Disclosure: Some of the links you’ll encounter are affiliate links. If you click and buy something, I’ll get a commission. If you’re reading a review of some precious metals company, please understand that some of the links are affiliate links that help me pay my bills and write about what I love with no extra cost to you. Thank you!
Sweatcoin…
How many people are using this free mobile app that rewards users with “Sweatcoins” for walking or running.
Is this app and platform working as intended? Is Sweatcoin effective at pushing people to walk and run more?
What’s the adoption rate of Sweatcoin? And how does this app make money?
Find out in my updated Sweatcoin statistics, facts and trends guide for 2025.
You can use this jump link to quickly jump to the KEY STATS section.
All the references and resources I used in crafting my guide are listed at the bottom of the page.
Jump here: Key Sweatcoin Statistics, Facts and Trends for this Year| Detailed Sweatcoin Statistics, Facts and Trends for this Year
Table of Contents
Key Sweatcoin Statistics, Facts and Trends for this Year
Key Sweatcoin Statistics, Facts and Trends for 2025
- Sweatcoin has over 170 million registered users worldwide as of 2024, making it one of the largest fitness apps by user base. Most of Sweatcoin’s users registered during the cryptocurrency boom year of 2022 (note: in 2022 alone Sweatcoin added 65 million new registered users). (Source)
- 2022 was the best year for Sweatcoin when it comes to gaining new subscribers. But in 2023 there was a large 60% drop with only 23.9 million new subscribers gained during that year. (Source)
- However, despite the decline, Sweatcoin’s 23.9 million new registered accounts in 2023 were still higher than any year except 2022, showing resilient demand and recognized value of this fitness app. (Source)
- Sweatcoin’s estimated annual revenue is currently $32.7 million per year. Sweatcoin employs 140 people full time, meaning Sweatcoin’s revenue per employee is roughly $233 571. (Source)
- Sweatcoin’s revenue is growing, not at a breakneck pace, but steadily, despite the occasional unpleasant fluctuations. For example, Sweatcoin generated $20 million in revenue during 2023, primarily from subscription services and cryptocurrency-related features. And in 2022 they had 15% better result with $22 million revenue. And in 2018 their revenue was only $5 million. (Source)
- Based on current revenue growth trajectory and provided no major shakeups happen Sweatcoin’s revenue is expected to hit $50 million by 2032, roughly 80% higher than what it is today. (Source)
- The Sweat Economy, Sweatcoin’s cryptocurrency platform, is currently valued at $50 million. (Source)
- Sweatcoin has raised a total of $20.2 million over 4 funding rounds: 3 Seed and 1 Early-Stage rounds. (Source)
- Sweatcoin’s largest funding round so far was a Series A round for $13 million in July 2022. (Source)
- Sweatcoin received an initial investment of €700,000 in 2014, which funded the team through the app’s development and launch phase. This €700,000 investment isn’t counted in the four funding rounds mentioned above. (Source)
- Sweatcoin users earn exactly 1 Sweatcoin for every 1,000 steps they take, creating a direct correlation between physical activity and rewards. (Source)
- Independent studies (I link to them in the reference section of this Sweatcoin stats guide) show that Sweatcoin users increase their weekly step count by an average of 4,800 steps after downloading the app. This increase in physical activity is maintained by users for at least six months, demonstrating the app’s effectiveness in promoting long-term fitness habits. (Source)
- Approximately 95% of Sweatcoin users redeem their earned coins for brand offers and discounts available in the app’s marketplace. Only 5% of users choose to save their Sweatcoins for large purchases, which typically require years of consistent walking to accumulate. (Source)
- To earn 10,000 Sweatcoins, a user would need to take 10 million steps, which the company estimates would take an average person just under three years. (Source)
- 35.3% of Sweatcoin users are women. The remaining 64.7% of Sweatcoin users are male. (Source)
- Sweatcoin users must be at least 13 years old to use the app. If a user is under 16, they need parental or guardian consent to create an account and use the service. (Source)
- 80% of Sweatcoin users are in the 18-64 age bracket. The remaining 20% are divided between minors (13-17) and people 65+ years old. The exact percentages for these two age brackets is currently unknown. (Source)
- Sweatcoin is widely popular in the English-speaking countries. Most Sweatcoin users are from the United Kingdom, United States, Canada, Australia, and Europe. ADD PERCENTAGES. (Source)
Detailed Sweatcoin Statistics, Facts and Trends for this Year
| Launch date | 30 September 2014 |
| HQ | London, UK |
| People | Anton Derlyatka (co-founder, CEO) |
| Business type | Private |
| Industry | Health & fitness |
How Many Registered Users Does Sweatcoin Have?
