Priority Gold Review 2026: Legit or Scam? BBB and Reddit Ratings, Fees, Customer Reviews and Complaints Explained!

Welcome to my Priority Gold review for 2026!

Priority Gold is a legitimate precious metals dealer with over 24 years in business, an A+ BBB rating, and strong scores across major review platforms.

The company helps American investors open gold IRAs and purchase physical gold, silver, platinum, and palladium. Fees include a $50 setup fee, $100 annual storage, and $125 annual custodian fee, with first-year costs covered for new customers. The minimum IRA investment is $25,000.

Key advantages of Priority Gold include multi-metal diversification, a flexible three-option buyback program, free silver bonuses for qualified purchases, and a strong educational website.

Crucial drawbacks include no cryptocurrency IRA option, no exotic metals, a strict refund policy, and some serious customer complaints involving pricing transparency, aggressive sales tactics, and alleged price gouging.

Overall, Priority Gold is a credible but imperfect option best suited to mid-to-high-net-worth investors.

What is Priority Gold? Are They a Legitimate and Reputable Gold Investment Company? Or are They a Scam?

Priority Gold is a legitimate and reputable precious metals dealer that helps American investors protect their wealth and diversify their retirement and investment portfolios with gold IRAs.

Priority Gold isn’t a scam. It’s a favorably rated company (National Coin & Bullion Association member with AAA rating on Business Consumer Alliance.) that offers competitive pricing, excellent customer service, and a streamlined purchasing process.

Priority Gold precious metal dealer company profile.

Name	Priority Gold
Website	https://prioritygold.com/
Date founded	2001
BBB score and rating	A+
Location and headquarters	5005 Lyndon B. Johnson Fwy. Suite 300 Dallas, TX 75244
Additional offices	9777 Wilshire Blvd. Suite 718 Beverly Hills, CA 90212
CEO	Mike Anderson
Precious metals	Gold, silver, platinum and palladium.
Industry and service focus	Gold coins, gold IRA, palladium coins, platinum coins, precious metals investing, rare coins, silver coins, silver IRA
Endorsements	Robert Kiyosaki, Harry Dent, Texas Rangers.

Does Priority Gold Have a BBB Profile? What’s Their BBB Score and Rating?

Yes, Priority Gold has a BBB (Better Business Bureau) profile and their rating is A+ based on 136+ customer reviews. Priority Gold was accredited by the BBB on 12/17/2023. BBB has registered Priority Gold under Gold Sellers, Precious Metal Dealers, Bullion Coin Dealers and Silver Sellers categories.

Note: BBB accredited Priority Gold in 2023. But this gold IRA company is 24+ years old, one of the oldest in the United States.

What are the Fees for Opening a Gold IRA With Priority Gold?

Priority Gold’s IRA-opening fees are $50 account setup fee (one time expense), $100/yr storage fee, $125/yr custodial fee and $35 wire fee when you initiate a wire transfer to fund a precious metals IRA or to purchase physical precious metals.

As courtesy to new customers Priority Gold will cover the administration fee for the first year of your account. This company will also pay for the first year of storage if you decide to invest $50,000 or more.

Priority Gold’s fees and pricing structure are flat, meaning they don’t change as the value of your IRA changes. You always pay the same regardless of your investment’s size.

Cost	Details
Set-up fee	$50
Annual storage fee	$100 for commingled storage. $150 for segregated storage.
Annual custodial service fee	$125
Wire fee	$35
Physical Gold Account Annual Fee	$0
Shipping Fee (Non-IRA Purchases)	Waived for non-IRA purchases

How to Open a Gold IRA With Priority Gold?

To open a gold IRA with Priority Gold you should follow the steps below.

First, call Priority Gold, speak to a department representative and provide account holder information. Second, pick the precious metal bullion you wish to acquire. Third, fund the new SDIRA (Self Directed Individual Retirement Account) through a direct cash deposit. Or do a rollover from an existing IRA ((401(k), 403(b), rollovers). Fourth, approve the transfer instructions for your new custodian and the purchase of eligible precious metals to be held in your new gold IRA. Fifth, have your metals sent to an IRS-approved depository.

What is the Minimum Investment Amount Needed When Opening a Gold IRA With Priority Gold?

$25,000 is the minimum investment amount needed when opening a gold IRA with Priority Gold.

$10,000 is the minimum investment amount needed when purchasing physical precious metals from Priority Gold.

