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Google Fit…
How many people are using this AI-powered fitness tracking platform for their health and wellbeing?
Is Google Fit effective? Or is it a placebo, or worse, a scam?
What’s the adoption rate of Google Fit? And how do they compare against their major competitors?
Find out in my updated Google Fit statistics, facts and trends guide for 2025.
You can use this jump link to quickly jump to the KEY STATS section.
All the references and resources I used in crafting my guide are listed at the bottom of the page.
Jump here: Key Google Fit Statistics, Facts and Trends for this Year| Detailed Google Fit Statistics, Facts and Trends for this Year
Table of Contents
Key Google Fit Statistics, Facts and Trends for this Year
Key Google Fit Statistics, Facts and Trends for 2025
- Google Fit was announced at the Google I/O conference on June 25, 2014. A software development kit for Google Fit was released on August 7, 2014. (Source)
- Google Fit is available on Android, Wear OS, and iOS platforms. (Source)
- Google Fit currently holds roughly 11% market share of the global wearables market. This is a steep growth from just a few years ago when Google Fit was struggling to compete against stronger competitors like Fitbit and Apple Fitness. In 2015 Google Fit had just 0.5% of market share but now are predicted to hit 21% market share by 2032. (Source)
- Google Fit as a free platform for tracking fitness and health data, doesn’t directly generate revenue. (Source)
- Meaning Google Fit doesn’t sell subscriptions, in-app purchases, or have a premium version. Instead, Google Fit collects data on user activity, data which can then be used to target users with more relevant ads on other Google platforms. (Source)
- There’s no data on Google Fit’s valuation given that this health tracker app isn’t a commercial product that stands on its own within the Google ecosystem. However, some conclusion can be made based on Google Fit’s competitor data. For example, Fitbit’s valuation based on their 7% market share was $2.1 billion when they were acquired by Google. Given that Google Fit currently has 11% market share that would put it a $3 billion valuation. (Source)
- Google Fit’s mobile app has been downloaded more than 100 million times. 60% of those downloads came from Android phones and 40% came from iPhones. (Source)
- Google is one of the world’s biggest companies and brands with almost 100% penetration in search and online advertising businesses. But their Google Fit brand is struggling to compete against stronger and more renowned businesses like Apple Fitness and Leap Fitness, and even Fitbit (Fitbit has lower market share than Google Fit, but more people have heard of it than of Google’s app). (Source)
- Only 32% of people globally know what Google Fit is. But this doesn’t mean they have and use this free app. In the US that number is a healthy 55%, but with lots more room for growth. (Source)
- Google Fit users average around 800 steps per day. These numbers are standard across all major health tracking apps as, for example, Fitbit and Apple Fitness users report similar numbers of steps taken during a 24h period (Fitbit users report anywhere between 7000 and 10 000 steps per day, and Apple Fitness users average 7 000- 8 000 steps per day). (Source)
- Google Fit users have collectively taken an impressive 100 trillion steps and by 2032 that number is set to hit the impressive 142 trillion step mark. (Source)
- Google Fit users collectively burn 3.4 billion calories per week, or nearly 14 billion calories per month. (Source)
- 51% of Google Fit users are women, 49% are men. (Source)
- Google Fit men and women users don’t sleep equal amounts. On average, Google Fit women users get around 6 hours and 35 minutes of sleep, while men average 5 hours and 58 minutes. (Source)
- The Google Fit APIs, including the Google Fit REST API, will soon be deprecated. Google is directing developers to migrate from Google Fit APIs to Health Connect. This however doesn’t mean Google is shutting down Google Fit. The app is alive, well and in robust health and ready to help as many people as possible hit their fitness goals. (Source)
Detailed Google Fit Statistics, Facts and Trends for this Year
| Launch date | October 28, 2014 |
| HQ | Mountain View, Santa Clara County, California, United States, |
| People | Unknown |
| Business type | Subsidiary |
| Parent company | Alphabet |
| Industry | Health & fitness |
What is Google Fit’s Current Market Share in the Global Wearables Market?
Google Fit currently holds 11% market share of the global wearables market.
11% market share is a steep growth from just a few years ago when Google Fit was struggling to compete against stronger competitors like Samsung Health, Apple Fitness and Fitbit (Fitbit was way bigger brand from 2015-2020 then they’re now).
