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Looking for the latest Perplexity AI statistics, facts and trends for 2024?
My updated guide has everything you need, and more.
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Jump here: Key Perplexity AI Statistics, Facts and Trends for This Year| Perplexity AI Statistics, Facts and Trends for this Year (Detailed Info)
Table of Contents
Key Perplexity AI Statistics, Facts and Trends for This Year
Key Perplexity AI Statistics Facts and Trends for 2024
- Perplexity AI asserts an annual recurring revenue ranging between $5 million in 2022 and $10 million in 2023. In 2024 Perplexity AI’s revenue hit the $15-20 million mark.
- Perplexity AI had approximately 10 million monthly active users as of January 2024.
- Perplexity AI served over a billion requests requests in 2024. That is 100% growth from 2023 when Perplexity served just over 500 million queries for the entire year.
- According to SEMrush, Perplexity AI’s current organic search traffic (data for late 2024) is 82 million unique visitors per month. This is a huge growth from early 2023 when Perplexity was only getting 1.2 million unique visitors per month.
- The platform recorded 67.42 million total visits in May 2024 and saw a 20.71% increase in visits from April to May 2024.
- The average session duration on Perplexity AI is 10 minutes and 51 seconds. This is roughly 4x the average session duration of a 2-3 minutes on a typical website.
- And more engaged users spend an average of 23 minutes and 10 seconds per session on Perplexity AI.
- 42.2% of Perplexity AI’s visits come from desktop devices. 57.8% of Perplexity AI’s visits come from mobile devices.
- Perplexity AI has over 1 million combined mobile app installations on iOS and Android.
- 70% of users find relevant results more discoverable on Perplexity without ads or clutter. Over 80% of users say Perplexity AI delivers accurate, unbiased information.
- Users view an average of 1.81 pages per visit on Perplexity AI.
- Perplexity AI has a bounce rate of 62.63%.
- The platform’s user base consists of 56.69% male users and 43.31% female users.
- The largest age group using Perplexity AI is 25-34 years old, accounting for 33.47% of users.
- The United States contributes 16.47% of Perplexity AI’s total user base. Indonesia accounts for 10.02% of Perplexity AI’s users. India represents 7.11% of Perplexity AI’s user base.
- Direct traffic accounts for 76.87% of Perplexity AI’s total traffic. Organic search contributes 12.58% of Perplexity AI’s total traffic. Social media drives 4.23% of Perplexity AI’s traffic. Referrals account for 3.87% of Perplexity AI’s traffic.
- User surveys indicate that over 75% of Perplexity’s users discovered it through word-of-mouth and social media. And while Perplexity is obviously growing in popularity most of their users (72%) still use Google as their main search engine.
- The search term “perplexity” generates 40.62% of Perplexity AI’s organic search traffic.
- The term “perplexity ai” accounts for 28.67% of the platform’s organic search traffic.
- Email marketing generates 1.45% of Perplexity AI’s traffic.
- Display ads contribute 0.75% of Perplexity AI’s traffic.
- Paid search accounts for 0.25% of Perplexity AI’s traffic.
- Perplexity AI has raised a total of $165.3 million in funding as of June 2024.
- The company secured a $250 million funding round in June 2024.
- Perplexity AI raised $62.7 million in a funding round in March 2024.
- The company was valued at $3 billion as of June 2024.
- Perplexity AI’s annualized revenue rate was $15-20 million as of March 2024.
- The company’s annual recurring revenue (ARR) reached $20 million as of April 2024.
- Perplexity AI’s ARR grew by 82% from February to April 2024.
- The company experienced a 186% increase in ARR from the end of 2023 to April 2024.
- Perplexity AI holds a 3.1% market share in the AI search engine sector as of July 2024.
- The platform’s global website rank stands at 871.
- Perplexity AI boasts a 95% search accuracy rate. The remaining 5% are AI hallucinations typical for the current generative AI technology.
- The average response time for a single query on Perplexity AI is 1.2 seconds.
- Complex queries on Perplexity AI have an average response time of 2.5 seconds.
- Perplexity AI enjoys an 85% user retention rate.
- Perplexity AI’s traffic has increased by 35.92% month-over-month up to December 2023. In 2024 their growth compounded to an average of 43.3% per month.
