Disclosure: Some of the links you’ll encounter are affiliate links. If you click and buy something, I’ll get a commission. If you’re reading a review of some precious metals company, please understand that some of the links are affiliate links that help me pay my bills and write about what I love with no extra cost to you. Thank you!
Looking for the latest Perplexity AI statistics, facts and trends for 2025?
My updated guide has everything you need, and more.
Use this link to get to the KEY STATS section of this article faster:
All the references and resources I used in crafting my Perplexity AI stats guide are listed at the bottom of the page.
Let’s go!
Jump here: Key Perplexity AI Statistics, Facts and Trends for This Year| Perplexity AI Statistics, Facts and Trends for this Year (Detailed Info)
Table of Contents
Key Perplexity AI Statistics, Facts and Trends for This Year
Key Perplexity AI Statistics Facts and Trends for 2025
- Perplexity AI’s revenue in 2024 was $50 million. The predicted revenue of Perplexity AI for 2025 is >$150 million. That’s significantly lower than OpenAI’s revenue of roughly $3 billion in 2024, and predicted 2025 revenue of $11 billion. (Source)
- Perplexity AI’s predicted revenue is predicted to hit $1.5 billion by 2032. (Source)
- Perplexity AI has approximately 15 million monthly active users. (Source)
- Perplexity AI served over a billion requests in 2024. That’s 100% growth from 2023 when Perplexity served just over 500 million queries for the entire year. (Source)
- Perplexity AI is currently serving 500 million requests per month. (Source)
- By 2032 Perplexity AI is predicting to serve ~300 million requests per day, ~9 billion requests per month and ~110 billion requests per year. (Source)
- Perplexity AI’s current organic search traffic is 152.5 million unique visitors per month. This is a huge growth (>12 000%) from early 2023 when Perplexity was only getting 1.2 million unique visitors per month. (Source)
- The average Perplexity AI user spends 23 minutes and 10 seconds on the website per visit. It’s significantly higher than the average session duration of Google visitors (between 2-4 minutes), Bing visitors (15:19s), and ChatGPT visitors (7 minutes and 48 seconds). (Source)
- 42.2% of Perplexity AI’s visits come from desktop and tablet devices. 57.8% of Perplexity AI’s visits come from mobile devices. (Source)
- Users view an average of 1.81 pages per visit on Perplexity AI. (Source)
- Perplexity AI has a bounce rate of 62.63%. (Source)
- The platform’s user base consists of 56.69% male users and 43.31% female users. (Source)
- The largest demographic age group using Perplexity AI is 25-34 years old, accounting for 33.47% of users. (Source)
- Perplexity AI has over 5 million combined mobile app installations on iOS and Android. (Source)
- Perplexity AI’s mobile app is downloaded 30 000 per day on average. (Source)
- 70% of users find relevant results more discoverable on Perplexity without ads or clutter. Over 80% of users say Perplexity AI delivers accurate, unbiased information. (Source)
- The United States contributes 16.47% of Perplexity AI’s total user base. Indonesia accounts for 10.02% of Perplexity AI’s users. India represents 7.11% of Perplexity AI’s user base. (Source)
- Direct traffic accounts for 76.87% of Perplexity AI’s total traffic. Organic search contributes 12.58% of Perplexity AI’s total traffic. Social media drives 4.23% of Perplexity AI’s traffic. Referrals account for 3.87% of Perplexity AI’s traffic. (Source)
- User surveys show that over 75% of Perplexity’s users discovered it through word-of-mouth and social media. And while Perplexity is growing in popularity most of their users (72%) still use Google as their main search engine. (Source)
- The search term “Perplexity” generates 40.62% of Perplexity AI’s organic search traffic. (Source)
- The term “perplexity ai” accounts for 28.67% of the platform’s organic search traffic. (Source)
- Email marketing generates 1.45% of Perplexity AI’s traffic. Display ads contribute 0.75% of Perplexity AI’s traffic. Paid search accounts for 0.25% of Perplexity AI’s traffic. (Source)
- As of April 2024, Perplexity has raised $165 million in funding. As of December 2024, Perplexity closed a $500 million round of funding. (Source)
- Perplexity AI is currently valued at $9 billion. (Source)
- By 2032 Perplexity AI’s market value is expected to hit an all time high of $32.3 billion. (Source)
- Perplexity AI currently holds a 6% market share in the AI search engine sector. (Source)
- Perplexity AI boasts a 95% search accuracy rate. The remaining 5% are AI hallucinations typical for the current generative AI technology. (Source)
- The average response time for a single query on Perplexity AI is 1.2 seconds. (Source)
- Complex queries on Perplexity AI have an average response time of 2.5 seconds. (Source)
- Perplexity AI introduced “Deep Research” feature on 14th of February 2025. (Source)
- Perplexity AI enjoys an 85% user retention rate. (Source)
- Perplexity AI’s traffic has increased by 35.92% month-over-month up to December 2023. In 2024 their growth compounded to an average of 43.3% per month. (Source)
- Perplexity’s traffic is growing at an average rate of 44.2% month-over-month. (Source)
- 90% of Perplexity AI users return to the platform within 30 days. (Source)
- Perplexity AI outperforms traditional search engines by 15% in accuracy. The platform outperforms other AI-powered search tools (Copilot and ChatGPT) by 10% in accuracy. (Source)
Perplexity AI Statistics, Facts and Trends for this Year (Detailed Info)
How Much Annual Recurring Revenue Does Perplexity AI Have?
