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In this article, we’ll explain the major benefits of SEMrush for bloggers. SEMrush is an effective and popular search engine optimization (SEO) tool that helps bloggers attract visitors.
SEMrush enables users to conduct keyword research, keep an eye on competitors, and optimize Google ads which are all essential for attracting readers to your blog, especially since you’re competing with 600 million other blogs worldwide.
Many large companies like Apple, Amazon, and Samsung use SEMRush to reach their target audience.
SEMrush isn’t only for experts. It’s an excellent tool for beginners because it’s easy to use and they offer loads of helpful information on their blog.
So, if you want to make money online through your blog, check out these excellent SEMrush features for bloggers.
Table of Contents
Top 7 SEMrush Features for Bloggers
Though SEMrush offers over 40 useful tools you can use to maximize your reach, we’ve curated a list of the seven most crucial SEO tools for your marketing strategy.
No matter your blogging niche or how well written your posts are, your blog won’t be successful or profitable without any eyes on it. Let’s take a closer look at how these seven SEMrush features for bloggers can help you generate leads.
1 – Find and Analyze Long Tail Keywords with Keyword Magic Tool
One of the most popular SEMrush features for bloggers is the Keyword Analytics tool. It’s super simple. All you have to do is enter your seed keyword into the search box.
It only takes a few seconds for SEMrush to produce useful information, including the number of searches, the number of search results, phrase matches, related keywords, and your competition. As great as the Keyword Analytics tools are, the Keyword Magic tool is what you need to get to the next level.
The Keyword Magic tool shows you valuable metrics like the Keyword Analytic tool, but it also offers you a variety of potential long-tail keywords for your seed keywords. You can then export these long-tail keywords to a spreadsheet where you can sort them manually.
SEMrush then evaluates your keywords to determine the most profitable ones based on competition, keyword difficulty, volume, and cost-per-click. But, it doesn’t stop there!
Once you’ve decided on the keywords you want to use based on the Keyword Magic tool, plug the keywords in SEMrush’s Keyword Analyzer for more information.
2 – Keyword Gap to Spot the Difference Between You and Your Competitors
The point of SEMrush’s Keyword Gap feature is to compare you with your competitors. This tool identifies steps you can take to assume a competitive advantage.
Enter your domain name into the tool and add up to 5 competitor domains.
Click on ‘compare,’ and SEMrush will show you graphs and widgets displaying site differences, but what you should focus on is the information in the keyword detail table.
You can use a filter to highlight specific comparisons like weak keywords to find out what keywords you’re ranking lower for than your competitors or missing keywords to find out what keywords your competitors are ranking for that you aren’t yet.
One of the most invaluable SEMrush features for bloggers is the SEO Checker (previously known as SEO Ideas). It offers you specific optimization ideas to improve the visibility of your web pages and get ahead of competitors.
To use it, create a new project for your domain, then go to the project dashboard, where SEMrush will generate a list of customized optimization ideas. In addition, you’ll get helpful insights on strategy, backlinks, technical SEO, user experience, SERP features, semantics, and content.
4 – Do a Technical SEO Audit with Site Audit Tool
Many bloggers neglect technical SEO, likely because of how complicated it seems. However, it’s essential that all the technical aspects of your domain are functioning correctly.
Otherwise, your search rankings can be negatively affected. SEMrush helps you conduct a technical SEO audit.
Go to the ‘projects’ page and select ‘site audit.’
SEMrush will then flag errors (significant issues like broken links and duplicate content), give warnings (problems like duplicate H1 tags or missing meta descriptions), and share notices (minor issues like external links with no-follow attributes or orphaned pages in sitemaps).
What SEMrush can’t help with is actually improving your site’s loading speed, which is another important technical aspect of SEO. For that you’ll want to use one of the best web hosting services.
5 – Find New Link Building Opportunities with Link Building Tool
Link building is vital to getting the right eyes on your content. Backlinks from high domain authority sites can generate significant traffic within your niche.
So, you’ll want to ensure you’re optimizing every opportunity to include high-quality external links. SEMrush’s link building tool can help you with this.
Input the keywords you’d like to rank for, and SEMrush will present a list of links you can use to increase your virtual real-estate value. SEMrush offers details about each link, including its relevance to your domain, the health of the link, and the quality, allowing you to decide based on what’s most important to you.
Now, you’re in position to reach out with a backlink pitch. For convenience, SEMrush allows you to connect your Gmail account and send pitches right from their site.
6 – Use the Brand Monitoring Tool to Monitor Brand Mentions
Usually, brand monitoring is delegated to digital marketing agencies or PR managers but as a blogger, keeping track of positive brand mentions is a great avenue for building a strong network of backlinks.
Conversely, being notified of negative brand mentions allows you to respond to complaints! This is a pillar of excellent customer service training and will improve your brand’s reputation.
So instead of scanning the internet for brand mentions, you can use SEMrush’s brand monitoring tool. It will scan the web for you, finding mentions from customer reviews and social media platforms like Twitter.
Simply go to the ‘projects dashboard’ and click on the brand monitoring widget. SEMrush will generate a report of all your brand mentions. You can filter the mentions by source and date.
Additionally, you can use this tool to check out the mentions of your competition to find new ways to keep up.
7 – Competitor Research
Competitor research is one of the most critical aspects of your content strategy. It gives you fantastic content ideas and it helps you identify keywords you want to rank for and find gaps in your content. SEMrush makes it easy.
Visit your domain overview page, and click on ‘view details’ when you find the ‘Organic Competitors’ widget. SEMrush will generate a list of competitors with similar content with whom you share overlapping keywords.
You can then access several pieces of valuable information like the URLs your competitor ranks with and what keywords they’re ranking. Knowing your competition is crucial for your success, and with the knowledge that SEMrush provides, you can ensure you never fall behind.
Scott Lieberman is an online business expert. He teaches entrepreneurs how to make money online. Scott reviews business tools from the best web hosting services to email marketing software. Scott has worked with multi-billion dollar corporations, as well as with small businesses to double their profits to millions of dollars.
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