Sounds good, but there’s a catch. The tool is pretty expensive and though worth the price, it’s possible you don’t really need it, especially if you’re just starting out.
Read my SEMrush pricing guide for 2023 to learn what each SEMrush plan costs, who should buy and use SEMrush, and who should avoid this SEO/marketing platform.
Let’s get started!
Table of Contents
SEMrush Pricing 2023 Overview
SEMrush offers four paid plans:
Pro – $119.95 per month;
Guru – $229.95 per month;
Business – $449.95 per month;
Custom – negotiable.
Pro and Guru plans offer a 14-day free trial where you can test SEMrush to the fullest without paying.
You can also get a lifetime SEMrush deal by buying a yearly plan.
What do I mean?
If you buy yearly instead of monthly SEMrush will give you a 17% discount on any plan you picked. And you will be grandfathered at that price which means if you renew your subscription next year, you’ll get another 17% discount.
17% discount on yearly pricing
17% discount on yearly pricing
perhaps, upon agreement with SEMrush
Price determined upon agreement with SEMrush
Price determined upon agreement with SEMrush
Free trial availability determined upon agreement with SEMrush
Discount availability determined upon agreement with SEMrush
Now let’s examine each SEMrush plan in detail, + their pricing and potential discounts you can have.
SEMrush Pro Pricing 2023
SEMrush Pro Pricing in 2023:
$119/95/mo; or $99.95/mo (SEMrush Pro yearly plan);
The SEMrush Pro is the starter plan that is best suited for individuals and small businesses.
Here are the features offered in the pro plan:
#1- Competition Analysis
You can use SEMrush Pro to analyze the authority of the competitors’ domains based on several factors such as age, backlinks, EAT, and more.
#2- Keyword Research
Keywords research is the process of finding the keywords to target. Most keyword research tools have various features for identifying high and low-competition keywords.
SEMrush has the largest keyword index in the world and SEMrush Pro gives you full access to that data.
#3- Backlink Checker
SEMrush Pro Plan has a backlink checker that lets you check the backlink profile of your site or your competitors.
This is an indispensable SEMrush feature just as link building is an indispensable part of any quality SEO strategy.
Note: SEMrush competes head-to-head with Ahrefs as the number #1 backlink checker in the industry.
#4- Site Auditing
Site Audit is easily one of the best features of SEMrush Pro. It’s an analysis tool that crawls your site with SEMrush bot, spots weak areas in your SEO and delivers reports on all the SEO improvements you can make immediately.
SEMrush Site Audit tool is your way to save money as you won’t need to buy other auditing tools like Oncrawl, SEO Powersuite, Ahrefs…
#5- Scheduled Reporting
SEMrush Pro plan provides five scheduled reports each month. These are available in downloadable PDF format.
Before we dig deeper into some of the important elements of the SEMrush Pro, it’s essential to clarify that the SEMrush Pro plan does have some limitations that impact how you access the data or how often you could use a certain feature – so is the case with other SEMrush plans.
SEMrush Pro: Key Elements
Here are some of the important points to keep an eye on:
The number of projects: The total number of projects in the SEMrush Pro plan is 5. There are a number of limitations in the “Pro” plan, but the total number of projects you can add is the most significant one to know.
The number of keywords: This plan has a limit of 500 keywords to track simultaneously across all projects. It’s enough for an in-house SEO manager who’s managing one or two sites for the employer. However, SEO agencies may need to upgrade their plan as the Pro plan won’t be sufficient for them.
The total reports per day: The maximum number of data requests per day is 3,000. Such requests are made to get access to the analytical data in the reporting process.
The keyword metrics update: You can get the fresh keyword metrics maximum of 250 times per month in the SEMrush pro plan. SEMrush provides users with data on their target keywords in the Keyword Manager area.
The total number of crawled pages: SEMrush crawls a website when it goes through the website auditing process and looks out for the technical errors to highlight in the report. The users can crawl 20,000 pages per project and 100,000 pages overall in the SEMrush Pro plan.
Is SEMrush Pro Right for You?
Are you curious whether or not the SEMrush Pro plan is a good fit for you?
The SEMrush Pro plan is best suited for users who:
are small business owners and need to do the basic SEO;
only intend to do keyword research for one or two websites;
want to do domain analysis occasionally;
need an SEO analytics tool on a budget;
don’t want to track thousands of keywords for clients.
The content marketing platform: one of the differences between Pro and Guru plans is the content marketing platform that can help you grow your traffic faster.