Perplexity AI’s revenue in 2024 was $50 million. The predicted revenue of Perplexity AI for 2025 is >$150 million. (Source)
Perplexity AI’s predicted revenue is predicted to hit $1.5 billion by 2032.
Perplexity AI still isn’t profitable but they’re getting traction in the competitive AI-powered search engine market.
Their goal is to become a profitable company as soon as possible as they can’t rely on investor’s money forever.
How Does Perplexity AI’s Revenue Compare to Other AI Companies Revenue?
Perplexity AI currently generates around $50 million in annual revenue.
That’s significantly lower than OpenAI’s revenue of roughly $3 billion in 2024, and predicted 2025 revenue of $11 billion. (Source)
Perplexity AI has one main monetization methods (selling the Pro version of their answer engine) whereas OpenAI has many income sources and revenue streams from multiple products.
How Many Mobile App installations Does Perplexity AI Have on iOS and Android Combined?
Perplexity AI has over 5 million combined mobile app installations on iOS and Android. (Source) Perplexity AI’s mobile app is on average downloaded 30 000 per day. (Source)
Their mobile app downloads soared to ~45 000 per day in a couple of day preceding the 2025 Super Bowl due to the intriguing tweet by Aravind Srinivas (the CEO of Perplexity).
What is Perplexity AI’s Market Value?
As of March 2023, Perplexity AI had a market value of $150 million. This valuation came after the company raised $25.6 million in its Series A funding round. In early 2024 Perplexity reached market value of $520 million. (Source)
As of December 2024, Perplexity closed a $500 million round of funding and it’s market valuation (in 2025) jumped to $9 billion. (Source)
By 2032 Perplexity AI’s market value is expected to hit an all time high of $32.3 billion. (Source)
What is Perplexity AI’s Current Monthly Search Volume?
Perplexity AI’s current organic search traffic is 152.5 million unique visitors per month. This is a huge growth (>12 000%) from early 2023 when Perplexity was only getting 1.2 million unique visitors per month. (Source)
Interest in Perplexity AI grew by 20,530% over the past year compared to the year before. (Source)
How Much Capital has Perplexity AI Raised in Total Funding?
Perplexity AI has raised a total of $915 million in funding across 7 rounds, boosting its valuation to $9 billion. (Source)
Perplexity has raised money from 31 investors in total. Its backers include: SoftBank, Nvidia, Amazon founder Jeff Bezos and more. (Source)
How Many Users Does Perplexity AI Currently have?
Perplexity AI currently has 15 million monthly active users. It’s a significant increase from only 2 million users in March 2023 showing the platform’s rapid growth and increasing popularity. (Source)
How Many Requests is Perplexity AI Serving Per Day?
Perplexity AI is serving more than 17 million requests per day, totaling to just above 500 million monthly requests. That’s >6 billion user requests per year which is 1200% growth from 2023 (500 million requests for the entire calendar year). (Source)
By 2032 Perplexity AI is predicting to serve ~300 million requests per day, ~9 billion requests per month and ~110 billion requests per year. (Source)
What is Perplexity AI’s Data Update Frequency?
Perplexity AI pulls data from the internet in real-time when a query is made. This means its data is considered “up-to-date” and is refreshed constantly as new information becomes available online.
Basically, Perplexity AI crawls the SERPs anytime you make a query to spit out an answer for you.
For example, when I queried “DALL-E statistics” Perplexity AI showed me my recently updated DALL-E stats article as the first source.
What Percentage of Perplexity’s Users Discovered it Through Word-of-Mouth and Social Media?
