EdTech Statistics, Facts and Trends 2024 ( Market Size, Share, Trends and More…)

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Looking for the latest statistics and facts on the topic of EdTech?

My updated guide for 2024 has everything you need, and more.

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Also, all the references and resources I used in crafting my guide are listed at the bottom of the page.

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EdTech Statistics, Facts and Trends 2024 ( Market Size, Share, Trends and More...)
EdTech Statistics, Facts and Trends 2024 ( Market Size, Share, Trends and More…)

Table of Contents

Key EdTech Statistics, Facts and Trends for This Year


Key EdTech Statistics, Facts and Trends for 2024

  • The global EdTech market is expected to reach $810.3 million by 2033.
  • In 2023, the global EdTech market was valued at $220.5 million.
  • The EdTech market is projected to grow at a CAGR of 13.9% from 2024 to 2033.
  • North America held a dominant 41.3% share of the EdTech market in 2024, worth $102.25 million.
  • The Middle East & Africa region accounted for 33.0% of the global EdTech market in 2024.
  • Europe maintained a 31.6% share of the global EdTech market in 2024.
  • The Asia-Pacific region held a 25.1% share of the global EdTech market in 2024.
  • Latin America accounted for 6.9% of the global EdTech market in 2024.
  • On-Premise deployment solutions dominated the EdTech market with a 72.8% share in 2024.
  • The Hardware segment held a 42.7% share of the EdTech market in 2024.
  • The K-12 sector captured 57.8% of the EdTech market in 2024.
  • Business end-users accounted for 68.1% of the EdTech market in 2023.
  • The U.S. Department of Education allocated $277 million in new grant funding through the Education Innovation and Research (EIR) program.
  • STEM education received $90.3 million in funding from the U.S. government’s EdTech initiatives.
  • The U.S. government dedicated $87.2 million to enhancing social emotional well-being in education.
  • Educational projects in rural areas were allocated $76.5 million by the U.S. government.
  • India has emerged as the world’s second-largest online education market.
  • The Indian government allocated INR 73,498 Cr for the Department of School Education and Literacy in the Interim Budget of 2024-25.
  • India earmarked INR 255 Cr for establishing three Artificial Intelligence Centers of Excellence.
  • Over 1.5 billion students worldwide were affected at the peak of pandemic-related school closures in April 2020.
  • Google Classroom reported a tenfold increase in daily usage during the COVID-19 pandemic.
  • As of 2020, nearly half of the world’s population lacked internet connectivity, according to a UNESCO report. 33% of the global population was still offline in 2023​.
  • In K-12 education, classroom engagement platforms like Kahoot! and Quizizz account for 23% of all EdTech solutions used.
  • General solutions like Google’s suite of programs comprise 18% of the EdTech market in K-12 education.
  • The Corporate EdTech sector is currently valued at $27.5 billion.
  • Over 70% of colleges plan to launch one or more online undergraduate programs within the next three years.
  • Digital learning has become the most popular strategy for corporate skill-building.
  • During the pandemic, 71% of teachers reported spending more time troubleshooting technology.
  • 87% of K-12 educators noted an improvement in their tech skills during the pandemic.
  • 60% of educators feel there is inadequate training for EdTech.
  • Four out of five college students report that EdTech has helped improve their grades.
  • 90% of students believe EdTech should be tailored to their individual learning styles.
  • 70% of students consider technology essential for studying on mobile devices.
  • EdTech companies generate about 3,000 to 3,500 organic leads on average.
  • The conversion rate for EdTech leads is only 2% to 3%.
  • EdTech startups allocate 20-25% of their annual revenue to marketing and branding activities.

EdTech Statistics, Facts and Trends for This Year (Detailed Info)


What is the Projected Value of the Global EdTech Market by 2033?

In 2023, the global EdTech market was valued at  $220.5 million. The global EdTech market is expected to reach $810.3 million by 2033. The EdTech market is projected to grow at a CAGR of 13.9% from 2024 to 2033.

This significant growth reflects the increasing adoption of digital learning solutions across schools, universities, and corporate training programs.

Which Region Held the Largest Share of the EdTech Market, and What was its Value?

In 2024 North America held a dominant 41.3% share of the EdTech market in 2024, worth $102.25 million. This leadership is largely due to the region’s strong technological infrastructure and the early adoption of digital education solutions by its educational institutions.

Europe maintained a 31.6% share of the global EdTech market in 2024. The Asia-Pacific region held a 25.1% share of the global EdTech market in 2024. The Middle East & Africa region accounted for 33.0% of the global EdTech market in 2024.

