Semrush vs Ubersuggest 2023- Which one is the better SEO Tool?

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Ubersuggest and Semrush are two of the most renowned SEO tools in the market. While Ubersuggest is a new entrant which is gaining massive popularity among online marketers, entrepreneurs, and bloggers. Semrush has been in the market for over a decade.

You may ask which SEO tool is better. Which one can help your business avail better bang for the buck?

In this blog, we will be exploring various aspects of both tools, which will help you make an informed decision about the preferred SEO tool you must invest in for digital marketing.

We will compare both SEO tools on the following parameters:

  • Keyword Research
  • Competitor Analysis
  • Backlink Analysis
  • Pricing Plans

Let’s go!

SEMrush vs Ubersuggest
SEMrush vs Ubersuggest- which is a better SEO tool?

What is Ubersuggest?

What is Ubersuggest?
Ubersuggest is a free Chrome extension and a powerful SEO tool for seamless keyword research, competitive analytics, and backlink analysis. It also presents the keyword’s monthly search volume, competition data, and CPC, which can help you implement an effective strategy for better results.

In 2017, Ubersuggest was bought by renowned entrepreneur and internet marketer Neil Patel. Ubersuggest enables you to understand the strategies implemented by your competitors so that you can adopt them, improvise them and avail unprecedented advantages.

What is Semrush?

What is SEMrush?
SEMrush was launched in 2008 by a group of IT experts and SEO professionals, who wanted to leverage their expertise to bring a competitive research solution for online marketers.

Semrush has gradually evolved as one of the most sought-after digital marketing toolkits and has been preferred by SEO professionals all over the world.

Semrush is a full-fledged SEO solution that lets you perform keyword research to link building and everything you can expect.

It helps you devise and implement strategies to improve your Google search rankings and get the much-needed edge ahead of your competition.

Keyword Research: Ubersuggest vs Semrush

Keyword research is certainly the primary task of any SEO tool. You must perform in-depth keyword research before creating your content. It helps you target the keywords your audience is searching on search engines.

Let’s explore how these two SEO tools function on this parameter.


You can click on the “Keyword Overview” tab and enter your keyword to get an overview report. It offers key data such as monthly search volume, SEO difficulty score, and CPC.

It also offers information about the backlinks you need to develop to remain in the top ranking of your target keywords.

Ubersuggest also shows you search volume graphs for each keyword, which tells whether your seed keyword is gaining or losing traction over time.

Keyword report in Ubeersuggest dashboad


It helps you to avail deep insight about each seed keyword. It shows you a wide number of results for each keyword, along with estimated traffic and usage by the competitors.

Semrush offers a comprehensive Keyword Magic Tool, which enables SEO experts to perform in-depth keyword research.

You can utilize its advanced filtering options to identify suitable keywords for your online content. It also lets you devise an effective PPC campaign that can help you gain better results than your competitors.

Doing keyword research with SEMrush

SEMrush vs Ubersuggest- which tool is better for keyword research?

Semrush is the clear winner here, as it offers you perfect keyword metrics (keyword research is the best SEMrush feature the tool offers.) and also generates more keyword variations than Ubersuggest.

In other words, using SEMrush for keyword research will give you more opportunities to rank.

Competitor Analysis: Ubersuggest vs Semrush

To gain an edge over your competitors you need to learn all you can about them. Both Ubersuggest and SEMrush can help you do that.

In this section, we will evaluate the competitor research capabilities of Ubersuggest and  Semrush to find out the better one for your business.


Ubersuggest lets you enter any domain into the “Overview” page and offer you the required details. The page displays the list of their organic keywords, organic traffic chart, links, and domain score.

You can access the backlink section to get a hold of your competitors’ backlinks and explore new backlink opportunities.

ding competitor research with Ubersuggest


It offers a comprehensive competitive research ability. Semrush toolkit consists of various important tools such as brand monitoring, organic research, social media tracker, and advertising research, to discover your paid and organic competitors.

It enables you to analyze their PPC and SEO practices, re-engineer and implement them to avail better results.

SEMrush dashboard- doing competitor research

Semrush vs Ubersuggest: Which Tool is Better for Competitor Analysis?

Well, Semrush again scores way better than Ubersuggest on this front. Ubersuggest offers limited competitor research features, whereas, Semrush offers you a full-fledged competitor analysis tool that supplies significant data about your competitors.

It also helps you learn about your competitor’s content marketing, social media marketing campaigns, and online advertising data.

Backlink Analysis: Ubersuggest vs Semrush

Backlinks remain a robust ranking signal for ranking in Google, despite having numerous algorithm updates from search engines. Online marketers and bloggers need to have a better backlink analysis tool to improve their SEO scores.

Here, I’ll compare the backlink analysis abilities of Ubersuggest and Semrush to identify the best solution for you.


You can click on the “Backlinks” tab and select “Backlinks Overview” from the menu. Then simply enter your domain along with your competitors’ domain to generate a backlink overview report.

This report displays various backlink metrics such as the total number of backlinks, the total number of referring domains, and even the domain authority score as per Ubersuggest’s custom algorithm.

Ubersuggest backlink research


SEMrush offers a state-of-the-art backlink analytics tool that lets you analyze the backlinks of your competitors and determine from where they are getting these links.

SEMrush also offers a backlinks overview feature to evaluate the link profile of the competitor’s page URL.

SEMrush backlink research

SEMrush vs Ubersuggest Backlink Analysis – Who is the winner?

