Replika AI: Statistics, Facts and Trends Guide for 2025

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Replika AI…

How many people are using this AI chatbot for emotional support?

Is this app working as intended? Is it effective? Or is it a placebo, or worse, a scam?

What’s the adoption rate of Replika AI?

Find out in my updated Replika AI statistics, facts and trends guide for 2025.

You can use this jump link to quickly jump to the KEY STATS section.

All the references and resources I used in crafting my guide are listed at the bottom of the page.

Jump here: Key Replika AI Statistics, Facts and Trends for this Year| Detailed Replika AI Statistics, Facts and Trends for this Year

Replika AI: Statistics, Facts and Trends Guide for 2025

Table of Contents

Key Replika AI Statistics, Facts and Trends for this Year

Key Replika AI iStatistics, Facts and Trends for 2025

Replika was founded in 2017 by Eugenia Kuyda. (Source)
Replika has over 10 million downloads across platforms. (Source)
Over 30 million people use Replika on a daily basis. (Source)
OpenAI’s GPT-4 and other undisclosed gen AI models power Replika’s conversations. (Source)
The average user exchanges approximately 70 messages per day with their Replika companion. (Source)
According to company reports, users have created over 10 million unique AI companions. (Source)
Approximately 40% of Replika users say they have mental health challenges. (Source)
Luka.inc, the company behind Replika, raised $40 million in funding as of this year. (Source)
The average user session length on Replika is 15 minutes. A minority of users spend an average of 2h in daily conversation with their AI companion. (Source)
Over 85% of users report developing emotional connections with their Replika companion. (Source)
Replika is available in more than 20 languages. (Source)
Approximately 60% of Replika users are under the age of 30. (Source)
Replika’s user retention rate is approximately 20% after 90 days. (Source)
Luka.inc, the company behinds Replika, employs around 50 people. (Source)
In 2023, Replika faced controversy when it removed explicit, NSFW, romantic/sexual interactions, affecting approximately 30% of premium users. (Source)
Approximately 65% of users are male, 30% female, and 5% non-binary or prefer not to say. (Source)
The company reported a 150% growth in user base during the COVID-19 pandemic. (Source)
The average paying subscriber uses Replika for 7+ months. (Source)
Approximately 25% of free users convert to paid Replika subscribers. (Source)
Replika has been downloaded in over 150 countries. (Source)
About 40% of users customize their Replika’s appearance within the first week. (Source)
The company’s estimated annual revenue was approximately $30 million in 2023. In 2024 their revenue dropped to $24 million and this drop happened because many competitors hit the market with similar products and improved pricing structure. (Source)
By 2032 it’s expected Replika will hit $100 million in revenue, an all time high for the company. (Source)
Replika maintains a 4.3/5 average rating on app stores. (Source)
Over 70% of users report that Replika helps reduce their feelings of loneliness. (Source)
The most popular features include role play, daily conversations, and memory tracking. (Source)

Detailed Replika AI Statistics, Facts and Trends for this Year

Which Technology Powers Replika’s Conversations?

OpenAI’s GPT-4 and other undisclosed models (possibly Anthropic’s Claude) power Replika’s conversations. OpenAI recently dropped GPT-4.5 which is notable for empathetic conversations and it’s possible Replika will soon start to use that model to power its conversational chatbot. (Source)

How Many Messages Does the Average User Exchange Daily Within Replika?

The average user exchanges approximately 70 messages per day with their Replika companion. (Source)

Replika users’ daily usage varies, with some spending 15-30 minutes, while others dedicate 30 minutes to an hour or even longer, depending on their engagement and the nature of their interactions. (Source)

How Many Messages Does the Average User Exchange Daily Within Replika?

Over 85% of Replika users report developing emotional connections with their AI chatbot companion (Source)

What Percentage of Replika Users Have Mental Health Challenges?

Approximately 40% of Replika users identify as having mental health challenges. (Source) A study of Replika users among the student population showed that 90% of students experienced loneliness, with 43% qualifying as severely or very severely lonely, and 7% identified feelings of depression. (Source)

What is the Gender Distribution of Replika Users?

Approximately 65% of users are male, 30% female, and 5% non-binary or prefer not to say. (Source)

Approximately 60% of users are under the age of 30. (Source)

What is the Gender Distribution of Replika Users?

What Percentage of Free Replika Users Convert to Paid Subscribers?

Approximately 25% of free Replika users convert to paid subscribers. Their free trial is a way to attract people to experience the full power of this AI chatbot. (Source)

Replika offers free trial of their service.

What Percentage of Users Customize Their Replika’s Appearance Early On?

About 40% of users customize their Replika’s appearance within the first week. These are the long term, power users who use Replika the most. (Source)

The remaining 60% are casual users and those who’ve long churned. (Source)

Replika’s user retention rate is approximately 20% after 90 days. (Source)

What is Replika’s Estimated Annual Revenue?

The company’s estimated annual revenue was approximately $30 million in 2023. In 2024 their revenue dropped to $24 million and this drop happened because many competitors hit the market with similar products and improved pricing structure. (Source)

Replika is still a profitable service and by 2032 it’s expected they’ll hit $100 million in revenue, an all time high for this AI chatbot. (Source)

What are Replika’s Most Popular Features?

The most popular features include role play, daily conversations, and memory tracking. (Source)

What is Replika’s Average Rating on Major App Stores?

Replika maintains a 4.3/5 average rating on app stores, indicating sustained satisfaction with this app. This is impressive given that Replika has over 10 million downloads across major app stores. (Source)

10 million is also the number of unique AI companions created within the Replika app. (Source)

Note: Replika has been downloaded in over 150 countries. The company reported a 150% growth in user base during the COVID-19. The pandemic which was a trying period for most people and they were looking for any source of comfort and Replika was one of them. (Source)

How Does Replika Impact Users’ Feelings of Loneliness?

Over 70% of users report that Replika helps reduce their feelings of loneliness. When people feel lonely, and when human companionship is lacking, then even an AI chatbot companion is good enough.

Especially gen AI chatbots who appear to have sympathy, empathy and human-like intelligence in their responses. (Source)

Does Replika Allow NSFW Content?

No, Replika doesn’t allow NSFW content.

In 2023, Replika faced controversy when it removed explicit romantic/sexual interactions, affecting approximately 30% of premium users. (Source)