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MyFitnessPal…
How many people are using this AI-powered health tracker for better health and stronger bodies?
Is this app and platform working as intended? Is MyFitnessPal effective? Or is it a placebo, or worse, a scam?
What’s the adoption rate of MyFitnessPal?
Find out in my updated MyFitnessPal statistics, facts and trends guide for 2025.
You can use this jump link to quickly jump to the KEY STATS section.
All the references and resources I used in crafting my guide are listed at the bottom of the page.
Jump here: Key MyFitnessPal Statistics, Facts and Trends for this Year| Detailed MyFitnessPal Statistics, Facts and Trends for this Year
Table of Contents
Key MyFitnessPal Statistics, Facts and Trends for this Year
Key MyFitnessPal Statistics, Facts and Trends for 2025
- MyFitnessPal has 200 million registered users worldwide. They currently operate in 120 countries and in 20+ languages). (Source)
- 85 million MyFitnessPal users are avid users of this app with high monthly usage (at least 4h per months spent using this app to track body weight, food intake and exercise compliance. (Source)
- By 2032 it’s predicted MyFitnessPal will reach 350 million users/registered accounts with 110 million of those being engaged users and fitness fanatics using MyFitnessPal to the fullest. (Source)
- MyFitnessPal’s revenue in 2024 was $345 million. This is a moderate jump from 2023 when their revenue was $310 million and a large 42% jump from 2022 when they recorded $247 million in revenue. (Source)
- By 2032 it’s predicted MyFitnessPal will reach $490 million in revenue if they maintain the current CAGR of 4.3%. (Source)
- MyFitnessPal was founded in 2005 by Mike Lee (founder), Dipanjan Deb (CEO, Francisco Partners), and Vilay Raghunathan (VP, Engineering). Since then it’s been acquired two times. Under Armour acquired MyFitnessPal for $475 million in 2015. In 2020 Francisco Partners acquired MyFitnessPal from Under Armour for $345 million. That’s $130 million less than they originally paid for it 2015. (Source)
- Francisco Partners are successfully growing MyFitnessPal’s brand and currently the company is valued at $750 million. By 2032 it’s predicted MyFitnessPal’s valuation will hit $1 billion. (Source)
- 60% of MyFitnessApp users are female, and 40% are male. This is the exact opposite to Strava’s users where 40% are women and 60% are men. (Source)
- MyFitnessPal’s website audience is 45.9% male and 54.1% female. (Source)
- Most of MyFitnessPal’s users are fairly young individuals looking to boost their bodily health and wellbeing. 44% of MyFitnessPal’s users are 25-34 year old’s. 21% are 18-24 year old. 17% are 35-49 year old. 15% are 50-65 year old and 3% are in the 65+ age range. (Source)
- MyFitnessPal has been downloaded over 250 million times across Google Android and Apple iOS. (Source)
- 64% of MyFitnessPal’s app downloads happened on Apple iOS and just 36% on Google Android devices. (Source)
Detailed MyFitnessPal Statistics, Facts and Trends for this Year
| Launch date | 2005 |
| HQ | Baltimore, Maryland |
| People | Mike Lee (founder), Dipanjan Deb (CEO, Francisco Partners), Vilay Raghunathan (VP, Engineering) |
| Business type | Subsidiary |
| Parent Company | Francisko and partners |
| Industry | Health and fitness |
What Is The Total Number Of Registered Users MyFitnessPal has Worldwide?
MyFitnessPal has 200 million registered users worldwide. They currently operate in 120 countries and in 20+ languages). (Source)
Here’s a table showing consistent user growth for MyFitnessPal.
| Year | User count (in millions) |
|---|---|
| 2015 | 50 |
| 2016 | 75 |
| 2017 | 85 |
| 2018 | 150 |
| 2019 | 180 |
| 2020 | 200 |
| 2021 | 205 |
| 2022 | 210 |
| 2023 | 215 |
| 2024 | 224 |
| 2032 | 350 (predicted user count) |
85 million MyFitnessPal users are avid users of this app with high monthly usage. High monthly usage in this case is defined as at least 4h per month spent using MyFitnessPal to track food intake, body weight and exercise compliance. (Source)
By 2032 it’s predicted MyFitnessPal will reach 350 million users/registered accounts with 110 million of those being engaged users and fitness fanatics using MyFitnessPal to the fullest. (Source)
What is MyFitnessPal’s Revenue?
MyFitnessPal’s revenue in 2024 was $345 million. This is a moderate jump from 2023 when their revenue was $310 million and a large 42% jump from 2022 when they recorded $247 million in revenue. (Source)
By 2032 it’s predicted MyFitnessPal will reach $490 million in revenue if they maintain the current CAGR of 4.3%. (Source)
| Year | Revenue |
|---|---|
| 2022 | 247 |
| 2023 | 310 |
| 2024 | 345 |
| 2032 | 490 (predicted revenue) |
Note: MyFitnessPal is a successful product in the wellness and fitness space. However, their yearly revenue pales in comparison to Apple Fitness, an industry’s giant boasting $2.4 billion revenue in 2024.
