Now, most newbies to email marketing start with MailChimp first, go with them for a while, and then move to some other email service, for example ConvertKit for their ease of use (related– ConvertKit pricing and cost explained) or Sales.Rocks for email automation + lead generation services altogether.
They do this because of Mailchimp’s severe lack of features.
However, what most newbies don’t realize is that MailChimp lets you use every automation feature on the forever free account too.
So, you CAN set up an autoresponder with free account and the only things that are limited are the number of subscribers you can have (2000), the number of emails you can send in a day (2000) and a total number of emails you can send per month (12 000).
MailChimp Forever Free account is excellent value for those starting out with email marketing.
How To Setup Free MailChimp Autoresponder (Step-by-Step Guide)
Step 1- Sign Up For A Free MailChimp Account
The first thing you need to do is to create a MailChimp account.
Enter in your email and remember to pick a really strong password because you are going to store your subscriber’s emails in this account.
Step 2- Click On Start A Campaign Button And Select Email
Click on the “Create” button right beneath the MailChimp logo.
Once a new window popups choose “Email”.
Step 3 – Select “Automated” From The Popup Menu
Now you have a choice of types of email campaigns.
Step 4 – Select The Welcome Message Option
On the same page click on “Welcome New Subscribers”.
This welcome email will be completely automated so that whenever a new subscriber joins your list, they get your e-book or some other type of lead magnet delivered in their inbox.
Next, name your welcome email campaign.
This name will help you differentiate between multiple emails and it’s up to you how you want to call this particular email sequence. Just pick something that’ll immediately jog your memory when you see it (for example, “Welcome Aboard”).
Step 5 – Design Your Campaign And Welcome Email
Now it’s time to design your email and include your lead magnet in it.
Prep your email campaign and ensure it looks great by using complementary colors and pretty imagery.
Also, (crucial stuff) make sure to personalize your emails as much as possible. Start with a great first impression, continue building a strong relationship with them so that in the third and final stage you can market to them and earn money.
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