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Have SD Bullion ever been sued? Are there many lawsuits filed against this gold IRA company? Is there currently a class action lawsuit filed against them?
Are they a good and secure US-based gold IRA company?
Read my guide below to find out!
Or here’s the TLDR version.
SD Bullion, a Michigan-based precious metals dealer founded in 2012, has faced three notable lawsuits over its history.
The first lawsuit, Sanchez v. SD Bullion (2021), alleged the company’s website violated the Americans with Disabilities Act by being inaccessible to blind users. It was dismissed with prejudice shortly after filing.
The second lawsuit, Bechler v. SD Bullion (2020), was a copyright infringement case filed in Colorado. SD Bullion failed to respond or appear in court, resulting in a default judgment against them. The exact damages awarded are not publicly known.
The third and most significant lawsuit, Vickery v. SD Bullion (2025), is an active class action alleging false price advertising through the company’s “Lowest Price. Period.” slogan. No verdict has been reached yet.
SD Bullion Price Advertising Class Action Lawsuit (Robert Vickery)
Robert Vickery filed a class action lawsuit against SD Bullion Inc. and affiliated YouTube channels in California federal court, alleging false price advertising.
Robert Vickery claims SD Bullion falsely advertised having the “lowest price” on precious metals coins, which he says is impossible given market fluctuations. He purchased gold coins in May based on this claim but later found identical coins $102 cheaper per coin from a SD Bullion’s competitor.
The lawsuit alleges violations of the Lanham Act and California consumer protection laws, seeking to represent customers who purchased from SD Bullion since May 2018. Vickery requests damages, restitution, and injunctive relief for the alleged deceptive marketing practices.
This class action lawsuit against SD Bullion was just filed, so when the verdict is reached I’ll made sure to update my guide. Keep in mind that a trial or verdict is still years away.
This is the precious metal investment company from the U.S. that has never been sued and taken to court. Their customers rave about them in online reviews.
Check them out when you’re done reading this SD Bullion lawsuit guide.
SD Bullion Lawsuit- Sanchez v. SD Bullion, Inc.
Sanchez v. SD Bullion, Inc. (1:21-cv-01793) was a March 2021 lawsuit filed in the Southern District of New York. The plaintiff, represented by Joseph Mizrahi, alleged that SD Bullion’s website was not accessible to blind individuals, violating the Americans with Disabilities Act (ADA) and state/city human rights laws. The case was terminated shortly after filing, on April 13, 2021.
The plaintiff’s complaint identifies several website accessibility violations.
- The defendant’s website lacks alternative text for images, which prevents screen-reading software from describing visual content to users with visual impairments.
- The site also contains empty links with no descriptive text, making their purpose unclear to keyboard and screen-reader users.
- Additionally, multiple adjacent links directing to the same destination create unnecessary navigation challenges
- Linked images without alternative text leave screen-reader users unable to understand the link’s function.
Based on these accessibility barriers, the plaintiff brings claims under the Americans with Disabilities Act, New York State Human Rights Law, New York State Civil Rights Law, and New York City Human Rights Law, while also seeking declaratory relief.
The plaintiff requests comprehensive relief including preliminary and permanent injunctions to stop ADA violations and mandate full website compliance with accessibility standards.
They seek class certification, a judicial declaration that the defendant operates the website in a discriminatory manner, and monetary compensation including statutory damages, punitive damages, attorney fees, and court costs.
The plaintiff also requests pre- and post-judgment interest along with any additional relief the court deems appropriate.
Verdict-Â dismissed with prejudice.
This is the precious metal investment company from the U.S. that has never been sued and taken to court. Their customers rave about them in online reviews.
Check them out when you’re done reading this SD Bullion lawsuit guide.
SD Bullion Lawsuit- Bechler v. SD Bullion, Inc.
On November 5, 2020, Bechler initiated copyright infringement litigation against SD Bullion, Inc. in the United States District Court for the District of Colorado. Judge R. Brooke Jackson is presiding over this ongoing case.
This happened because SD Bullion essentially failed to defend itself. After the summons was served in May 2020 with an answer due by June 3, 2020, Bechler later moved for entry of default in September 2020.
The clerk entered a default, and after a show cause order was issued in November 2020. Bechler filed a motion for default judgment in December 2020, which the court granted.
In short, SD Bullion didn’t appear or respond in court, so the judge ruled against them automatically by default. The amount of damages awarded is not reflected in the publicly available docket summaries.
This is the precious metal investment company from the U.S. that has never been sued and taken to court. Their customers rave about them in online reviews.
Check them out when you’re done reading this SD Bullion lawsuit guide.
This is the precious metal investment company from the U.S. that has never been sued and taken to court. Their customers rave about them in online reviews.
Check them out when you’re done reading this SD Bullion lawsuit guide.
SD Bullion Lawsuit Guide Updated for 2026- Class Action, Settlement Amounts+ Robert Vickery and Price Advertising Lawsuit Explained! Conclusion
SD Bullion has faced three lawsuits throughout its history. The first lawsuit, Sanchez v. SD Bullion (2021), alleged ADA website accessibility violations but was quickly dismissed with prejudice.
The second lawsuit, Bechler v. SD Bullion (2020), involved copyright infringement; SD Bullion failed to appear in court, resulting in a default judgment against them.
The third and most significant lawsuit, Vickery v. SD Bullion (2025), is an ongoing class action alleging false price advertising through the company’s “Lowest Price. Period.” marketing claim, with no verdict yet reached.
Despite these legal challenges, SD Bullion remains a legitimate business and not a scam gold IRA company, nor a pyramid scheme.
Check out Augusta Precious Metals if you want to do business with a company that has never been sued by an angry customer.
References:
- Sanchez v. SD Bullion, Inc. https://unicourt.com/case/pc-db5-sanchez-v-sd-bullion-inc-836458
- Bechler v. SD Bullion, Inc.- https://unicourt.com/case/pc-db5-bechler-v-sd-bullion-inc-478855
- SD Bullion class action lawsuit overview:- https://topclassactions.com/lawsuit-settlements/lawsuit-news/sd-bullion-class-action-claims-company-falsely-advertises-its-prices/
Nikola Roza
Nikola Roza is the owner of Nikola Roza- Everything You Can Learn About Precious Metals. He writes for people who love precious metals and jewelry and who're interested in adding gold, silver platinum and palladium to their retirement portfolios. Nikola is passionate about gold IRAs and investing in multiple asset types for a safer financial future. He also runs a successful online jewelry store where you can buy precious metal jewelry and various replicas of famous coins and bars. Learn about Nikola here.