- 90% of Perplexity AI users return to the platform within 30 days.
- Over 80% of users report receiving accurate information from Perplexity AI.
- Perplexity AI has a 4.74 out of 5 rating based on 39 user reviews on Product Hunt.
- Perplexity AI’s organic keywords increased from 24,839 to 45,864 between May 30 and June 19, 2024.
- The platform’s visibility in Google’s SERP features increased by 49.09% from May 30 to June 19, 2024.
- Perplexity AI outperforms traditional search engines by 15% in accuracy.
- The platform outperforms other AI-powered search tools by 10% in accuracy. Probably because the content they generate is strongly based on the content they scrape from Google and Bing.
- Perplexity AI handled over 500 million search queries in 2023.
- The platform experienced an 858% increase in interest over the past year compared to the previous year.
Perplexity AI Statistics, Facts and Trends for this Year (Detailed Info)
How Much Annual Recurring Revenue Does Perplexity AI Have?
Perplexity AI asserts an annual recurring revenue ranging between $5 million in 2022 and $10 million in 2023. In 2024 Perplexity AI’s revenue reached the $15-20 million mark.
This steady revenue growth indicates the company’s increasing user base and market penetration. Despite not yet being profitable, these figures suggest Perplexity AI is gaining traction in the competitive AI-powered search engine market.
That said, Perplexity AI’s goal is to become a profitable company as soon as possible as they can’t rely on investor’s money forever.
What is Perplexity AI’s Market Value?
As of March 2023, Perplexity AI had a market value of $150 million. This valuation came after the company raised $25.6 million in its Series A funding round. In 2024 Perplexity reached a market value of $520 million.
The new funding of $73.6 million from notable investors like NVIDIA and Jeff Bezos contributed to this valuation boost.
By What Percentage Did Interest in Perplexity AI Grow Over the Past Year?
Interest in Perplexity AI grew by 20,530% over the past year compared to the year before putting it at a current volume of 471K searches per month, as of December, 2023.
What is the current monthly search volume for Perplexity AI?
The current monthly search volume for Perplexity AI is 471,000 searches per month, as of December 2023.
How Many Students are Aware of Perplexity According to Campus Surveys?
According to campus surveys, 33% of students are aware of Perplexity AI. This significant awareness among the student population suggests that Perplexity AI is gaining traction in academic circles. Students use Perplexity as an adjunct tool in online and distance education.
What Percentage of Developers Know of Perplexity’s Search API Potential?
Per developer polls, 22% of developers know of Perplexity’s search API potential. This awareness among the developer community indicates that Perplexity AI is starting to be recognized as a valuable tool for integration into other applications and services.
How Much Capital has Perplexity AI Raised in Total Funding?
As of January 2024, Perplexity AI has raised a total of $99.2 million in funding. Some of the latest high profile investors are NVIDIA and Jeff Bezos.
What is the Current Number of Monthly Active Users for Perplexity AI?
As of January 2024, Perplexity AI has grown to 10 million monthly active users. This significant increase from 2 million users in March 2023 demonstrates the platform’s rapid growth and increasing popularity. The five-fold increase in less than a year suggests strong user retention and acquisition strategies.
How Many Mobile App installations Does Perplexity AI Have on iOS and Android Combined?
Perplexity AI has over 1 million combined mobile app installations on iOS and Android.
How Many Requests Did Perplexity AI Serve This Year?
Perplexity AI served over a billion requests requests in 2024. That is 100% growth from 2023 when Perplexity served just over 500 million queries for the entire year.
What percentage of Perplexity’s users discovered it through word-of-mouth and social media?
Surveys indicate that over 75% of Perplexity’s users discovered it through word-of-mouth and social media. And while Perplexity is obviously growing in popularity most of their users (72%) still use Google as their main search engine.
What percentage of users cite Perplexity as their preferred search engine?
65% of users cite Perplexity as their preferred search engine. Further 82% of users say Perplexity’s interface is cleaner and easier to use than Google or Bing.
The same users claim that they prefer Perplexity’s conversational flow over standard keyword search boxes.
What percentage of users find relevant results more discoverable on Perplexity without ads or clutter?
70% of users find relevant results more discoverable on Perplexity without ads or clutter. Over 80% of users say Perplexity AI delivers accurate, unbiased information.