Customizable informative reports: SEMrush Guru plan allows you to utilize SEMrush data in Google’s free visual reporting tool called Google Data Studio. All you need is to integrate your SEMrush account into the Google Data Studio account.
Access to historical data: The Guru plan also has a historical data feature that gives you insights into your website or competitor’s website performance in the past. So dig deeper into your competitors’ ranking trajectory and find out their best kept secrets.
The number of domain reports per day: SEMrush Guru plan enables you to generate 5,000 domain reports per day.
The number of keywords to track: You can track up to 1,500 keywords in the SEMrush Rank Tracker.
Total projects you can add: You can add up to 15 projects using this plan.
Higher monthly page crawls limit – SEMrush Guru can crawl 300,000 pages a month.
Is SEMrush Guru Right for You?
Planning on developing and implementing a solid content strategy for your brand or a client?
SEMrush Guru could surely come in handy if you’re:
looking to create a content strategy to scale your content production;
managing SEO campaigns for multiple clients;
wanting to keep track of content performances for several projects;
$449.95/mo; or $374.95/mo (SEMrush Business yearly plan);
The Pro and Guru plans are suitable for small and mid-sized businesses. However, if you’re working on a large scale, then SEMrush Business plan is the way go to.
SEMRush Business is best suited for agencies that manage SEO and digital marketing campaigns for dozens of clients on a daily basis.
SEMrush Business plan lets you manage up to 40 projects at once. As far as the pricing goes, the business plan costs way more than the first two plans.
It’s probably because the business plan comes with several additional state-of-the-art features that are inevitable when you’re running an SEO agency or managing more than a handful of SEO clients.
The SEMrush Business plan comes with all the Guru plan features. Plus, here are some of the additional features that make this plan stand out:
API Access – It’s a feature to integrate SEMrush into your own applications, widgets, and dashboards. An API allows connectivity with third-party applications and software.
Product Listing Research – It’s a feature that empowers users to analyze the performance of an advertiser’s Google Shopping ad campaigns. Product listing ads are effective in spying on e-commerce rivals.
Share of Voice Metric – It’s a metric to figure out the ratio of website traffic received to the sum of volumes of your tracked keywords. This gives you a very broad, general overview of where your SEO is heading, up or down.
SEMrush Business – Key Elements
The number of projects: It lets you track 40 projects.
The total number of keywords: The users can track up to 5,000 keywords using the SEMrush Business plan.
The total number of queries: This plan allows up to 10,000 queries per day.
The total number of pages you can crawl: SEMrush Business plan lets you crawl 1,000,000 pages per month.
Is SEMrush Business Right for You?
Before you instantly sign up for the SEMrush Business plan, hold your horses and go through the checklist mentioned below.
The business plan is suitable for users who:
run SEO agencies or manage dozens of websites for clients;
track thousands of keywords across the portfolio of websites;
need to run a large number of queries and reports every day;
want to use the SEMrush API for advanced custom functionalities;
Unfortunately, SEMrush free trial is not available for this tier.
SEMrush Custom Plan Pricing 2023
What is the price of the SEMrush Custom plan exactly?
I can’t tell you how much SEMrush Custom costs. You’ll need to contact SEMrush support and range it with them.
With SEMrush Custom you’ll be able to change usage quotas for various SEMrush features and even remove the unneeded features from the SEMrush tool set. All of this affect how much SEMruh custom will cost you.
So, go to the SEMrush pricing page and click on the “contact us for a custom plan” button in the middle of the page.
Then fill in the detail and explain to a SEMrush employee what kind of SEMrush Custom plan you need.
Besides the main features available in the SEMrush plans, there are four paid add-ons for SEMrush users to purchase on demand.
#1- Semrush Trends add-on
SEMrush Trends is an add-on feature that allows users to analyze the competitor’s SEO performance. It costs $200 per user per month, and gives users access to a couple of new tools:
Traffic Analytics — SEMrush Traffic Analytics provides you with advanced insights on the competitors’ website traffic, for instance, traffic sources, top pages, and user engagement. It’s similar to the data SimilarWeb provides but within the SEMrush dashboard.
Market Explorer — SEMrush Market Explorer helps users identify competition, market shares, audience demographics, audience behaviors, and seasonal traffic hikes.
#2- Local SEO add-ons
SEMrush offers two local SEO add-ons. The first one is the Basic Location add-on which costs $20 per month and the second is the Premium Location add-on, which costs $40 per month.