How Many Times Was MyFitnessPal Acquired?
MyFitnessPal was acquired two times. Under Armour first acquired MyFitnessPal for $475 million in 2015. (Source)
And in 2020 Francisco Partners acquired MyFitnessPal from Under Armour for $345 million. Under Armour was willing to accept a $130 million loss so they’re able to fully focus on their core business of selling casual and athletic apparel and footwear. (Source)
What is the Age Demographics of MyFitnessPal?
Most of MyFitnessPal’s users are fairly young individuals looking to boost their bodily health and wellbeing.
- 44% of MyFitnessPal’s users are 25-34 year old’s.
- 21% are 18-24 year old.
- 17% are 35-49 year old.
- 15% are 50-65 year old.
- 3% are in the 65+ age range.
(Source)
It’s to be expected that younger folks are more interested in heaving healthy bodies given that they have more energy to spend on exercise and eating habits.
However, the 3% of older MyFitnessPal users are doing a great thing for themselves given that older people with somewhat faltering health can recover their youthful vigor if they just apply themselves to healthy lifestyle.
For some of these people MyFitnessPal is a perfect companion to keep them accountable.
How Many App Downloads Does MyFitnessPal Have?
MyFitnessPal’s app has been downloaded over 250 million times across Google Android and Apple iOS. 64% of app downloads happened on Apple iOS and just 36% on Google Android devices. (Source)
It’s currently unknow why iOS users prefer MyFitnessPal so much more compared to Google Android users.
| Year | App downloads count (in millions) |
|---|---|
| 2021 | 211 |
| 2022 | 220 |
| 2023 | 230 |
| 2024 | 250 |
| 2032 | 330 (prediction based on available data and app download growth rate) |
What Is the Gender Distribution of MyFitnessPal’s Website Audience?
60% of MyFitnessPal’s users are female, and 40% are male. That’s the exact opposite to Strava’s users where 40% are women and 60% are men. (Source)
MyFitnessPal’s website audience is composed of 45.9% male and 54.1% female. (Source)
Given than 60% of MyFitnessPal’s users are female this means women respond better to the app’s messaging and marketing while men convert at a slightly poorer rate.
MyFitnessPal Statistics, Facts, Trends and Data Guide (Conclusion)
My updated guide for 2025 lists the best and latest statistics, facts and trends about MyFitnessPal and how this AI-powered health tracker is helping their customers have healthier minds and healthier bodies and on a budget too.
References:
- MyFitnessPal Revenue and Competitors- https://growjo.com/company/MyFitnessPal
- MyFitnessPal Revenue and User Statistics- https://mobilemarketingreads.com/myfitnesspal-revenue-and-user-statistics/
- Understanding MyFitnessPal’s Food Database and Logging Accuracy- https://blog.myfitnesspal.com/how-food-database-works/
- MyFitnessPal Revenue and Usage Statistics- https://www.businessofapps.com/data/myfitnesspal-statistics/
- MyFitnessPal key statistics- https://devtechnosys.com/data/myfitnesspal-statistics.php
- MyFitnessPal Statistics And Facts- https://electroiq.com/stats/myfitnesspal-statistics/
- Diet and Nutrition Apps Statistics By Tracking, Health and Wellness- https://media.market.us/diet-and-nutrition-apps-statistics/
- Leading fitness and sport apps worldwide by revenue- https://www.statista.com/statistics/1239716/top-fitness-and-sport-apps-by-revenue/
- Demographic description of the users in the MyFitnessPal Public Dataset- https://www.researchgate.net/figure/Demographic-description-of-the-users-in-the-MyFitnessPal-Public-Dataset_tbl1_359701620
- How MyFitnessPal became MyFitnessEnemy- https://uxdesign.cc/how-myfitnesspal-became-myfitnessenemy-ffc49b481534
- MyFitnessPal Statistics, Facts, Trends and Data- https://www.techaheadcorp.com/blog/the-magic-of-myfitnesspal-how-one-app-can-help-you-achieve-your-fitness-dreams/
- Under Armour completes sale of the MyFitnessPal platform to Francisco Partners- https://us.fashionnetwork.com/news/Under-armour-completes-sale-of-the-myfitnesspal-platform-to-francisco-partners,1268477.html
Nikola Roza
Nikola Roza is a blogger behind Nikola Roza- SEO for the Poor and Determined. He writes for bloggers who don't have huge marketing budget but still want to succeed. Nikola is passionate about precious metals IRAs and how to invest in gold and silver for a safer financial future. Learn about Nikola here.