It seems regular people have caught on the prevalence of ads in Google and Bing. And these folks don’t appreciate constantly being sold and advertised to.
What is the Average Session Duration for Perplexity AI?
The average session duration on Perplexity AI is 10 minutes and 51 seconds. This is roughly 4x the average session duration of a 2-3 minutes on a typical website.
And more engaged users spend an average of 23 minutes and 10 seconds per session browsing on Perplexity AI.
What Percentage of Perplexity AI’s Visits Come From Desktop and Mobile Devices?
42.2% of Perplexity AI’s visits come from desktop devices. 57.8% of Perplexity AI’s visits come from mobile devices. 77.82% of desktop traffic to Perplexity.ai comes from direct sources
By what percentage has Perplexity.ai’s traffic increased month-over-month up to December 2023?
Perplexity AI’s traffic has increased by 35.92% month-over-month up to December 2023. This consistent monthly growth rate demonstrates strong and sustained user interest in the platform. It suggests that Perplexity AI is continuously attracting new users while retaining existing ones.
In 2024 their growth compounded to an average of 43.3% per month.
What is Perplexity AI’s Current organic Search Traffic?
According to SEMrush, Perplexity AI’s current organic search traffic (data for late 2024) is 82 million unique visitors per month. This is a huge growth from early 2023 when Perplexity was only getting 1.2 million unique visitors per month.
Perplexity AI Statistics, Facts and Trends for 2024 (Conclusion)
My updated guide lists the best and latest Perplexity AI statistics, facts and trends for 2024.
I hope you enjoyed it because the guide is now over.
During my research, I consulted these resources below:
References:
- The Latest Perplexity AI Stats (2024)- https://explodingtopics.com/blog/perplexity-ai-stats
- Perplexity AI: The Game-Changer in Conversational AI and Web Search- https://originality.ai/blog/perplexity-ai-statistics
- Perplexity Revenue and Statistics 2024- https://saufter.io/perplexity-revenue-and-statistics/
- What are some use cases for perplexity AI?- https://www.reddit.com/r/perplexity_ai/comments/1dmcf20/what_are_some_use_cases_for_perplexity_ai
- What data does Perplexity collect about me?- https://www.perplexity.ai/hub/faq/what-data-does-perplexity-collect-about-me
- 10 Must-Know Stats and Facts About Perplexity AI- https://skimai.com/10-must-know-statistics-and-facts-about-perplexity-ai/
- Perplexity AI Gains Traction; Takes on Rivals ChatGPT, Google- https://finance.yahoo.com/news/perplexity-ai-first-chatgpt-now-160451190.html
- Perplexity AI will share revenue with publishers after plagiarism accusations- https://www.cnbc.com/2024/07/30/perplexity-ai-to-share-revenue-with-publishers-after-plagiarism-accusations.html
- Perplexity AI: What it is and how to use it- https://www.getguru.com/reference/what-is-perplexity-ai-and-how-to-use-it
- What the heck happened with perplexity AI?- https://www.reddit.com/r/perplexity_ai/comments/1fr67si/what_the_heck_happened_with_perplexity_ai/
- Generative AI: ChatGPT and Beyond- https://guides.libraries.psu.edu/c.php?g=1338692&p=9877250
- Perplexity AI plans to start running ads in fourth quarter as AI-assisted search gains popularity- https://www.cnbc.com/2024/08/22/perplexity-ai-plans-to-start-running-search-ads-in-fourth-quarter.html
- Perplexity AI: A Startup Backed by Billion-Dollar Investors- https://technologymagazine.com/ai-and-machine-learning/perplexity-ai-a-startup-backed-by-billion-dollar-investors
- What is Perplexity AI?- https://zapier.com/blog/perplexity-ai/
- Perplexity AI: The New Kid on the Block- https://cgnet.com/blog/perplexity-ai-the-new-kid-on-the-block/
- Perplexity Revenue and Statistics 2024- https://saufter.io/perplexity-revenue-and-statistics/
Nikola Roza
Nikola Roza is a blogger behind Nikola Roza- SEO for the Poor and Determined. He writes for bloggers who don't have huge marketing budget but still want to succeed. Nikola is passionate about precious metals IRAs and how to invest in gold and silver for a safer financial future. Learn about Nikola here.