Surveys indicate that over 75% of Perplexity’s users discovered it through word-of-mouth and social media. (Source). And while Perplexity is obviously growing in popularity most of their users (72%) still use Google as their main search engine. (Source)
Perplexity AI has many other traffic sources. The search term “Perplexity” generates 40.62% of Perplexity AI’s organic search traffic. (Source)
The term “perplexity ai” accounts for 28.67% of the platform’s organic search traffic. (Source)
Email marketing generates 1.45% of Perplexity AI’s traffic. (Source) Display ads contribute 0.75% of Perplexity AI’s traffic. (Source)
Paid search accounts for 0.25% of Perplexity AI’s traffic. (Source)
What Percentage of Perplexity AI Users Cite it as Their Preferred Search Engine?
65% of users cite Perplexity as their preferred search engine. (Source) Further 82% of users say Perplexity’s interface is cleaner and easier to use than Google’s or Bing’s. (Source)
The same Perplexity users claim they prefer Perplexity’s conversational flow over standard keyword search boxes.
What Percentage of Perplexity Users Find Relevant Results More Discoverable on Perplexity Without ads or Clutter?
70% of users find relevant results more discoverable on Perplexity without ads or clutter. Over 80% of users say Perplexity AI delivers accurate, unbiased information. (Source)
Regular people have caught on the prevalence of ads in Google and Bing. And these folks don’t appreciate constantly being sold and advertised to. (Source)
What is the Average User Session Duration for Perplexity AI?
The average Perplexity AI user spends 23 minutes and 10 seconds on the website per visit. (Source)
That’s much higher than the average session duration of Google visitors (2-4 minutes), Bing visitors (15:19s) and ChatGPT visitors (7 minutes and 48 seconds). (Source)
What Percentage of Perplexity AI’s Visits Come From Desktop and Mobile Devices?
42.2% of Perplexity AI’s visits come from desktop and tablet devices. 57.8% of Perplexity AI’s visits come from mobile devices. (Source)
Perplexity AI Statistics, Facts and Trends for 2025 (Conclusion)
My updated guide lists the best and latest Perplexity AI statistics, facts and trends for 2025.
I hope you enjoyed it because the guide is now over.
During my research, I consulted these resources below:
References:
- The Latest Perplexity AI Stats (2025)- https://explodingtopics.com/blog/perplexity-ai-stats
- Perplexity AI: The Game-Changer in Conversational AI and Web Search- https://originality.ai/blog/perplexity-ai-statistics
- What are some use cases for perplexity AI?- https://www.reddit.com/r/perplexity_ai/comments/1dmcf20/what_are_some_use_cases_for_perplexity_ai
- What data does Perplexity collect about me?- https://www.perplexity.ai/hub/faq/what-data-does-perplexity-collect-about-me
- 10 Must-Know Stats and Facts About Perplexity AI- https://skimai.com/10-must-know-statistics-and-facts-about-perplexity-ai/
- Perplexity AI Gains Traction; Takes on Rivals ChatGPT, Google- https://finance.yahoo.com/news/perplexity-ai-first-chatgpt-now-160451190.html
- Perplexity AI will share revenue with publishers after plagiarism accusations- https://www.cnbc.com/2024/07/30/perplexity-ai-to-share-revenue-with-publishers-after-plagiarism-accusations.html
- Perplexity AI: What it is and how to use it- https://www.getguru.com/reference/what-is-perplexity-ai-and-how-to-use-it
- What the heck happened with perplexity AI?- https://www.reddit.com/r/perplexity_ai/comments/1fr67si/what_the_heck_happened_with_perplexity_ai/
- Generative AI: ChatGPT and Beyond- https://guides.libraries.psu.edu/c.php?g=1338692&p=9877250
- Perplexity AI plans to start running ads in fourth quarter as AI-assisted search gains popularity- https://www.cnbc.com/2024/08/22/perplexity-ai-plans-to-start-running-search-ads-in-fourth-quarter.html
- Perplexity AI: A Startup Backed by Billion-Dollar Investors- https://technologymagazine.com/ai-and-machine-learning/perplexity-ai-a-startup-backed-by-billion-dollar-investors
- What is Perplexity AI?- https://zapier.com/blog/perplexity-ai/
- Perplexity AI: The New Kid on the Block- https://cgnet.com/blog/perplexity-ai-the-new-kid-on-the-block/
- Perplexity Revenue and Statistics 2025- https://saufter.io/perplexity-revenue-and-statistics/
Nikola Roza
Nikola Roza is a blogger behind Nikola Roza- SEO for the Poor and Determined. He writes for bloggers who don't have huge marketing budget but still want to succeed. Nikola is passionate about precious metals IRAs and how to invest in gold and silver for a safer financial future. Learn about Nikola here.