |
| 2022 | 2.2 |
| 2023 | 2.5 |
| 2024 | 2.6 |
| 2025 | 2.7 |
| 2032 | 3.2 |
What are Calm’s Revenue Numbers? Is the Company Profitable?
Calm revenue reached $596.4 million in 2024 and Calm consistently ranks as the top meditation app by revenue in the world (ahead of Headspace, their biggest competitor). By 2032 Calm’s revenue is predicted to top $1 billion. (Source)
75% of Calm’s revenue comes from the North American wellness app market and this market is the most lucrative for Calm given than only 60% of their subscribers are from the United States. (Source)
Calm’s revenue exploded during COVID growing from from $150 million per year to more than $500 million per year. (Source)
Note: Calm’s primary revenue source is its subscription service (approximately 7% of users pay for subscriptions). (Source)
5% of premium users make in-app purchases with the average paying user’s monthly transactions averaging $9.60 per app with purchase activity. (Source)
| Year | Revenue ($mm) |
|---|---|
| 2016 | 25 |
| 2017 | 35 |
| 2018 | 40 |
| 2019 | 60 |
| 2020 | 80 |
| 2021 | 100 |
| 2022 | 150 |
| 2023 | 220 |
| 2024 | 235 |
| 2032 | 1000 (predicted revenue) |
How Many Subscribers Does Calm Currently Have?
Currently, over four million users subscribe to Calm. With a current user growth trajectory in place by 2032 Calm’s predicted to hit a 10 million subscriber mark. (Source)
And interesting fact is that Calm got their first 100 000 subscribers in just 2 weeks upon launching their website. (Source)
| Year | Subscriber Count (mm) |
|---|---|
| 2017 | 0.75 |
| 2018 | 1 |
| 2019 | 2 |
| 2020 | 4 |
| 2021 | 4.8 |
| 2022 | 5 |
| 2023 | 4.5 |
| 2024 | 5.2 |
| 2032 | 10.2 |
How Many Mobile App Downloads Does Calm Currently Have?
Calm’s mobile app has been downloaded over 180 million times. With the current growth trajectory rate the prediction is that Calm’s mobile app will be downloaded more than 310 million times. (Source)
52% of Calm’s mobile app users come from Android phones, and 48% of users come from iPhones. (Source)
| Year | Mobile app downloads (mm) |
|---|---|
| 2016 | 5 |
| 2017 | 14 |
| 2018 | 33 |
| 2019 | 57 |
| 2020 | 98 |
| 2021 | 110 |
| 2022 | 124 |
| 2023 | 133 |
| 2024 | 180 |
| 2032 | 310 |
What are Calm App’s User Demographics?
The median age of Calm users is between 30 and 35. (Source)
60% of Calm users are female and 40% are male. (Source)
How Many Workers Have Free Access to Calm Through Calm Business?
17 million workers now have free access to the app as a mental-health benefit through Calm Business. (Source)
Calm Business provides access to Calm’s content library, including meditations, Sleep Stories, and masterclasses, to employees of organizations that partner with Calm.
Who are the Founders of Calm and When was it Launched?
Michael Acton Smith and Alex Tew are the founders of Calm. They launched Calm in 2012. The CEO of Calm is David Ko. (Source)
Calm Statistics, Facts, Trends and Data Guide (Conclusion)
My updated guide for 2025 lists the best and latest statistics, facts and trends about Calm and how this wellness app platform is helping their customers have healthier mental habits and outlook on life.
References:
- How Much Does It Cost to Build App Like Calm- https://vlinkinfo.com/blog/cost-to-build-app-like-calm
- Calm App Business and Revenue Model Explained- https://infostride.com/calm-business-model/
- Calm is the world’s first mental health unicorn- https://www.calm.com/blog/calm-is-the-worlds-first-mental-health-unicorn
- Calm Statistics and User Count- https://expandedramblings.com/index.php/calm-statistics-and-facts/
- Calm Revenue and Usage Statistics- https://www.businessofapps.com/data/calm-statistics/
- Downloads of Calm mobile app worldwide- https://www.statista.com/statistics/1243008/calm-app-downloads-worldwide/
- https://foundationinc.co/lab/calm-marketing-empire
- Top meditation app statistics you need to know- https://bigohtech.com/top-meditation-app-statistics
- Calm Revenue and Usage Statistics- https://mobilemarketingreads.com/calm-revenue-and-usage-statistics/
- 10 Moves Behind Calm’s $2B Valuation & $596M Revenue- https://getlatka.com/blog/calm-revenue/
- Efficacy of the Mindfulness Meditation Mobile App “Calm” to Reduce Stress Among College Students: Randomized Controlled Trial- https://pmc.ncbi.nlm.nih.gov/articles/PMC6614998/
Nikola Roza
Nikola Roza is a blogger behind Nikola Roza- SEO for the Poor and Determined. He writes for bloggers who don't have huge marketing budget but still want to succeed. Nikola is passionate about precious metals IRAs and how to invest in gold and silver for a safer financial future. Learn about Nikola here.