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Jump here: SEMrush Pricing 2023 Overview| SEMrush Pro 2023 cost| SEMrush Guru 2023 cost| SEMrush Business 2023 cost|SEMrush Custom plan 2023 cost| SEMrush Add-ons Pricing| SEMrush API Pricing| SEMrush pricing FAQ|SEMrush Pricing and Cost 2023 (Conclusion)
SEMrush is an all-in-one SEO and SEM software that can transform your business if you decide to buy and use it.
Sounds good, but there’s a catch. The tool is pretty expensive and though worth the price, it’s possible you don’t really need it, especially if you’re just starting out.
Read my SEMrush pricing guide for 2023 to learn what each SEMrush plan costs, who should buy and use SEMrush, and who should avoid this SEO/marketing platform.
Let’s get started!
Table of Contents
SEMrush Pricing 2023 Overview
Pro and Guru plans offer a 14-day free trial where you can test SEMrush to the fullest without paying. You can also get a lifetime SEMrush deal by buying a yearly plan. What do I mean? If you buy yearly instead of monthly SEMrush will give you a 17% discount on any plan you picked. And you will be grandfathered at that price which means if you renew your subscription next year, you’ll get another 17% discount. Go to the SEMrush pricing page now! (Free trials available for Pro and Guru plans). Now let’s examine each SEMrush plan in detail, + their pricing and potential discounts you can have. SEMrush Pro Pricing in 2023: The SEMrush Pro is the starter plan that is best suited for individuals and small businesses. Here are the features offered in the pro plan: You can use SEMrush Pro to analyze the authority of the website of your main search engine competitor based on several factors such as age, backlinks, EAT, and more. Keywords research is the process of finding the keywords to target. Most keyword research tools have various features for identifying high and low-competition keywords. SEMrush has the largest keyword index in the world and SEMrush Pro gives you full access to that data. SEMrush Pro Plan has a backlink checker that lets you check the backlink profile of your site or your competitors. This is an indispensable SEMrush feature just as link building is an indispensable part of any quality SEO (search engine optimization) strategy. Note: SEMrush competes head-to-head with Ahrefs as the number #1 backlink checker in the industry. Site Audit is easily one of the best features of SEMrush Pro. It’s an analysis tool that crawls your site with SEMrush bot, spots weak areas in your SEO, and delivers reports on all the SEO improvements you can make immediately. SEMrush Site Audit tool is your way to save money as you won’t need to buy other auditing tools like Oncrawl, SEO Powersuite, Ahrefs… SEMrush Pro plan provides five scheduled reports each month. These are available in downloadable PDF format. Before we dig deeper into some of the important elements of the SEMrush Pro, it’s essential to clarify that the SEMrush Pro plan does have some limitations that impact how you access the data or how often you could use a certain feature – so is the case with other SEMrush plans. Here are some of the important points to keep an eye on: Are you curious whether or not the SEMrush Pro plan is a good fit for you? The SEMrush Pro plan is best suited for users who: Does it sound like something you should try? Start your SEMRush Pro free trial today! SEMrush Guru Pricing in 2023: SEMrush Guru plan is made for agencies and mid-sized businesses. The “Guru” plan has every ” SEMrushPro” plan feature. Plus, it has a bunch of additional features that make this plan stand out. While SEMrush Pro plan gives you a handful of keyword ideas, the Guru plan goes deeper into the process and assists you in finding untapped topic areas to cover. Find out what makes the Guru plan better than the Pro plan: Here are a few important elements of the SEMrush Guru plan: Planning on developing and implementing a solid content strategy for your brand or a client? SEMrush Guru could surely come in handy if you’re: If the above-mentioned scenarios seem relevant, then SEMrush Guru could be the ideal plan for you. Click here to try the SEMrush Guru for free! Free trial for SEMrush Guru plan is available. SEMrush Business Pricing in 2023: The Pro and Guru plans are suitable for small and mid-sized businesses. However, if you’re working on a large scale, then SEMrush Business plan is the way go to. SEMRush Business is best suited for agencies that manage SEO and digital marketing campaigns for dozens of clients on a daily basis. SEMrush Business plan lets you manage