Ubersuggest is a capable solution but it offers very basic backlink analysis capabilities and is sometimes mired with inaccuracy issues as well. On the other hand, Semrush has recently improved its backlink database and its reinvented Backlink Analytics tool is going to help you earn more links for your site.ite

Pricing Plans: Ubersuggest vs Semrush

There is a famous saying that ‘Money Matters”. Well, this is true to the core as money influences your decision when choosing a suitable SEO tool for your business.

In this section, we will compare the pricing plans of both SEMrush and Ubersuggest.

Ubersuggest Pricing

Ubersuggest’s monthly pricing plans:

  • Individual – $12/month (suitable for small businesses or entrepreneurs who are managing 1-3 websites)
  • Business – $20/month (suitable for small or medium-sized businesses who are managing 4- 7 websites)
  • Enterprise/Agency – $40/month (suitable for scaled businesses or organizations who are managing 8+ websites)

Ubersuggest’s lifetime (one-time payment) pricing plans:

  • Individual – $120/lifetime
  • Business – $200/lifetime
  • Enterprise/Agency – $400/lifetime

Ubersuggest pricing

Semrush Pricing

Here we have Semrush’s current pricing plans:

  • SEMrush Pro – $119.95/month
  • SEMrush Guru – $229.95/month
  • SEMrush Business – $449.95/month

Semrush offers an extra saving of 17% if you switch to annual billing. It’s the SEMrush lifetime deal offer and worth considering if you’re going to stick with SEMrush over the long haul.

SEMrush PlanMonthly PriceYearly PriceFree Trial Discount
Pro$119.95/mo$99.95/moYes17% discount on yearly pricing
Guru$229.95/mo$191.62/moYes17% discount on yearly pricing
Business$449.95/mo$374.95/moNoperhaps, upon agreement with SEMrush
CustomPrice determined upon agreement with SEMrushPrice determined upon agreement with SEMrushFree trial availability determined upon agreement with SEMrushDiscount availability determined upon agreement with SEMrush

Apart from that, the Guru plan is the most suitable one for small businesses or organizations that have a limited number of websites with a lot of web pages.

SEMrush pricing

SEMrush vs Ubersuggest Pricing Plans – Which one is suitable for your business?

Ubersuggest is undoubtedly the best tool for you if you are new to SEO or managing a small business. Its pricing strategy follows the SaaS model and also offers individual and enterprise-level pricing plans, which makes it the most affordable SEO tool in the market. However, it offers only the 3 basic features (keyword research, technical SEO audit, and backlink analysis).

If you are into a serious business, then you must not shy away from spending a little more and go for Semrush to avail advanced SEO capabilities and tons of features.

Hence, it is Semrush that outclasses the Ubersuggest on this aspect.

SEMrush vs Ubersuggest 2023 FAQ- All Your Questions Answered!

SEMrush vs Ubersuggest 2023 FAQ
SEMrush vs Ubersuggest 2023 FAQ- your questions answered!

My SEMrush or Ubersuggest guide would be incomplete without a thorough FAQ section, agree?

#1- Does Ubersuggest Offer a Free Trial of Their Service? What About SEMrush?

Ubersugget offer a 7-day free trial.

SEMrush offers a 14-day free trial.

#2- Does Ubersuggest Offer a Lifetime Deal of Their Service? What About SEMrush?

Ubersuggest offers a lifetime deal on their service. Pay once and you’re grandfathered at that price for the lifetime of your subscription.

Here’s Ubersuggest lifetime pricing:

  • Individual – $120/lifetime
  • Business – $200/lifetime
  • Enterprise/Agency – $400/lifetime

Ubersuggest lifetime deal

SEMrush also offers a lifetime deal. You get a 17% discount on all SEMrush plans.

Learn about SEMrush lifetime deal here.

#3- Is There a Cracked Version of Ubersuggest? What About SEMrush?

There is no Ubersuggest cracked version.

There is also no SEMrush cracked version.

#4- Can You use Get Ubersuggest via Groubuy Services What About SEMrush?

Ubersuggest group buy is not a viable option because group buying SEO tool gives you tools with limited features and very tight usage quotas.

On top of that, both Ubersuggest and SEMrush actively hunt group buy SEO groups and shut down their shared subscriptions.

Neither SEMrush group buy or Ubersuggest group buy are worthwhile options to consider.

SEMrush vs Ubersuggest in 2023: Which SEO Tool is Truly Better (Conclusion)?

Both Ubersuggest and Semrush are capable platforms that can assist you to address your SEO-specific concerns. Ubersuggest is certainly a simple, less expensive, and straightforward SEO tool that enables you to analyze and enhance the SEO scores of your professional website. It is a fundamental tool that comes with a basic set of features and capabilities to venture into the SEO world.

On the other hand, Semrush offers comprehensive SEO capabilities at a higher price, but it is justified when you compare the services you get in return. Semrush provides everything a business or digital marketing agency could ask for. It helps you streamline your digital workflow and optimize your content to avail better search engine ranking.

Although you can choose the suitable one based on your business requirements, based on the above-mentioned parameters, Semrush is a clear winner.

Author Bio

Gourav Sharma is a Digital Marketing Strategist at Arka Softwares, a leading mobile app and web development company. He has 4 years of experience in the Information Technology industry. He spends his time reading about new trends in Digital Marketing and the latest app development technologies.

Nikola Roza

Nikola Roza is an affiliate marketer and blogger behind Nikola Roza- SEO for the Poor and Determined. He writes for bloggers who don't have huge marketing budgets and who still want to carve out a niche online and a better life for themselves. Learn about Nikola here, or read his blog posts and guides here.


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