Disclosure: Some of the links you’ll encounter are affiliate links. If you click and buy something, I’ll get a commission. If you’re reading a review of some precious metals company, please understand that some of the links are affiliate links that help me pay my bills and write about what I love with no extra cost to you. Thank you!
Strava…
How many people are using this AI-powered social fitness platform platform for better health, emotional support and emotional wellbeing?
Is this app and platform working as intended? Is it effective? Or is it a placebo, or worse, a scam?
What’s the adoption rate of Strava?
Find out in my updated Strava statistics, facts and trends guide for 2025.
You can use this jump link to quickly jump to the KEY STATS section.
All the references and resources I used in crafting my guide are listed at the bottom of the page.
Jump here: Key Strava Statistics, Facts and Trends for this Year| Detailed Strava Statistics, Facts and Trends for this Year
Table of Contents
Key Strava Statistics, Facts and Trends for this Year
Key Strava Statistics, Facts and Trends for 2025
- Strava currently has over 135 million total (free and paid) users across more than 190 countries. This is impressive given that just 5 years ago Strava had less than 80 million registered users. With the current growth rate it’s predicted that 2032 Strava will have >200 million users across the globe. This number includes both free and paid users. (Source)
- Strava is popular among cyclists and fitness enthusiasts across the globe, but particularly in Europe, Australia and United States. (Source)
- Strava’s revenue reached $163.4 million in 2024, up from $132.3 million in 2023. With a CAGR of 4.2% it’s predicted Strava’s revenue will shoot through $230 million by 2032. (Source)
- Strava’s previous revenue figures show consistent growth, $110 million in 2022, $91million in 2021, and $72million in 2020. (Source)
- Strava was valued at $1.5 billion in 2020, in a funding round led by Sequoia Capital and TCV. Recently, the perceived value of the company grew and hit a new record of $2.2 billion. (Source)
- In 2019 Strava’s valuation was only $0.3 billon, a paltry sum compared to the current valuation of $2.2 billion. (Source)
- Strava has raised a total of $180 million over 8 funding rounds: 2 Early-Stage, 5 Late-Stage and 1 Debt rounds. (Source)
- Strava’s largest funding round so far was a Series F round for $110 million in Nov 2020, led by TCV. (Source)
- Strava has a mobile app available on both Apple iOS and Google Android. More than 100 million Android and Apple iOS users have Strava’s app on their phones. (Source)
- Strava’s mobile app downloads are still growing strongly and by 2032 it’s predicted Strava will reach >132 million app downloads. (Source)
- 40% of Strava users are women. 60% of Strava users are men. (Source)
- In United States 42% of Strava users are Whites, 32% are Blacks, 20% are Hispanics and 6% are classified as Other. (Source)
- An average Strava user exercises roughly 4.2h per week, or roughly 220h per month. (Source)
- Strava serves users across multiple generations with varying fitness motivations and preferences. (Source)
- 45% of Strava users are Millennials. 28% of Strava users are Gen X’s. 16% of Strava users are Gen Z’s. 6% of Strava users are Boomers. 5% of Strava users are Gen Alphas. (Source)
- The most popular sports on Strava are running, cycling and walking. (Source)
- More than 2.2 billion user activities are published on Strava every year. (Source)
- Strava users cover more than 30bn kilometers per year. (Source)
- Strava currently employs over 540 people. 20% of their workforce consists of software engineers. (Source)
Detailed Strava Statistics, Facts and Trends for this Year
| Launch date | July 2009 |
| HQ | San Francisco, California |
| People | Michael Hovarth (co-founder, CEO), Mark Gainey (co-founder, Chairman) |
| Business type | Private |
| License | Proprietary |
| Industry | Fitness |
How Many Users Does Strava Have and in How Many Countries?
Strava currently has over 135 million total users across more than 190 countries (there’re currently 195 countries in the world). This is impressive given that just 5 years ago Strava had less than 80 million registered users. (Source)
With the current growth rate it’s predicted that by 2032 Strava will have >200 million users across the globe. This number includes both free and paid users. (Source)
| Year | Users (in millions) |
|---|---|
| 2016 | 20 |
| 2017 | 28 |
| 2018 | 36 |
| 2019 | 42 |
| 2020 | 55 |
| 2021 | 76 |
| 2022 | 95 |
| 2023 | 120 |
| 2024 | 135 |
| 2032 | >200 |
Strava is popular among cyclists and fitness enthusiasts across the globe, but particularly in Europe, Australia and United States. (Source)
What is Strava’s Revenue?
Strava’s revenue reached $163.4 million in 2024, up from $132.3 million in 2023. With a CAGR of 4.2% it’s predicted Strava’s revenue will shoot through $230 million by 2032. (Source)
Strava’s previous revenue figures also show consistent growth. $110 million in 2022, $91million in 2021, and $72million in 2020. (Source)
| Year | Revenue (in millions) |
|---|---|
| 2020 | 72 |
| 2021 | 91 |
| 2022 | 110 |
| 2023 | 132.3 |
| 2024 | 163.4 |
| 2032 | 230 |
What is Strava’s Valuation?