Finally, Latin America accounted for 6.9% of the global EdTech market in 2024.

What was the Market Share of On-Premise Deployment Solutions in the EdTech Market?

On-Premise deployment solutions dominated the EdTech market with a 70.8% share in 2023, and 74.4% in 2024.

What Percentage of the EdTech Market did the Hardware Segment Hold?

The Hardware segment held a 40.7% share of the EdTech market in 2023, and 42.3% share in 2024.

What Percentage of the EdTech Market did Business End-Users Account for?

Business end-users accounted for 68.1% of the EdTech market in 2023.

How Much did the U.S. Government Dedicate to Enhancing Social Emotional Well-Being in Education?

The U.S. government dedicated $87.2 million to enhancing social emotional well-being in education. This funding recognizes the importance of holistic educational outcomes, including aspects of student engagement.

What Amount did the U.S. Government Allocate for Educational Projects in Rural Areas?

Educational projects in rural areas were allocated $76.5 million by the U.S. government. Rural communities have the same need for education as urban ones, but often face difficulties in obtaining quality education, especially in a territorially vast country like USA.

What is India’s Position in the Global Online Education Market?

India has emerged as the world’s second-largest online education market. This growth is largely supported by substantial government investments and a push towards enhancing educational infrastructure and access.

The Indian government allocated INR 73,498 Cr for the Department of School Education and Literacy in the Interim Budget of 2024-25. 

India earmarked INR 255 Cr for establishing three Artificial Intelligence Centers of Excellence. This investment is expected to catalyze innovation and technological advancements in the education sector.

How Many Students Worldwide were Affected at the Peak of Pandemic-Related School Closures in April 2020?

Over 1.5 billion students worldwide were affected at the peak of pandemic-related school closures in April 2020. This unprecedented disruption led to an accelerated shift towards remote learning solutions and EdTech adoption.

For example, Google Classroom reported a tenfold increase in daily usage during the COVID-19 pandemic.

Of course all the EdTech tools in the world can’t help people who don’t have access to internet. According to UNESCO, In 2020 nearly half of the world’s population lacked internet connectivity. In 2023 that percentage shrunk to 33%, while in 2024 it further fell (modestly) to 32%.

What Percentage of EdTech Solutions Used in K-12 Education are Classroom Engagement Platforms Like Kahoot! and Quizizz?

In K-12 education, classroom engagement platforms like Kahoot! and Quizizz account for 23% of all EdTech solutions used. These platforms have gained popularity for making subjects more entertaining and accessible through gamification.

What Percentage of the EdTech Market in K-12 Education do General Solutions Like Google’s Suite of Programs Comprise?

General solutions like Google’s suite of programs comprise 18% of the EdTech market in K-12 education.

What is the Current Valuation of the Corporate EdTech Sector?

The Corporate EdTech sector is currently valued at $27.5 billion. This valuation reflects the increasing investment by companies in training programs facilitated by EdTech solutions to upskill and reskill their workforce.

What Percentage of Colleges Plan to Launch Online Undergraduate Programs Within the Next Three Years?

Over 70% of colleges plan to launch one or more online undergraduate programs within the next three years. This trend indicates a significant shift towards digital learning in higher education, accelerated by the COVID pandemic and also the realization that quality online education is at least equally valuable as traditional, in-person schooling.

What has Become the Most Popular Strategy for Corporate Skill-Building?

Digital learning has become the most popular strategy for corporate skill-building. The key benefit of digital learning vs in person education is that it can be done anywhere and via any device that’s connected to the internet.

Another benefit is that people who learn digitally have ever shorter attention spans than people in classrooms.

This means the lesson they consume need to be short and maximally to the point. So this is where microlearning comes into play as microlearning microlearning is 5–10 times more effective than conventional learning techniques (see my full microlearning statistics guide here).

What Percentage of Teachers Reported Spending More Time Troubleshooting Technology During the Pandemic?

During the pandemic, 71% of teachers reported spending more time troubleshooting technology. This stat showcases it’s not all roses with EdTech and online education. Teachers who embrace technology for learning will also need to understand how to fix the problems that’ll arise swiftly and efficiently.

On a related note, 87% of K-12 educators noted an improvement in their tech skills during the pandemic. This silver lining of the COVID crisis was that  teachers had to learn new skills and adapt to the drastically changing learning environment.

Finally, most teachers would love to receive some formal training when dealing with, to them foreign, EdTech programs and applications. 60% of educators feel there is inadequate training for EdTech provided to them by the schools they work for.