These local SEO add-ons help you achieve:
Distribute business information to various directories;
Prevent duplicate listings;
Keep track of local rankings;
Help manage Google My Business and Facebook listings;
Monitor reviews and user suggestions;
Provide local heatmap (only available in Premium Location add-on);
Response to review (only available in Premium Location add-on)
#3- Agency Growth Kit add-on
This is the add-on that contributes to boosting your revenue by developing workflows. An SEO agency can white label all the SEO reports and data to showcase to the clients with your agency’s branding.
Furthermore, you can generate downloadable PDF reports without any SEMrush branding – these PDF reports are customizable for adding your agency branding.
SEMrush Agency Growth Kit add-on costs an additional $200 per month no matter what plan you’re on.
#4- ImpactHero add-on
SEMrush Impact Hero is an AI tool that assists the user in optimizing the content based on the buyer journey stages, finds the most impactful copy, and educates users on boosting their performance through useful tips.
The cost for the ImpactHero add-on is $200 per month, but the exact price depends on the number of campaigns the user buys.
User Management in SEMrush
One of the important aspects of using the SEMrush tool is user management. User management means how a tool or website or app manages the platform accessibility for the users.
Unlike other SEO platforms, each SEMrush subscription plan comes with a single user account. This means if you buy a SEMrush subscription, you use it by yourself or you give it to someone. But you can’t use it and give it to someone at the same time.
If you have a team, you’ll need to buy additional user seats for your team members, and that is not cheap.
Here are the fees associated with adding additional users to your SEMrush subscription.
Pro plan: $45 per user;
Guru plan: $80 per user;
Business plan: $100 per user;
Custom plan: negotiable.
No doubt, SEMrush is worth the money with the bonanza of tools they offer.
No matter which plan you pick, every SEMrush subscription has something to offer that makes it worth the cost. However, from the pricing standpoint, it works out best if you’re a one-man army. Otherwise, it gets expensive fast.
Major SEMrush competitors such as Ahrefs and Moz have a slight edge over SEMrush as they offer multiple users accessibility as you upgrade your account or go up the pricing ladder.
SEMrush Pricing and Cost FAQ- Your Questions Answered!
#1- What Does SEMrush Cost in the UK?
SEMrush pricing plans are the same in the UK as they are in the rest of the world. Learn more about SEMrush pricing here.
#2- What Does SEMrush Cost in India?
SEMrush pricing plans are the same in India as they are in the rest of the world. Learn more about SEMrush pricing here.
#3- Do Nonprofits Get a Special Discount on SEMrush?
Nonprofit organizations do get a special discount on SEMrush.
#14- In What Ways Can I Pay for a SEMrush Premium Plan?
You can pay for a SEMrush premium plan with:
Wire transfers (applicable worldwide).
Basically, most major credit cards will work when paying for SEMrush.
If you’re from Europe you can’t use PayPal to pay for your SEMrush account.
Finally, you can pay with a check but only for annual SEMrush subscriptions and only if you live in the US.
#15- What Does SEMrush API Cost?
SEMrush API is only available when you purchase SEMrush Business plan ($449.95/mo, or $374.95.mo paid in one yearly installment).
However, API units are not included in your plan, so you have to purchase those units separately at a rate of $1 for 20 000 credits. So, if you wanted to have 1 000 000 API units cost, that’d cost you $50 on top of your SEMrush Business subscription fee.
Note: there are no daily limits for API usage and how much you can spend.
#16- Does SEMrush Pricing Model Change During Black Friday and Cyber Monday?
SEMrush pricing model does change during Black Friday and Cyber Monday.
Because the Black Friday deal changes every year, I can’t tell you here how much money you can save by waiting to buy a SEMrush subscription on Black Friday/Cyber Monday.
#17- Can I Buy a SEMrush Monthly or Annual Plan With Bitcoin or Other Cryptocurrency?
You can’t buy a SEMrush monthly or annual plan with Bitcoin or any other cryptocurrency.
#18- Do I Need to Purchase SEMrush Add-ons With My SEMrush Subscription?
You don’t need to purchase SEMush add-ons with your SEMRush subscription. According to SEMrush’s pricing strategy, every plan is designed to offer a lot of value on its own, and add-ons are just bonuses that can enhance your marketing in a targeted way.
#19- Can I use SEMRush Premium Cookies to Avoid Paying for SEMrush?
You can’t use SEMrush premium cookies to avoid paying for SEMrush. SEMrush cookies are not a way to get and use a premium SEMrush plan.
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