Strava was valued at $1.5 billion in 2020, in a funding round led by Sequoia Capital and TCV. This year, the perceived value of the company grew and hit a new record of $2.2 billion. (Source)
In 2019 Strava’s valuation was only $0.3 billon. This is a paltry sum compared to the current valuation of $2.2 billion. (Source)
| Year | Valuation (in billions) |
|---|---|
| 2019 | $0.3 |
| 2020 | $1.5 |
| 2025 | $2.2 |
How Many Downloads Does Strava’s Mobile App Have?
Strava has more than 100 million mobile app downloads distributed between Google Android and Apple iOS devices. (Source)
~53 million of Android users have Strava installed, compared to ~47 million Apple iOS users. (Source)
Strava’s mobile app downloads are still growing strongly and by 2032 it’s predicted Strava will reach >132 million app downloads.
| Year | Downloads (in millions) |
|---|---|
| 2020 | 69 |
| 2021 | 84 |
| 2022 | 91 |
| 2023 | 97 |
| 2024 | 100 |
| 2032 | >132 |
Strava’s mobile app is popular, but the numbers pale when compared to MyFitnessPal’s numbers.
For example, by 2032 Strava will reach 132 million app downloads, whereas MyFitnessPal is predicted to reach 330 million downloads by the same year.
What is the Age Demographics of Strava Users?
The age demographics of Strava users are:
- 45% of Strava users are Millennials.
- 28% of Strava users are Gen X’s.
- 16% of Strava users are Gen Z’s.
- 6% of Strava users are Boomers.
- 5% of Strava users are Gen Alphas.
(Source)
As you can see Strava serves users across multiple generations and with varying fitness motivations and preferences.
Do Women use Strava More than Men?
No, women don’t use Strava more than men. A recent study showed that Strava users are neatly divided between 40% women and 60% men.
Strava users go against the grain in gender distribution. I say it because usually it’s the women who’re more health conscious compared to men.
And the data from other health apps and wearable devices shows it.
For example, data from Apple Fitness shows women sleep a healthy amount, whereas men are slightly sleep depraved.
Fitbit’s data shows the same- women sleep more than men and are metabolically healthier because of it.
(Source)
Who are Strava Users in the United States?
In United States 42% of Strava users are Whites, 32% are Blacks, 20% are Hispanics and 6% are classified as Other. (Source)
What is the Average Annual Workout Time per User on Strava?
An average Strava user exercises roughly 4.2h per week, or roughly 220h per month. (Source)
Keep in mind that exercising can be just walking, or power walking. In fact, Strava’s internal data and reports show that walking is the single most popular sport on Strava (Strava users cover more than 30bn kilometers per year). (Source)
Cycling and running are also very popular activities among Strava users. (Source)
More than 2.2 billion user activities are published on Strava every year. (Source)
Strava Statistics, Facts, Trends and Data Guide (Conclusion)
My updated guide for 2025 lists the best and latest statistics, facts and trends about Strava and how this AI-powered social fitness platform is helping their customers have healthier minds and healthier bodies and on a budget too.
References:
- Strava Valuation Powers Up To $2.2B As Fitness Startup Funding Falters- https://news.crunchbase.com/venture/fitness-startup-funding-falters-strava-raise/
- Strava Revenue and Usage Statistics- https://www.businessofapps.com/data/strava-statistics/
- I made a web app to help find interesting stats from your Strava activities! https://www.reddit.com/r/Strava/comments/16erld3/i_made_a_web_app_to_help_find_interesting_stats/
- Strava Statistics By Revenue, Users and Region- https://electroiq.com/stats/strava-statistics/
- Strava Statistics and User Count- https://expandedramblings.com/index.php/strava-statistics-facts/
- Number of Strava app downloads from 1st quarter 2019 to 4th quarter 2024, by region- https://www.statista.com/statistics/1218694/monthly-downloads-of-strava-by-region/
- Strava Revenue and Usage Statistics- https://devtechnosys.com/data/strava-statistics.php
- What do you use Strava for?- https://www.reddit.com/r/Strava/comments/16vh3a4/what_do_you_use_strava_for/
- What You Need to Know About Strava, From Tracking to Flyovers- https://www.menshealth.com/fitness/a64610861/strava-app/
- What is Strava, and how does it work?- https://www.220triathlon.com/training/bike-training/what-is-strava-and-how-does-it-work
- What is Strava, how does it work and is it worth paying for?- https://www.pocket-lint.com/apps/news/154854-what-is-strava-and-how-does-it-work/
- What is Strava & how is it used by members?- https://support.sbwell.com/hc/en-us/articles/223788087-What-is-Strava-how-is-it-used-by-members
- Strava review: Still the best training app for runners and cyclists, but it’s getting expensive- https://www.techradar.com/health-fitness/strava-is-still-the-best-training-app-for-runners-and-cyclists-but-its-getting-expensive
- Strava Fitness Report Highlights Trends Around Social Workouts, Recovery & Gear- https://athletechnews.com/strava-2024-fitness-report-highlights-trends/
Nikola Roza
Nikola Roza is a blogger behind Nikola Roza- SEO for the Poor and Determined. He writes for bloggers who don't have huge marketing budget but still want to succeed. Nikola is passionate about precious metals IRAs and how to invest in gold and silver for a safer financial future. Learn about Nikola here.