Sweatcoin has over 170 million registered users worldwide as of 2024, making it one of the largest fitness apps by user base. Most of Sweatcoin’s users registered during the cryptocurrency boom year of 2022 (note: in 2022 alone Sweatcoin added 65 million new registered users). (Source)
2022 was the best year for Sweatcoin when it comes to gaining new subscribers. (Source) But in 2023 there was a large 60% drop with only 23.9 million new subscribers gained during that year. (Source)
However, despite the decline, Sweatcoin’s 23.9 million new registered accounts in 2023 were still higher than any year except 2022, showing resilient demand and recognized value of this fitness app. (Source)
Based on current user growth trajectory and provided no major shakeups happen Sweatcoin’s registered user account is expected to hit 210 million by 2032. today. (Source)
| Year | Users (in millions) |
|---|---|
| 2019 | 35 |
| 2020 | 40 |
| 2021 | 55 |
| 2022 | 120 |
| 2023 | 140 |
| 2024 | 170 |
What is Sweatcoin’s Revenue?
Sweatcoin’s estimated annual revenue is currently $32.7 million per year. Sweatcoin employs 140 people full time, meaning Sweatcoin’s revenue per employee is roughly $233 571. (Source)
Sweatcoin’s revenue is growing, not at a breakneck pace, but steadily, despite the occasional unpleasant fluctuations. For example, Sweatcoin generated $20 million in revenue during 2023, primarily from subscription services and cryptocurrency-related features. (Source) And in 2022 they had 15% better result with $22 million revenue. (Source) And in 2018 their revenue was only $5 million. (Source)
Based on current revenue growth trajectory and provided no major shakeups happen Sweatcoin’s revenue is expected to hit $50 million by 2032, roughly 80% higher than what it is today. (Source)
| Year | Revenue (in millions $) |
|---|---|
| 2018 | 5 |
| 2019 | 6.5 |
| 2020 | 8.5 |
| 2021 | 10 |
| 2022 | 22 |
| 2023 | 20 |
| 2024 | 32.7 |
What is Sweat Economy’s Valuation?
The Sweat Economy, Sweatcoin’s cryptocurrency platform, is currently valued at $50 million. (Source)
Sweatcoin has raised a total of $20.2 million over 4 funding rounds: 3 Seed and 1 Early-Stage rounds. (Source)
Sweatcoin’s largest funding round so far was a Series A round for $13 million in July 2022. (Source)
Sweatcoin received an initial investment of €700,000 in 2014, which funded the team through the app’s development and launch phase. This €700,000 investment isn’t counted in the four funding rounds I mentioned above. (Source)
Sweatcoin currently has 55 different investors in total. (Source)
How Many Steps are Required to Earn One Sweatcoin?
Sweatcoin users earn exactly 1 Sweatcoin for every 1,000 steps they take, creating a direct correlation between physical activity and rewards. (Source)
Independent studies (I link to them in the reference section of this Sweatcoin statistics guide) show that Sweatcoin users increase their weekly step count by an average of 4,800 steps after downloading the app. This increase in physical activity is maintained by users for at least six months, demonstrating the app’s effectiveness in promoting long-term fitness habits. (Source)
To earn 10,000 Sweatcoins, a user would need to take 10 million steps, which Sweatcooin estimates would take an average person just under three years. (Source)
How Do Sweatcoin Users Redeem Their Earned Coins?
Approximately 95% of Sweatcoin users redeem their earned coins for brand offers and discounts available in the app’s marketplace. Only 5% of users choose to save their Sweatcoins for large purchases, which typically require years of consistent walking to accumulate. (Source)
Do Women use Sweatcoin More or Less than Men?
