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Apple Fitness…
How many people are using this AI-powered subscription-based fitness service for their health and wellbeing?
Is this health-focused platform working as intended? Is it effective? Or is it a placebo, or worse, a scam?
What’s the adoption rate of Apple Fitness? And how do they compare against their major competitors?
Find out in my updated Apple Fitness statistics, facts and trends guide for 2025.
You can use this jump link to quickly jump to the KEY STATS section.
All the references and resources I used in crafting my guide are listed at the bottom of the page.
Jump here: Key Apple Fitness Statistics, Facts and Trends for this Year| Detailed Apple Fitness Statistics, Facts and Trends for this Year
Table of Contents
Key Apple Fitness Statistics, Facts and Trends for this Year
Key Apple Fitness Statistics, Facts and Trends for 2025
- Apple Fitness holds approximately 20% of the total wearable device market. Huawei is Apple Fitness’s closest competitor with 16% market share. (Source)
- Apple Fitness’s+ revenue for 2021 was $300 million. In 2024 their revenue was $2.4 billion (a 800% increase) and with a CAGR of 4% it’s predicted Apple Fitness’s revenue will hit $6 billion in 2032. (Source)
- Apple Fitness has 130-160 million subscribers, whereas Apple Fitness+ has anywhere between 30 million and 50 million paying users. (Source)
- 35% of Apple Fitness users are aged 50-64 and this is the largest age group among Apple Fitness’s users. 27% of them are aged 18-24 and 34% of Apple Fitness’s users are aged 25-49. Only 3% of Apple Fitness’s users is 65 years and older and just 0.6% is 85 or older. (Source)
- Apple Fitness users averaged 7 000- 8 000 steps per day. Their users combined have taken over 120 trillion steps and that’s 33% higher than Fitbit users’ collective step count (90 trillion). The distance in this metric between these two platforms will only increase give Apple Fitness is several times more popular than Fitbit. (Source)
- Apple Fitness users collectively burn 5.6 billion calories per week, or nearly 23 billion calories per month. (Source)
- Apple Fitness users, on average, get about 6.5 hours of sleep per night. This includes time spent in various sleep stages like REM, core, and deep sleep. The average Apple Fitness user gets around 49 minutes of deep sleep, which is roughly 13% of their total sleep time. (Source)
- Apple Fitness men and women users don’t sleep equal amounts. On average, women subscribers to Apple Fitness get around 6 hours and 50 minutes of sleep, while men average 6 hours and 34 minutes). (Source)
Detailed Apple Fitness Statistics, Facts and Trends for this Year
What is Apple Fitness’s Current Market Share in the Global Wearables Market?
Apple Fitness holds ~20% of the total wearable device market and they’re the market’s undisputable leader. Their growth has come at the expense of Fitbit, a competitor health-tracking app and platform which got a head start on Apple and grew rapidly, only to shrink several times in the last few years. (Source)
Apple Fitness’s closest competitors is Huawei with 16% market share. (Source)
What is Apple Fitness’s+ Revenue?
Apple doesn’t break out Fitness+ revenue separately but some numbers have still reached the public.
Apple Fitness’s+ revenue for 2021 was $300 million. In 2024 their revenue was $2.4 billion (a 800% increase) and with a CAGR of 4% it’s predicted Apple Fitness’s revenue will hit $6 billion in 2032. (Source)
How Many Subscribers Does Apple Fitness Have?
Apple doesn’t publicly disclose specific subscriber numbers for Apple Fitness+. They keep this info confidential and to themselves.
Still, certain numbers can be inferred based on the Apple Fitness’s rapidly growing market share and based on leaked data and the subscriber count of their direct competitors. For example, a good guestimate is that Apple Fitness has 130-160 million subscribers, whereas Apple Fitness+ has anywhere between 30 million and 50 million paying users. (Source)
What are the Age Demographics of Apple Fitness Users?
35% of Apple Fitness users are aged 50-64 and this is the largest age group among Apple Fitness’s users. (Source)
27% of them are aged 18-24 and 34% of Apple Fitness’s users are aged 25-49. (Source)
Only 3% of Apple Fitness’s users is 65 years and older and just 0.6% is 85 or older. (Source)
Unlike some of their competitors that skew younger, Apple Fitness+ attracts a more mature demographic with established careers and disposable income, i.e., working professionals and established adults who can afford Apple’s premium ecosystem and are focused on health and wellness goals.
What are Some User Health Statistics of Apple Fitness Users?
Apple Fitness users averaged 7 000- 8 000 steps per day. Their users combined have taken over 120 trillion steps and that’s 33% higher than Fitbit users’ collective step count (90 trillion). The distance in this metric between these two platforms will only increase give Apple Fitness is several times more popular than Fitbit. (Source)
Apple Fitness users collectively burn 5.6 billion calories per week, or nearly 23 billion calories per month. (Source)
Apple Fitness users, on average, get about 6.5 hours of sleep per night. This includes time spent in various sleep stages like REM, core, and deep sleep. The average Apple Fitness user gets around 49 minutes of deep sleep, which is roughly 13% of their total sleep time. (Source)
Apple Fitness men and women users don’t sleep equal amounts. On average, women subscribers to Apple Fitness get around 6 hours and 50 minutes of sleep, while men average 6 hours and 34 minutes). (Source)
Apple Fitness Statistics, Facts, Trends and Data Guide (Conclusion)
My updated guide for 2025 lists the best and latest statistics, facts and trends about Apple Fitness and how this wellness app and platform is helping their customers become healthier and have more active lives.
References:
- Is Apple Fitness+ Worth It?- https://www.consumerreports.org/electronics/mobile-apps/is-apple-fitness-plus-worth-it-a1109311753/
- Is Fitness+ worth buying? https://www.reddit.com/r/AppleFitnessPlus/comments/17hjw8s/is_fitness_worth_buying/
- Is Apple Fitness+ worth it? I tried it for three months, here’s my review- https://www.saga.co.uk/magazine/health-and-wellbeing/is-apple-fitness-worth-it-i-tried-it-for-three-months
- End and view a summary of your workout on Apple Watch- https://support.apple.com/guide/watch/end-and-view-a-summary-of-your-workout-apd95450de2a/watchos
- Does Apple Watch save to Apple Health? What stats are saved?- https://forums.trainerday.com/t/does-apple-watch-save-to-apple-health-what-stats-are-saved/31019/1
- Apple launches Fitness+ group workouts powered by SharePlay- https://techcrunch.com/2021/10/26/apple-launches-fitness-group-workouts-powered-by-shareplay/
Nikola Roza
Nikola Roza is a blogger behind Nikola Roza- SEO for the Poor and Determined. He writes for bloggers who don't have huge marketing budget but still want to succeed. Nikola is passionate about precious metals IRAs and how to invest in gold and silver for a safer financial future. Learn about Nikola here.