What Proportion of College Students Report that EdTech has Helped Improve Their Grades?

Four out of five college students (80%) report that EdTech has helped improve their grades. This positive feedback highlights the potential of educational technology to enhance learning outcomes and student performance. It also shows that it’s easier for students than for their teachers to adapt to EdTech.

What Percentage of Students Believe EdTech Should be Tailored to Their Individual Learning Styles?

90% of students believe EdTech should be tailored to their individual learning styles. This overwhelming majority reflects the growing expectation for personalized learning experiences enabled by new technology.

What Percentage of Students Consider Technology Essential for Studying on Mobile Devices?

70% of students consider technology essential for studying on mobile devices. This statistic underscores the importance of mobile learning and the need for EdTech solutions to be accessible across various devices.

On Average, How Many Organic Leads do EdTech Companies Generate?

On average, EdTech companies generate about 3,000 to 3,500 organic leads per month. The conversion rate for EdTech leads is only 2% to 3%. This conversion rate is arguably low, but EdTech companies still have to fight tooth and nail for it. On average, EdTech startups allocate 20-25% of their annual revenue to marketing and branding activities.

EdTech Statistics, Facts and Trends for This Year


My updated guide for 2024 lists the best and latest statistics, facts and trends about EdTech.

I hope you enjoyed it because the guide is now over.

During my research, I consulted these resources below:

References:

  • Insights into the Latest EdTech Statistics: Shaping the Future of Education- https://bluetree.digital/edtech-statistics/
  • EdTech trends and stats for 2024- https://embryo.com/blog/edtech-trends-and-stats-for-2024/
  • 53+ EdTech Industry Statistics (2024)- https://explodingtopics.com/blog/edtech-stats
  • Education Technology Market Size & Trends- https://www.grandviewresearch.com/industry-analysis/education-technology-market
  • E-learning and digital education – Statistics & Facts- https://www.statista.com/topics/3115/e-learning-and-digital-education/
  • Edtech Industry Statistics: Global Market Projects Impressive Growth by 2025- https://wifitalents.com/statistic/edtech-industry/
  • SECTOR OVERVIEW AND STATISTICS AS OF JUNE 2023- https://australianedtech.com.au/sector-overview-and-statistics/
  • UK EdTech Industry- https://thedatacity.com/rtics/ed-tech-rtic0010/
  • Forecasted expenditure on advanced education technology worldwide from 2018 to 2025- https://www.statista.com/statistics/1085930/edtech-expenditure-forecast/
  • EdTech Statistics: Global EdTech Industry is a Rapidly Growing Sector That is Revolutionizing The Way Students Learn and Get Knowledge- https://finance.yahoo.com/news/edtech-statistics-global-edtech-industry-113200592.html
  • The Future of Learning: 50+ Top EdTech Statistics For 2024- https://passivesecrets.com/edtech-statistics/
  • The Future Of EdTech- https://www.forbes.com/councils/forbesbusinesscouncil/2022/12/26/the-future-of-edtech/
  • Edtech Market Outlook- https://www.futuremarketinsights.com/reports/edutech-market
  • EdTech Statistics 2023- https://www.classter.com/blog/edtech/edtech-statistics-2023/
  • AI in EdTech Market Landscape: Stats, Opportunities, and Challenges- https://beetroot.co/ai-ml/ai-in-edtech-market-landscape/
  • https://beetroot.co/ai-ml/ai-in-edtech-market-landscape/- https://smebluepages.com/edtech-industry-statistics-in-africa/
  • Edtech Market Report by Sector (Preschool, K-12, Higher Education, and Others), Type (Hardware, Software, Content), Deployment Mode (Cloud-based, On-premises), End User (Individual Learners, Institutes, Enterprises), and Region 2024-2032- https://www.imarcgroup.com/edtech-market
  • EdTech Statistics 2023 – By Demographics, Market Share, Countries, Website Traffic- https://www.enterpriseappstoday.com/stats/edtech-statistics.html
  • These 5 key trends will shape the EdTech market upto 2030- https://www.weforum.org/agenda/2024/02/these-are-the-4-key-trends-that-will-shape-the-edtech-market-into-2030/
Nikola Roza

Nikola Roza is a blogger behind Nikola Roza- SEO for the Poor and Determined. He writes for bloggers who don't have huge marketing budget but still want to succeed. Nikola is passionate about precious metals IRAs and how to invest in gold and silver for a safer financial future. Learn about Nikola here.

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