Beginners Guide To FTC- Everything You Need To Know!

Disclosure (full version here): Some of the links you’ll encounter are affiliate links. If you click and buy something, I may get a commission. Thank you! 

In this beginners guide to FTC you’ll learn what FTC as an acronym stands for, and what you as a blogger and affiliate marketer need to do to be compliant with their guidelines at all times.

Without further ado, let’s get started!

FTC disclosure- beginner guide for bloggers +example
FTC disclosures- be compliant and you’ll have nothing to worry about!

Disclosure Some of the links on this page are affiliate links. This means that, at no additional cost to you, I get compensated when you click on my link and buy a product.

Thank you for your support, you’re awesome! 

Unforeseen Scenario That’s Best Avoided…


Imagine it:

You’re finally making money from your blog. Your affiliate links are working their magic and day after day you earn money while you sleep.

You feel happy, elated and feel like you could fly on a cloud with happiness to sustain you mid-air.

But then, one day, just as everything is going perfectly, you receive a cease-and-desist email from FTC where they warn you that you’ve been advertising products without letting the people know about it.

So you were basically misleading your audience.

CRASH!

Your hopes, dreams desires; ENDED!

Well not quite, it’s possible to bounce right back after such an email, but it’s best never to end up in such a situation

Agree?

Let’s make sue you’re prepared.

4 Tips for Making Your Site FTC Compliant


Before we start, FTC stands for Federal Trade Commission, and they are a US government agency whose job is to:

prevent unfair, deceptive and  anti-competitive business practices through education, advocacy and law enforcement, without straining legitimate businesses too much.

Note: I ripped this from there about page 😎

Here are the tips below.

#1- Your Disclosure Must Be Frequent

Your disclosure must appear on any page on your site where you promote any product or service.

This include regular X vs Y posts  reviews and any-and-all articles where you have even a single affiliate link somewhere on the page (this includes navigation, sidebar and footer)

FTC disclosure frequent requirement

#2- Your Disclosure Must Be Clear

You must make it unavoidable and crystal clear to the users reading your page that your review is biased because you’re an affiliate for the product

You need to make them aware that you will receive a compensation in case they purchase a product through your affiliate link.

FTC disclosure- clear requirement

#3- Disclosure Must Be Conspicuous

This means it need to be unavoidable and easily distinguishable. It preferably should start with the words “Disclosure” or “Paid Advertising” or something similar.

Your disclosure must not be tucked away in the footer so that people need to scroll down to see it.

Instead it must be visible at all times.

Also, your disclosure needs to be clearly visible, so for example, writing in much smaller font than your regular blog font is considered to be deceptive.

FTC disclosure- conspicuous requirement

#4- Your Disclosure Must Require No Action

Your affiliate disclosure should not be hidden behind a link so that the person has to first  click the link and visit another page in order to read it.

FTC disclosure- require no action requirement

FTC Disclosure- An Example From My Blog


Here’s my Fusebox Smart Podcast Player review.

That’s my money article full with affiliate links.

And of course I have an FTC Disclosure that is:

  • Clear and concise;
  • Very prominent and not hidden at all;
  • Very direct and explanatory;
  • Close to my affiliate links.

This affiliate disclosure does a very good job of protecting my ass from anything I don’t want to happen.

FTC Disclosure example

Concluding This Beginners Guide to FTC Disclosure For Bloggers…


If you’re a blogger or affiliate marketer, then you need to have an FTC disclosure on your site. And now after you’ve read my guide and hopefully learned something there’s just one more thing left to say…

WARNING– Listen, I’m not a lawyer and this beginner guide is here just to acquaint you with the topic. Don’t take as gospel anything I said here.

Instead visit the FTC official guidelines and learn of their requirements there

Thank you for reading!

You’re awesome 😀