Priority Gold’s minimum investment requirement for opening gold IRAs makes it semi-accessible to American investors. I say it’s partially accessible because $25,000 pales in comparison to $50,000 required by Augusta Precious Metals. But at the same time $25,000 is 5x larger than $5,000 needed to invest with Noble Gold Investments.

All three businesses are safe and legitimate gold investment companies, but not all are accessible to everyone. Augusta caters to high-end investors, while Noble Gold caters to everyone and Priority Gold falls in the middle.

Which Precious Metals Coins and Bars Does Priority Gold Sell?

Priority Gold sells gold, silver, platinum and palladium coins and bars and this company offers a wide range of products made from these noble metals.

Priority Gold Complaints, Customer Reviews and Testimonials

Priority Gold has accumulated hundreds of positive customer reviews and testimonials along with a handful of complaints on major consumer watchdog websites.

Consumer Watchdog Websites	Number of customer reviews	Score	Number of customer complaints in the past 12 months
BBB	136+	A+ (4.86/5)	None or very few complaints
Trustlink	44+	5/5	None or very few complaints
ConsumerAffairs	17+	4.9/5	None or very few complaints
Google My Business	/	/	No profile
Trustpilot	147+	4.8/5	None or very few complaints

What is Priority Gold’s TrustPilot Score? Are the Customer Reviews and Rating Positive or Negative?

Priority Gold’s TrustPilot score is 4.8/5 based on 147+ customer reviews (as of writing my Priority Gold review for 2026). Nearly all customer reviews are positive with only a handful of complaints and negative reviews and testimonials.

What is Priority Gold’s ConsumerAffairs Score? Are the Customer Reviews and Rating Positive or Negative?

Priority Gold’s ConsumerAffairs score is 4.9/5 based on 17+ customer reviews (as of writing my Priority Gold review for 2026). Nearly all customer reviews are positive with only a handful of complaints and negative reviews and testimonials.

What is Priority Gold’s TrustLink’s Score? Are the Customer Reviews and Rating Positive or Negative?

Priority Gold’s TrustLink score is 5/5 based on 44+ customer reviews (as of writing my Priority Gold review for 2026). Nearly all customer reviews are positive with only a handful of complaints and negative reviews and testimonials.

What is Priority Gold’s Google Business Profile Score? Are the Customer Reviews and Rating Positive or Negative?

Priority Gold doesn’t have their own Google Business Profile meaning it isn’t scored and rated.

Priority Gold Customer Reviews and Testimonials- A Snapshot

Priority Gold’s customer complaints are scattered across multiple consumer watchdog websites. Below is a snapshot of a customer sentiment towards this gold dealer company.

Here’s a Priority Gold customer who complains about many issues they’ve experienced when opening their gold IRA with Priority Gold.

I summarize these complaints below.

• Excessive, unwanted contact. Priority Gold’s sales rep called this client 3–4 times a week to chase wire transfer and give unsolicited daily metals prices.
• Illegal IRA setup. Helped customer set up a home storage ROTH Gold IRA, which is nowadays illegal.
• Missing promised materials. Never received the gold brochure that was supposedly included with the service.
• Hidden pricing & no choice. Priority Gold selected which coins to sell, concealed pricing, and locked customer into a non-refundable sale.
• Lied about product sourcing. Misrepresented who the metals were coming from and where.
• Broken promise to swap coins. Agreed to exchange unsatisfactory coins, then reversed that promise immediately after delivery.
• Predatory return offer. Only offered $65,000 back on a $75,000 purchase, claiming entitlement to their “profit”.
• Massive price gouging. Charged $20,000 above market rate; $75,000 paid for $55,000 worth of product that could only be resold for ~$45,000.
• Missing promotional silver. Never sent the $750 in free promotional silver the purchase qualified for and was promised.
• Manipulative sales tactics. Rep repeatedly used personal anecdotes (“I got this for my mom”) and celebrity endorsements (Robert Kiyosaki) as pressure tools.
• Misleading celebrity endorsement.  Claimed Robert Kiyosaki exclusively buys from them, while Robert appears to be a paid spokesperson on their website.
• Fake reviews suspected. Customer believes the company’s 5-star reviews and its own complaint responses are fabricated
• No meaningful customer service. Experienced no transparency, honesty, communication, or genuine desire for customer satisfaction
• Forced into arbitration. Company’s customer agreement blocks legal recourse, requiring arbitration instead of court action.
• Pattern of behavior. Other customer reviews suggest this is standard practice for Priority Gold, not an isolated incident

Here’s a Priority Gold customer who complains they bought an overpriced product and now they’re still at a lose despite gold doubling in value on the market.

