you’ve put in a tonne of time creating useful and killer content; you’ve invested decent money into promoting your superb post. And you got visitors, you did!
Not just one, or two, but a whole slew of them. You were happy, and eager to see the results of your hard work; but then you saw that all of them leave after having perused your page and none of them clicked on any link, let alone those that earn you money.
Yeah! I know that feeling very well.
I know it because I’ve been there, once. Now I’m at place where people race to click on my affiliate links and below you’ll find 8 reasons why.
Table of Contents
Here are 8 Simple Ways to Boost Your Affiliate Link CTR
#1- Put Your Affiliate Link At The Top Of The Page
It is important that you have your link at the top of the page. When I say “top of the page” I mean above the fold area. Your visitors should be able to immediately see it no matter the device they’re on and before scrolling down.
Links above the fold helps you in two ways:
First, you will get more clicks from drop-off visitors. These are the people that detest long articles and will absolutely not scroll down to read more. But they will click on your links if you give them the chance.
I promote Wealthy Affiliate (review) as a best place for beginners to master affiliate marketing. And at the start of my review, in the first sentence even, there is an isolated affiliate link. It’s there because studies show that people are more trigger happy at the start of the page and I definitely want that link clicked.
The second reason are large SEO benefits. However, this only applies to internal links.
When folks click on your internal links to visit other parts of your site, it boosts user dwell time which is a crucial UX signal for Google. Basically put, Google hates showing bad sites to its users and if you can “prove” to Google that you site is worthy and that folks enjoy it, then that will give you a nice SERP boost for all keywords.
It’s a subtle effect for sure, but it works and is free, so why not do it?
And “I’m lazy” excuse won’t cut it with me.
#2- Isolate Your Affiliate Links
Affiliate links work best when they don’t have to compete for attention with other links. So whenever possible isolate your important links to get maximum CTR on them.
If you intend to use only one tip in this post, then this should be it.
Whenever you can make the anchor text longer. Longer anchor texts are highly visible because they contrast with the rest of the page. But they also help with your CTR because longer affiliate links are descriptive by nature and will always trump their one-word-generic-anchor siblings.
#4- Write You Anchors With SEO and Readers in Mind
It is important to note that while making a longer anchor text, you’ shouldn’t make it longer for the sake of it being long. It should also be contextual.
Make sure to include your keywords and make it descriptive.Just look at these two examples;
Example 1: There are many affiliate marketing scams out there, and as a newbie, it is important for you to know how to avoid affiliate marketing scams.
As you can see, it’s the same text, same link, but different anchor text. The first one’s anchor is just a noun “affiliate marketing scams” The second example’s anchor also includes the verbs “know” and “avoid”.
The second anchor is superior because it gives you more clarity about what to expect when you click on the link.
#5- For Special Links, Create Button To Really Draw The Eye In
Creating a button to host your affiliate link is a great way to catapult your CTR for that link. To make the most out of buttons however, you need to make sure they pop out of the page and are unavoidable.
If you don’t know how to create a button in WordPress, don’t fret. I have an easy-to-follow, step-by-step guide that can teach you.
Note: For the best results, you will need to have power words in the text around the button. Power words are words copywriters use to trigger emotional and psychological responses in their audience.
By using them, you are able to elicit emotional and psychological responses such as:
and even safety.
For example, words like agony, meltdown and nightmare would bring out fear in a person; while words like reliable, risk-free, and proven would draw out a safety response.
Final tip-Buttons are always going to have the highest CTR But, you should NEVER use that as an excuse to have buttons all over the place. Choose that one special link you want clicked the most; dress it up in beautiful button, and surround it with a vanguard of power words.
And then just watch it soar 😀
#6- Write Micro-Copy Around Your Affiliate Links
What is micro-copy exactly?
Micro-copy is short additional copy placed strategically before and after the link. It’s purpose is to explain where the link leads, and to remove any click fear the person has. It’s a great little tool for boosting CTR because you only have so much room in your already descriptive link anchor.
Also, while you can still use micro-copy for text links, it makes sense even more to use it on your affiliate buttons.
Take a look at the example below.
You can see orange “buy now” button ,which by the way really stands out compared to that yellow one above it, and you can see micro-copy above and below the buttons. They’re basically telling me I can get it as fast as possible, and Amazon, the worlds biggest and most trusted brand guarantees my shipping.
Top affiliate companies in the world spend humongous amounts of time and money in designing and testing banners. By the time they are on the platform and available to you, they’re at the highest conversion rate they can be.
But that doesn’t mean you can use them anyway you want and still get the CTR you hope for.
Placing ad banners in regular intervals in your content will make your content predictable and conversion rates will take a deep dive. Instead, you want to be sporadic in using banners so as to ignite curiosity and this inspire more clicks.
In other words: Banner are old and stale news, but when used sporadically they’re a novelty just begging to be explored with a click
#8- Use Content Tables to Draw People in
By using tables of content at the beginning of your post’s and pages, you shoot two birds with one stone.
First, TOC’s improve user experience. Recent studies have shown that human attention span is plummeting day by day. That means most of your readers are in a rush to find a solution for their problems in your content. And content table neatly perched at the top of your page will help them get to the right place fast and also present to them the relevant links they need.
Additionally, better UX easily translates to better SEO for you site.
Remember Google follows the people and if they love your site, so will Google.
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