up to 40 projects at once. As far as the pricing goes, the business plan costs way more than the first two plans. It’s probably because the business plan comes with several additional state-of-the-art features that are inevitable when you’re running an SEO agency or managing more than a handful of SEO clients. The SEMrush Business plan comes with all the Guru plan features. Plus, here are some of the additional features that make this plan stand out: Before you instantly sign up for the SEMrush Business plan, hold your horses and go through the checklist mentioned below. The business plan is suitable for users who: Does it sound like something you need? Click here to try out the SEMrush Business plan! Unfortunately, SEMrush free trial is not available for this tier. What is the price of the SEMrush Custom plan exactly? I can’t tell you how much SEMrush Custom costs. You’ll need to contact SEMrush support and range it with them. With SEMrush Custom you’ll be able to change usage quotas for various SEMrush features and even remove the unneeded features from the SEMrush tool set. All of this affects how much SEMrush Custom plan will cost you. So, go to the SEMrush pricing page and click on the “contact us for a custom plan” button in the middle of the page. Then fill in the detail and explain to a SEMrush employee what kind of SEMrush Custom plan you need. Besides the main features available in the SEMrush plans, there are four paid add-ons for SEMrush users to purchase on demand. SEMrush Trends is an add-on feature that allows users to analyze the competitor’s SEO performance. It costs $200 per user per month, and gives users access to a couple of new tools: These local SEO add-ons help you achieve: This is the add-on that contributes to boosting your revenue by developing workflows. White label SEO services can white label all the SEO reports and data to showcase to the clients with your agency’s branding. An SEO agency can white label all the SEO reports and data to showcase to the clients with your agency’s branding. Furthermore, you can generate downloadable PDF reports without any SEMrush branding – these PDF reports are customizable for adding your agency branding. SEMrush Agency Growth Kit add-on costs an additional $200 per month no matter what plan you’re on. The cost for the ImpactHero add-on is $200 per month, but the exact price depends on the number of campaigns the user buys. BuzzGuru Influencer Analytics is an influencer marketing discovery app provided by SEMrush that gives brands and agencies valuable insights and analytics on influencer’s performance and competitor’s campaigns on TikTok, Twitch, YouTube, and Instagram. BuzzGuru Influencer Analytics subscription costs $169 per month. You can then add Competitor Analysis for $129 per month, and Campaign Management for $69 per month. To gain access to reports on certain Instagram influencers, you’ll need to use tokens. Purchasing the Basic plan will give you 50 tokens, whereas upgrading to the Competitor Analysis will bring you 20 tokens more (you’ll have 70 tokens in total). You can also purchase additional tokens for your needs. You won’t have to spend tokens twice to access the report that is already available to you These reports will be saved for you right within the BuzzGuru dashboard. If you need and want more tokes, you can purchase them within the BuzzGuru dashboard: Overall, BuzzGuru is not part of the standard SEMrush features you get with SEMrush Pro or SEMrush Guru. Instead, it’s a standalone app that’s best suited for marketers who’re about to launch an advertising campaign and looking to find the right influencers to help them spread the message. With BuzzGuru you can easily find influencers with large fan bases and even more important with fan bases that could resonate with your offer. Finally, BuzzGuru gives you insights into how engaged the fan base with the influencer really is so you can avoid marketing duds. AdClarity is a competitive intelligence app that collects, analyzes, and aggregates real-time display, video, and social ad occurrences across 650 thousand publishers from 51 markets around the world. Some of the notable markets include Europe, Latin America, the United States, Asia-Pacific and the Middle East. By using AdClarity you can: AdClarity is a standalone app that doesn’t come with any of the regular SEMrush plans. Here’s what it costs: First, AdClarity – has 2 in-app package options: AdClarity Display and AdClarity Social & Video. Second, the cost for AdClarity Display in-app is $169/mo. the cost for AdClarity Social & Video