Here’s someone who complains that Priority Gold has been incessantly calling for a prolonged time period.  They complained to FCC, BBB and Trustpilot about Priority Gold’s behavior.

Here’s a someone who considered becoming Priority Gold’s customer, but they gave up because of the lack of pricing transparency and because the price Priority Gold quoted for BU Peace or Morgan silver dollars was too high.

Here’s a Priority Gold customer who complains of buying overpriced precious metal bullion and losing 50%+ of their $140k investment.

What Are Priority Gold’s Customer Reviews on Reddit?

Priority Gold’s IRA’s customer reviews on Reddit are mixed. Some customers praise the company’s service and some say it was a waste of time and money for them.

It’s worth reading all of these customer reviews, just make sure you take everything you read on the internet with a grain of salt.

For example, here’s a Priority Gold customer who says they’ve had a near-perfect experience buying from Priority Gold.

And here’s someone on the same Reddit page that complains about Priority Gold and their high-margin, overpriced products.

6 Pros to Opening a Gold IRA With Priority Gold

Priority Gold offers a well-rounded precious metals investment experience.

First, it sells platinum and palladium products alongside gold and silver, enabling portfolio diversification within a single IRA.

Second, new customers receive the first year of IRA administration fees covered, with storage fees also waived for investments of $50,000 or more.

Third, qualified purchases come with up to $5,000 in free silver, though the minimum investment threshold must be confirmed directly with the company.

Fourth, the buyback program provides three flexible options. These are open market sale, immediate liquidation, and consignment, each catering to different timelines and return goals.

Fifth, customer support is accessible through multiple channels including phone, email, contact form, and social media.

Finally, Priority Gold maintains an education-focused website covering IRA setup, asset allocation, and live market data, making it a solid choice for both beginner and experienced precious metals investors.

Pro 1- Platinum and Palladium Products Available

Priority Gold sells platinum and palladium products. This is important because having a diversified precious metals portfolio is usually better than owning bullion made from a single metal. Diversification means higher chances of wealth protection and better inflation hedge during economic turbulence.

It’s also a lot less hassle to open a gold IRA and fill it with gold, silver, platinum and palladium at the same time compared to opening 2 gold IRAs with 2 different companies where one is for gold and silver and another for platinum and palladium.

Pro 2- Paid Fees for the First Year for Eligible Customers

Priority Gold covers the IRA administration cost for one year for all new customers. This company will also pay for the first year of storage if you invest $50,000 or more.

This is obviously a benefit because not paying is obviously better than paying, even if it’s just for one year.

Pro 3- Free Silver Bonus Available (for Qualified Purchases)

Priority Gold offers up to $5,000 free silver for qualified purchase. To qualify you need to open a gold IRA account with them and your investment need to be large enough. I can’t tell you exactly how much you need to invest because that’s something you’ll need to discuss with a Priority Gold sales agent.

According to Priority Gold:

“For new purchases of a qualified type and amount of precious metals, for an IRA or for physical delivery, Priority Gold Group will bonus up to $5,000 in precious metals to customers for free. The actual value of precious metals to be bonused by Priority Gold Group depends on the purchase amount. Not all purchases will be eligible for free metals; a minimum purchase amount applies. For IRAs, free precious metals will be added to the IRA account. For full details, limitations, and exclusions relating to this incentive program, please contact Priority Gold Group directly.“

Pro 4- Excellent Buyback Policy

Priority Gold has an excellent buyback policy. It offers 3 buyback methods for previous customers.

Method 1- open market sale. You sell directly to the public or through online auction platforms at a price you set. Takes the most time and effort but yields the highest return.

Method 2- immediate liquidation. Priority Gold buys your metal back at the current wholesale bid price, then sells it to a national wholesaler. It’s the fastest option and works best for bullion products. It’s also available for Investment Grade and Numismatic Coins, though those will fetch a lower price compared to the other two buyback methods.

Method 3- Consignment Sale. Priority Gold sells your product on your behalf at current market price, charging an 18% consignment fee. This option is only available for Investment Grade or Numismatic Coins (not bullion) that were originally purchased from Priority Gold and held for at least 60 months (5 years). Consignment sale is best suited for clients who aren’t in a rush and want to maximize their return.

