Frequent- This means it must be visible on every page on your site that has even a single affiliate link.
Clear- This means that even a barely literate person who knows next to nothing can read it and still understand that you profit from some paid links in your post. Use simple English, be direct, blunt even, and avoid jargon that only marketing experts understand.
Conspicuous- This means your disclosure must be clearly visible on the page and not hidden in any way. Use a different font if you have to, but your disclaimer needs to stand out.
Pro tip- Create a separate disclaimer page and put it in the footer. Then link from your FTC disclosure at the top of the page to your dedicated disclosure page.
Here’s how I do it on my site:
How To Write an Amazon Affiliate Disclosure?+ 3 Reasons Why You Need To Have It
The rules you need to follow for FTC disclosure also apply to Amazon disclosure.
Meaning it needs to be present and highly visible on every page where you have Amazon affiliate links.
I suggest you copy their official disclaimer which you can them modify a bit to represent your site.
“[Insert your website name] is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to [insert the applicable site name (amazon.com or whatever)].”
Pro tip- I also suggest you create a dedicate disclosure page where you can in detail explain your affiliation with Amazon.
Here’s how Pat Flynn does it.
If you read you’ll notice how he explains in detail what affiliate marketing is and how he earns from it. He also mentions that he uses Amazon affiliate links in conjunction with paid links from other networks
Give it a read, you can learn a lot and ultimately write a better Amazon disclaimer for your website.
3 Quick Reasons Why You Need To Have Amazon Affiliate Disclaimer On Your Blog’s Pages
#1- You’re Required To Have It
Amazon demand that you as their affiliate disclose your affiliation to visitors and potential buyers.
It’s because your action reflect on their brand and they want you to be transparent so as to upkeep Amazon’s reputation.
If you choose to ignore this and you go through Amazon site audit, you will get booted of their program.
#2- You Build Trust With Your Audience
There’s this fear among affiliate marketers that by telling people you placed a few affiliate links on a page that some of them will immediately leave because they don’t want to click on paid links.
That’s the wrong way to think abut it and often it’s totally opposite to what really happens.
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