in-app is $180/mo. The cost of All Advertising Channels (AdClarity Display + AdClarity Social & Video) is $349 per month. I recommend AdClarity if you intend to start an advertising campaign and want to increase your chances of success. You can find AdClarity inside the SEMrush app center. One of the important aspects of using the SEMrush tool is user management. User management means how a tool or website or app manages the platform accessibility for the users. Unlike other SEO platforms, each SEMrush subscription plan comes with a single user account. This means if you buy a SEMrush subscription, you use it by yourself or you give it to someone. But you can’t use it and give it to someone at the same time. If you have a team, you’ll need to buy additional user seats for your team members, and that is not cheap. Here are the fees associated with adding additional users to your SEMrush subscription. No doubt, SEMrush is worth the money with the bonanza of tools they offer. No matter which plan you pick, every SEMrush subscription has something to offer that makes it worth the cost. However, from the pricing standpoint, it works out best if you’re a one-man army. Otherwise, it gets expensive fast. Major SEMrush competitors such as Ahrefs and Moz have a slight edge over SEMrush as they offer multiple users accessibility as you upgrade your account or go up the pricing ladder. SEMrush pricing plans are the same in the UK as they are in the rest of the world. SEMrush pricing plans are the same in India as they are in the rest of the world. Learn more about SEMrush pricing here. Non profit organizations do get a special discount on SEMrush. Read my SEMrush for nonprofits guide to learn all about it. New business startups don’t get a special discount on SEMrush. If you want to get a discount on SEMrush, you can go for one of their yearly pricing, or you can take advantage of the SEMrush free trial you can get here. There is a SEMrush free trial exists for SEMrush Pro and Guru plans. Read my SEMrush free trial guide to learn all about it. Upon activation, you have 14 days to test the SEMrush premium plan for free. Read my SEMrush coupon code guide to learn how to get a discount on SEMrush. Read my SEMrush lifetime deal guide to learn how to get a discount on SEMrush. SEMrush does offer a forever free account. Click the link you just saw to learn what you can do with a free SEMrush account. SEMrush tool-set is only expensive if you need SEMrush to do just one thing, for example, keyword research or competitive analysis. However, when you consider all the tools SEMrush offers, and many more that are coming, you realize that SEMrish is not expensive at all. In fact, it might even be underpriced. SEMrush doesn’t have a credit-based system. Instead, they have usage quotas for various tools based on the plan you picked. Learn more about SEMrush pricing here. Ah, you need SEMrush just for a few months, and not for a whole year? Here’s a breakdown of how much each SEMrush plan costs per month. Don’t forget that SEMrush yearly pricing allows you to get a 17% discount. Applicable to annual plans for Pro, Guru, and Business. SEMrush doesn’t offer a quarterly plan. You can only buy monthly and yearly SEMrush plans. SEMrush doesn’t offer a 6-month plan. You can only buy monthly and yearly SEMrush subscriptions. SEMrush is more affordable than Ahrefs. First, they offer a free trial of both their monthly and annual plans and one that is truly free, while Ahrefs used to offer a 7-day, $7 paid free trial. But now that offer is discontinued. So SEMrush wins there. Now, let’s quickly compare SEMrush and Ahrefs pricing. Ahrefs’s cheapest plan is more affordable than SEMrush’s cheapest plan. However, it also comes with significantly fewer features. Overall, SEMrush is a better choice than Ahrefs as they offer more features at nearly the same price. And the quality of data is of the same quality or even higher. SEMrush wins! Read my SEMrush vs Ahrefs guide next! You can pay for a SEMrush premium plan with: Basically, most major credit cards will work when paying for SEMrush. If you’re from Europe you can’t use PayPal to pay for your SEMrush account. Finally, you can pay with a check but only for annual SEMrush subscriptions and only if you live in the US. SEMrush API is only available when you purchase SEMrush Business plan ($449.95/mo, or $374.95.mo paid in one yearly installment). However, API units are not included in your plan, so you have to purchase those units separately at a rate of $1 for 20 000 credits. So, if you wanted to have 1 000 000 API