In 2015 Google Fit had just 0.5% of market share but now are predicted to hit 21% market share by 2032. (Source)
| Year | Market share (%) |
|---|---|
| 2015 | 0.5 |
| 2016 | 1 |
| 2017 | 1.3 |
| 2018 | 1.6 |
| 2019 | 5 |
| 2020 | 5.6 |
| 2021 | 6.4 |
| 2022 | 7 |
| 2023 | 8.9 |
| 2024 | 11 |
Note: Google is one of the world’s biggest companies and brands with almost 100% penetration in online advertising and online search businesses.
But their Google Fit brand is struggling to compete against stronger and more renowned businesses like Apple Fitness and Leap Fitness, and even Fitbit (Fitbit currently has lower market share than Google Fit, but more people have heard of it than of Google’s app).
Only 32% of people globally know what Google Fit is. But this doesn’t mean they have and use this free app. In the US that number is a healthy 55%, but with lots more room for growth. (Source)
What is Google Fit’s Revenue?
Google Fit doesn’t generate revenue because Google Fit is a free platform for tracking fitness and health data.
Google Fit instead collects data on user activity, data which is then used to target users with more relevant ads on other Google-owned platforms. (Source)
How Many Times has Google Fit’s App Been Downloaded?
Google Fit’s mobile app has been downloaded more than 100 million times. 60% of those downloads came from Android phones and 40% came from iPhones. (Source)
It’s unknown why Android users prefer Google Fit vs iPhone users. One valid hypothesis is that above average number of Android users are enamored with Google’s products so they’re more willing to try anything coming from this company. Especially a product that has “Google” as part of it’s name.
Google Fit is currently available on Android, Wear OS, and iOS platforms. (Source)
Google Fit has plenty f room for future growth, but Google is paying more and more attention to Fitbit and Health Connect with some sources even saying Google Fit is heading to Google Graveyard.
What are Some User Health Statistics of Google Fit Users?
Google Fit users average around 800 steps per day. These numbers are average across all major health tracking apps.
For example, Apple Fitness and Fitbit users report similar numbers of steps taken during a 24h period (Apple Fitness users average 7 000- 8 000 steps per day and Fitbit users report anywhere between 7000 and 10 000 steps per day). (Source)
Google Fit users have collectively taken an impressive 100 trillion steps and by 2032 that number is set to hit the impressive 142 trillion step mark. (Source)
All that walking compounds into a large calorie burning exercise.
Numbers clearly show that Google Fit users collectively burn 3.4 billion calories per week, or nearly 14 billion calories per month. (Source)
51% of Google Fit users are women, 49% are men. (Source)
Besides being slightly more interested in improving their health and well being, women Google Fit users are also have healthier sleeping habits.
Studies show that men Google Fit users sleep roughly 9% less than women Google Fit users.
The exact minutes of sleep are 395m (6 hours and 35 minutes) for women vs 358m (5 hours and 58 minutes) for men. (Source)
Google Fit Statistics, Facts, Trends and Data Guide (Conclusion)
My updated guide for 2025 lists the best and latest statistics, facts and trends about Google Fit and how this wellness app and platform is helping their customers become healthier and have more active lives.
References:
- Google Fit Statistics And Facts- https://electroiq.com/stats/google-fit-statistics/
- Does Google Fit provide valid energy expenditure measurements of functional tasks compared to those of Fibion accelerometer in healthy individuals? A cross-sectional study- https://www.sciencedirect.com/science/article/abs/pii/S1871402121003210
- Alphabet’s (GOOGL) Google Fit App Crosses 100M Downloads- https://www.nasdaq.com/articles/alphabets-googl-google-fit-app-crosses-100m-downloads-2021-09-07
- How to use Google Fit, a fitness-tracking app that monitors your health and activity- https://www.businessinsider.com/guides/tech/google-fit
- Google launches Google Fit app for Android, capturing all your fitness data in one place- https://thenextweb.com/news/google-launches-google-fit-app-android-capturing-fitness-data-one-place
- Health and fitness apps – statistics & facts- https://www.statista.com/topics/9204/health-and-fitness-apps/
- Google Fit: Activity Tracking app analytics- https://www.similarweb.com/app/google/com.google.android.apps.fitness/
Nikola Roza
Nikola Roza is a blogger behind Nikola Roza- SEO for the Poor and Determined. He writes for bloggers who don't have huge marketing budget but still want to succeed. Nikola is passionate about precious metals IRAs and how to invest in gold and silver for a safer financial future. Learn about Nikola here.