Pro 5- Excellent Customer Support

Priority Gold have excellent customer support. You can contact them via email, via phone, via their website’s contact form or even via their X profile. Contacting them by phone is your fastest option, followed by writing to them via contact form and email.

You can get in touch with Priority Gold even if you’re not one of their customers. They’ll help you regardless of whether you bought gold or want to buy it from them.

Pro 6- Excellent Education-Focused Website

Priority Gold has a developed customer education infrastructure built to teach the potential customers how to invest in precious metals, allocate assets properly, protect their wealth and safeguard their financial future.

In their site’s menu you can see the “Precious Metals IRA” tab where you can learn how to setup a gold IRA and how to invest in physical precious metals.

On the right there’s also the “News and Charts” tab where you can see the current spot price of gold, platinum and palladium+ read all the current market news crucial to precious metal investing.

6 Cons and Complaints to Opening a Gold IRA With Priority Gold

Priority Gold has six notable cons.

First, the company has faced one labor lawsuit from a former employee, though no customer has ever filed a suit.

Second, it offers no Bitcoin IRA option, limiting cryptocurrency diversification for retirement portfolios.

Third, exotic noble metals like rhodium and osmium are unavailable, as is base metal bullion such as copper, restricting investors seeking broader metal variety.

Fourth, Priority Gold’s refund policy is strict. Refunds are only issued for counterfeit coins reported within 90 days of purchase, with no exceptions beyond that window.

Fifth, Priority Gold isn’t transparent with its pricing structure. You have to call them to get the details.

Sixth, Priority Gold doesn’t ship precious metals outside of the United States which means the company isn’t a good option for a non-US citizen.

These limitations are worth considering before committing to Priority Gold as your precious metals provider.

Con 1- One Previous Lawsuit Against the Company

Priority Gold have been sued, once. It’s a Labor and Employment lawsuit filed against this company by a former employee.

Getting sued is obviously not good, but from your perspective as a potential investor it’s better for a gold investment company to be sued by a former employee than by a former customer.

So far no customer has ever sued Priority Gold, which is a good sign.

Con 2- No Bitcoin IRA and Gold ETF’s Options Available

Priority Gold isn’t a Bitcoin IRA company. You won’t be able to add Bitcoin and other cryptocurrencies to your retirement portfolio if you decide to open a gold IRA account with them.

Cryptocurrencies are a major part of any alternative investment strategy and you can use alternative assets to supplement and further diversify your investment portfolio. But you won’t be able to do it with Priority Gold.

iTrustCapital is the crypto IRA company I recommend to investors interested in Bitcoin and other cryptocurrencies. iTrustCapital is reputable and legitimate, and they have nearly every type of crypto asset you can think off. They also sell gold and silver similar to Priority Gold.

Priority Gold doesn’t sell gold ETF’s which means you won’t be able to invest in paper gold with them. With Priority Gold you can only invest in physical gold, either through home ownership and possession or via a gold IRA.

Con 3- No Exotic Precious Metals Available

Priority Gold doesn’t sell more exotic noble metals like rhodium, osmium, ruthenium and iridium. It also doesn’t sell base metal bullion like for example JM Bullion does (JM Bullion sells copper bullets, bullion and rounds).

Con 4- Strict Refund Policy

Priority Gold has a strict refund policy. They don’t give out refunds at all except in cases you find counterfeit coins within the coins you bought.

In that case you’ll receive replacement coins or a refund for those fake coins, but only if you reported them to Priority Gold within the first 90 days of your purchase. There will be no refunds after 90 days even for counterfeit coins.

Con 5- Lack of Pricing Transparency

Priority Gold isn’t transparent with its pricing structure. Instead, they have a blurb on their site saying how you “might” need to pay setup, custodial, and maintenance fees. The word “might” is problematic because they’re the ones setting up gold IRAs, meaning they understand the process and know in advance which fees you’ll need to pay.

Con 6- No International Shipping

Priority Gold doesn’t ship precious metals outside of the United States. Meaning, foreigners can’t enjoy the services of this excellent precious metals IRA company.

Priority Gold vs Goldco vs Augusta Precious Metals vs Birch Gold Group- Which Precious Metal Dealer is the Best?

Goldco Precious Metals, Augusta Precious Metals and Birch Gold Group are the best gold IRA companies in the US and major competitors to Priority Gold. See how they compare right below.