units cost, that’d cost you $50 on top of your SEMrush Business subscription fee. Note: there are no daily limits for API usage and how much you can spend. SEMrush pricing model does change during Black Friday and Cyber Monday. Because the Black Friday deal changes every year, I can’t tell you here how much money you can save by waiting to buy a SEMrush subscription on Black Friday/Cyber Monday. Instead, please read my SEMrush Black Friday deals page next! You can’t buy a SEMrush monthly or annual plan with Bitcoin or any other cryptocurrency. This includes: You don’t need to purchase SEMush add-ons with your SEMrush subscription. According to SEMrush’s pricing strategy, every plan is designed to offer a lot of value on its own, and add-ons are just bonuses that can enhance your marketing in a targeted way. You can’t use SEMrush premium cookies to avoid paying for SEMrush. SEMrush premium user cookies are not a way to get and use a premium SEMrush plan. SEMrush listing management is not free. Instead, it’s a paid add-on that you can purchase with any premium SEMrush subscription. Listing management pricing is: SEMrush for students is not free. The pricing is the same as for anyone else. However, last year SEMrush had a special program for students where they gave premium subscriptions to their toolset for free to US college students. They did this to help those students get a head start with their marketing careers and use the most advanced SEO toolset on the market. Check out their official post over on Reddit. I warn you however that this was a pilot project that lasted for 3 months only and is no longer active. I know because when I click on the link they provided on their announcement page it takes me to the SEMrush homepage with regular pricing for all plans. In this guide to best SEMrush alternatives, I covered these free and paid SEMrush competitors. Learn below how they compare in regard to pricing. As you can see, most SEO tools that compete with SEMrush offer comparable pricing, and some are significantly cheaper. However, the cheaper tools are typically those that only offer select features, and are not the full-suite SEO and SEM platform that SEMush is. For example, Yoast SEO only offers on-page optimization of your WordPress site. SpyFu lets you spy on your competitors and only in the US and UK markets, Long Tail Pro is good for snipping long tail keywords and only for that… SEMrush does all of that plus 50 other things too. My thorough SEMrush pricing guide for 2023 is over. So, look: SEMrush is the best SEO software on the market. With its 55+ different tools, you can do the entirety of your site’s marketing inside one dashboard. Yes, SEMrush is expensive but if you’re a pro webmaster looking to scale your traffic and looking to make a lot of money online, you need to get it. Using SEMrush premium will pay off for you very quickly, and your income will only grow from there. However, you shouldn’t buy SEMrush if you’re just an amateur blogger who’s blogging for fun and not particularly interested in making money with your blog. In that case, purchasing any SEMrush plan is a definitive overkill, and SEMrush free account is more than enough. Let me know if you have questions in the comment section below. Visit the SEMrush pricing page now! Or read my SEMrush review next! Nikola Roza is an affiliate marketer and blogger behind Nikola Roza- SEO for the Poor and Determined. He writes for bloggers who don't have huge marketing budgets and who still want to carve out a niche online and a better life for themselves. He's also passionate about precious metals IRAs and how to invest in gold and silver for a safer financial future. Learn about Nikola here, or read his blog posts and guides here.
SEMrush Plan Monthly Price Yearly Price Free Trial Discount
Pro $119.95/mo $99.95/mo Yes 17% discount on yearly pricing
Guru $229.95/mo $191.62/mo Yes 17% discount on yearly pricing
Business $449.95/mo $374.95/mo No perhaps, upon agreement with SEMrush
Custom Price determined upon agreement with SEMrush Price determined upon agreement with SEMrush Free trial availability determined upon agreement with SEMrush Discount availability determined upon agreement with SEMrush
SEMrush Pro Pricing 2023
#1- Competition Analysis
#2- Keyword Research
#3- Backlink Checker
#4- Site Auditing
#5- Scheduled Reporting
SEMrush Pro: Key Elements
Is SEMrush Pro Right for You?
SEMrush Guru Pricing 2023
SEMrush Guru – Key Elements
Is SEMrush Guru Right for You?
SEMrush Business Pricing 2023
SEMrush Business – Key Elements
Is SEMrush Business Right for You?