No, women don’t use Sweatcoin more than men. They use it significantly less.
35.3% of Sweatcoin users are women. The remaining 64.7% of Sweatcoin users are male. (Source)
This data contradicts user behavior data from other fitness apps and Sweatcoin’s direct competitors. Most users of most Sweatcoin’s competitors are female, with men often lagging behind by a quite a large margin.
For example, 60% of MyFitnessPal’s users are women, and 40% are men. That’s 20% (50% of total men users) higher women usage than that by men. And the numbers are quite similar to MyFitnessPal and in opposition to Sweatcoin with a number of other fitness apps, both free and paid.
The only notable exception and a large brand is Strava. Namely, 40% of Strava users are female, whereas 60% are male.
What are Sweatcoin’s User Age Demographics?
Sweatcoin users must be at least 13 years old to use the app. If a user is under 16, they need parental or guardian consent to create an account and use the service. (Source)
80% of Sweatcoin users are in the 18-64 age bracket. The remaining 20% are divided between minors (13-17) and people 65+ years old. The exact percentages for these two age brackets is currently unknown. (Source)
It makes sense that most Sweatcoin’s users are from the age groups capable of consistent and vigorous walking and running. You only earn Sweatcoins when you move your body and people in their prime are able to move their bodies the most.
This data is consistent with data from other health and fitness apps regarding user age demographics. For example, a whopping 93% of Apple Fitness users are aged 18-64.
80% of Sweatcoin users are in the 18-64 age bracket. #health #fitness #walking #running Share on XSweatcoin Health Statistics, Facts, Trends and Data Guide (Conclusion)
My updated guide for 2025 lists the best and latest statistics, facts and trends about Sweatcoin and how this step tracking mobile app is helping people walk more, run more and feel and be much healthier than before.
References:
- Sweatcoin Revenue and Usage Statistics- https://www.businessofapps.com/data/sweatcoin-statistics/
- Redefining motivation and user retention in the fitness app landscape with Rowan Pereira (Sweatcoin)- https://www.purchasely.com/blog/redefining-motivation-and-user-retention-in-the-fitness-app-landscape-with-rowan-pereira-sweatcoin
- Sweatcoin- https://app.dealroom.co/companies/sweatcoin
- Sweatcoin Statistics and User Count- https://expandedramblings.com/index.php/sweatcoin-statistics-and-facts/
- Sweatcoin’s Company Overview- https://vizologi.com/business-strategy-canvas/sweatcoin-business-model-canvas/
- Bright spots, physical activity investments that work: Sweatcoin: a steps generated virtual currency for sustained physical activity behavior change- https://bjsm.bmj.com/content/53/18/1195
- Physical Activity Behavior Change Driven by Engagement With an Incentive-Based App: Evaluating the Impact of Sweatcoin- https://pmc.ncbi.nlm.nih.gov/articles/PMC6643767/
- Sweatcoin analyses organic growth funnel with data from AppFollow- https://appfollow.io/blog/sweatcoin-analyses-organic-growth-funnel-with-data-from-appfollow
- My Sweatcoin Journey: 5 Million Steps and Counting! Would Love to Hear Your Experiences! (show-off your stats too xD) https://www.reddit.com/r/Sweateconomy/comments/1glwdbx/my_sweatcoin_journey_5_million_steps_and_counting/
- Sweatcoin users experience 20 per cent increase in physical activity study finds- https://www.fittechglobal.com/fit-tech-news/Sweatcoin-users-experience-20-per-cent-increase-in-physical-activity-study-finds/340557
- How Sweatcoin built a $500m data union- https://www.pooldata.io/blog/how-sweatcoin-built-a-500m-data-union/
Nikola Roza
Nikola Roza is a blogger behind Nikola Roza- SEO for the Poor and Determined. He writes for bloggers who don't have huge marketing budget but still want to succeed. Nikola is passionate about precious metals IRAs and how to invest in gold and silver for a safer financial future. Learn about Nikola here.