Goldco is a leading private financial services company in the United States that specializes in wealth protection through precious metals investments. Founded in 2006 by Trevor Gerszt and headquartered in Calabasas, California, Goldco Precious Metals primarily helps individuals safeguard their retirement savings by diversifying portfolios with physical gold and silver. Meaning they facilitate rolling over existing retirement assets like traditional IRA, 401(k), 403(b), or TSP (Thrift Savings Plan) into tax-advantaged accounts backed by physical gold or silver bullion.

Augusta Precious Metals is a premier American physical asset dealer that specializes in long-term wealth preservation through gold and silver IRAs. Founded in 2012 and headquartered in Beverly Hills, California, the firm caters heavily to high-net-worth individuals and retirement savers seeking alternatives to paper-backed equities. Augusta Precious Metals simplifies the process of rolling over or transferring existing accounts (such as a 401(k), Traditional IRA, or Roth IRA) into tax-advantaged accounts holding physical gold and silver bullion.

Birch Gold Group is an established American precious metals dealer that specializes in helping individuals protect and diversify their wealth using physical assets. Founded in 2003 and headquartered in 309 Court Avenue, Suite 809 Des Moines, IA 50309 the company is recognized for guiding retirement savers through the process of moving conventional paper assets into tangible precious metals accounts. Unlike Augusta and Goldco that focus strictly on gold and silver, Birch Gold permits investors to add gold, silver, platinum, and palladium to their self-directed IRAs. Similar to Priority Gold, Birch Gold features an in-house IRA department that manages the tax-free transfer or rollover of traditional 401(k), 403(b), TSP, and standard IRA accounts into physical metal holdings.

Precious metals IRA company	Fees	Depositories	Custodians	Buyback policy + spread percentage.	Refund Policy	Precious Metals
Priority Gold	$225/yr	Strata Trust Company	Delaware Depository	Buyback policy exists. Spread percentage undisclosed.	90 days	Gold, silver, platinum and palladium
Augusta Precious Metals	$200/yr	Delaware Depositary and IDS of Texas	Equity Trust	Buyback policy exists. Spread percentage undisclosed.	7 days	Gold and silver
Goldco Precious Metals	$275/yr	Delaware Depository. Brink’s Global Services. Texas Depository.	Equity Trust Company. STRATA Trust Company. GoldStar Trust Company.	Buyback policy exists. Spread percentage undisclosed.	No refund policy	Gold and silver
Birch Gold Group	$200/yr	Delaware Depository and Brink’s Global Services	Equity Trust Company and GoldStar Trust	Buyback policy exists. Spread percentage undisclosed.	No refund policy	Gold, silver, platinum and palladium

Priority Gold Review 2026: Legit or Scam? BBB and Reddit Ratings, Fees, Customer Reviews and Complaints Explained! (Conclusion)

Priority Gold is a legitimate precious metals dealer with over 24 years in business, an A+ BBB rating, and strong scores on Trustpilot (4.8/5) and TrustLink (5/5). The company helps American investors open gold IRAs and purchase physical gold, silver, platinum, and palladium.

Fees include a $50 setup fee, $100 annual storage, and $125 annual custodian fee, with first-year costs covered for new customers. The minimum IRA investment is $25,000. Some of the key advantages include multi-metal diversification, a flexible buyback program, and free silver bonuses. Some of the key drawbacks include no cryptocurrency option, a strict refund policy, and complaints involving pricing transparency and aggressive sales tactics.

My Priority Gold review for 2026 is over!

References:

• Priority Gold BBB profile- https://www.bbb.org/us/tx/dallas/profile/gold-sellers/priority-gold-0875-91341828
• Priority Gold disclaimer- https://prioritygold.com/disclaimer/
• Priority Gold buyback policy- https://prioritygold.com/buy-back-policy/
• Priority Gold Trustpilot profile- https://www.trustpilot.com/review/www.prioritygold.com
• Priority Gold Trustlink profile- https://www.trustlink.org/Reviews/Priority-Gold-207172063
• Tricia G.’s review of Priority Gold- https://www.trustlink.org/Review/Priority-Gold-290445
• What Clients Are Saying About Priority Gold- https://prioritygold.com/reviews/
• Can I trust Priority Gold reviews for IRA help?- https://www.reddit.com/r/redditAnswers/comments/1mofdpb/can_i_trust_priority_gold_reviews_for_ira_help/