SEMrush Custom Plan Pricing 2023
SEMrush Business Pricing 2023 Explained! #semrush #digitalmarketing #seo Click To Tweet
SEMrush Add-ons Pricing and Cost
#1- SEMrush Trends add-on
#2- Local SEO add-ons
SEMrush offers two local SEO add-ons. The first one is the Basic Location add-on which costs $20 per month and the second is the Premium Location add-on, which costs $40 per month.
#3- Agency Growth Kit add-on
#4- ImpactHero add-on
SEMrush Impact Hero is an AI tool that assists the user in optimizing the content based on the buyer journey stages, finds the most impactful copy, and educates users on boosting their performance through useful tips.#5- BuzzGuru Influencer Analytics
#6- AdClarity
User Management in SEMrush
SEMrush Pricing and Cost FAQ- Your Questions Answered!
#1- What Does SEMrush Cost in the UK?
#2- What Does SEMrush Cost in India?
#3- Do Non profits Organizations Get a Special Discount on SEMrush?
#4- Do New Business Startups Get a Special Discount on SEMrush?
#5- Is There a SEMrush Free Trial?
#6- Is There a SEMrush Coupon Code I Can Use to Get SEMrush Cheaper?
#7- Is There a SEMrush Lifetime Deal I Can Use to Get SEMrush Cheaper?
#8- Is There a Free Version of SEMrush?
#9- Why is SEMrush so Expensive?
#10- What do SEMrush Credits Cost?
#11- How much is SEMrush’s Monthly Subscription?
#12- Does SEMrush Offer a Quarterly Plan?
#13- Does SEMrush Offer a 6-Month Plan??
#14- SEMrush vs Ahrefs Pricing: Which SEO Tool is More Affordable?
SEMrush Pricing in 2023
SEMrush Plan Monthly Price Yearly Price
Pro $119.95/mo $99.95/mo
Guru $229.95/mo $191.62/mo
Business $449.95/mo $374.95/mo
Custom Price determined upon agreement with SEMrush Price determined upon agreement with SEMrush
Ahrefs Pricing in 2023
Ahrefs Plan Monthly Pricing Yearly Pricing
Lite $99/mo $83/mo
($990 per annum)
Standard $199/mo
$166/mo
($1990 per annum)
Advanced $399/mo $333/mo
($3990 per annum)
Enterprise $999/mo $833/mo
($9990 per annum)#15- In What Ways Can I Pay for a SEMrush Premium Plan?
#16- What Does SEMrush API Cost?
#17- Does SEMrush Pricing Model Change During Black Friday and Cyber Monday?
#18- Can I Buy a SEMrush Monthly or Annual Plan With Bitcoin or Other Cryptocurrency?
#19- Do I Need to Purchase SEMrush Add-ons With My SEMrush Subscription?
#20- Can I use SEMRush Premium Cookies to Avoid Paying for SEMrush?
#21- What is the Pricing for SEMrush Listing Management? Is it Free?
Listing Type Number of listings Price
Basic 1 $20
Premium 1 $40
#22- What is the SEMrush Price for Students? Is it Free?
#23- How Do SEMrush Prices Compare With Other SEO Tools and Software?
SEO Tool Cheapest Plan Most Expensive Plan
SEMrush $119/mo $449.95/mo
Moz $99/mo $599/mo
Ahrefs $99/mo $999/mo
Majestic SEO $49.99/mo $399.99/mo
Serpstat $55/mo $399/mo
Ubersuggest $29/mo $99/mo
Mangools $29.90/mo 89.90/mo
Long Tail Pro $59/99/mo $2699.99/mo
BuzzSumo $119/mo $999/mo
Google Search Console Free Free
SE Ranking $39.20/mo $191.20/mo
Google Analytics Free Free
Answer the Public $9/mo $199/mo
Screaming Frog $259/mo $259/mo
Yoast SEO 99 EUR yearly 99 EUR yearly
Spyfu / /
HubSpot $800/mo $3600/mo
Raven Tools $39 $399/mo
BrightEdge Pricing not publicly available Pricing not publicly available
Similarweb Pricing not publicly available Pricing not publicly available
Surfer SEO $19/mo $249/mo
SEMrush Pricing and Cost 2023 (Conclusion)
Nikola Roza
