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SEMrush is an all-in-one SEO software that can transform your business if you decide to buy and use it.
Sounds good, but there’s a catch. The tool is pretty expensive and though worth the price, it’s possible you don’t really need it, especially if you’re just starting out.
Read my SEMrush pricing guide to learn what each SEMrush plan costs, who should buy and use SErush, and who should avoid it.
Let’s get started!
Table of Contents
SEMrush Pricing Overview
Ready to get on board with SEMrush? Before buying a premium plan here’s what you need to know.
SEMrush has four paid plans:
Pro – $119.95 per month, or
Guru – $229.95 per month
Business – $449.95 per month
Custom – contact sales team
Pro and Guru plans offer a 7-day free trial where you can test SEMrush to the fullest without paying.
You can also get a lifetime SEMrush deal by buying a yearly plan.
What do I mean?
if you buy yearly instead of monthly SEMrush will give you a 17% discount on any plan you picked. And you will be grandfathered at that price which means if you renew your subscription next year, you’ll get another 17% discount.
17% discount on yearly pricing
17% discount on yearly pricing
perhaps, upon agreement with SEMrush
Price determined upon agreement with SEMrush
Price determined upon agreement with SEMrush
Free trial availability determined upon agreement with SEMrush
Discount availability determined upon agreement with SEMrush
The SEMrush Pro is the starter plan that is best suited for individuals and small businesses.
Here are the features offered in the pro plan:
It’s the ability to analyze the authority of the competitors’ domains based on several factors such as age, backlinks, EAT, and more.
Keywords research is the process of finding the keywords to target. Most keyword research tools have various features for identifying the high and low-competition keywords.
SEMrush Pro Plan has a backlink checker that lets you check the backlink profile of the domains.
One of the features of SEMrush Pro is site auditing. It’s an analysis tool that reports on the SEO improvements and identifies the weak areas of the on-page SEO.
SEMrush Pro plan provides five scheduled reports each month. These are available in downloadable PDF format.
Before we dig deeper into some of the important elements of the SEMrush Pro, it’s essential to clarify that the SEMrush Pro plan does have some limitations that impact how you access the data or how often you could use a certain feature – so is the case with other SEMrush plans.
SEMrush Pro: Key Elements
Here are some of the important points to keep an eye on:
The number of projects: The total number of projects in the SEMrush Pro plan is 5. There are a number of limitations in the “Pro” plan, but the total number of projects you can add is the most significant one to know.
The number of keywords: This plan has a limit of 500 keywords to track simultaneously across all projects. It’s enough for an in-house SEO manager who’s managing one or two sites for the employer. However, SEO agencies may need to upgrade their plan as the Pro plan won’t be sufficient for them.
The total reports per day: The maximum number of data requests per day is 3,000. Such requests are made to get access to the analytical data in the reporting process.
The keyword metrics update: You can get the fresh keyword metrics maximum of 250 times per month in the SEMrush pro plan. SEMrush provides users with data on their target keywords in the Keyword Manager area.
The total number of crawled pages: SEMrush crawls a website when it goes through the website auditing process and looks out for the technical errors to highlight in the report. The users can crawl 20,000 pages per project and 100,000 pages overall in the SEMrush Pro plan.
Is SEMrush Pro Right for You?
Are you curious whether or not the SEMrush Pro plan is a good fit for you? Let me give you some essential points to ponder before signing up.
The SEMrush Pro plan is best suited for users who:
are small business owners and need to do the basic SEO;
only intend to do keyword research for one or two websites;
want to do domain analysis occasionally;
need an SEO analytics tool on a budget;
don’t want to track thousands of keywords for clients.
Does it sound like something you should try?
Click here to start your SEMRush Pro free trial!
SEMrush Guru – $229.95 per month
The next up is the “SEMrush Guru” plan that is made for agencies and mid-sized businesses. The “Guru” plan has every “Pro” plan feature. Plus, it has a bunch of additional features that make this plan stand out.
Even though the starter, SEMrush Pro plan gives you a handful of keyword ideas, the Guru plan goes deeper into the process and assists you in finding untapped topic areas to cover.
Find out what makes the Guru plan better than the Pro plan:
Find topics with potential – Stop guessing and start hitting the bullseye with your content topics selection.
Set up your content marketing campaigns – Manage your content marketing campaigns via the task management system in the SEMrush.
Analyze the SEO potential of your content – Don’t shy away from checking out the SEO strength of your potential articles. SEMrush allows you to understand the keywords and content power for targeting.
Keep an eye on the copycats – SEMrush can even help you track down people plagiarizing and stealing your content.
SEMrush Guru – Key Elements
Here are a few important elements of the SEMrush Guru plan:
The content marketing platform: one of the differences between Pro and Guru plans is the content marketing platform that takes your topic research to the next level.
Customizable informative reports: The Guru plan allows you to utilize SEMrush data in Google’s free visual reporting tool called Google Data Studio. All you need is to integrate your SEMrush account into the Google Data Studio account.
Access to the historical data: The Guru plan also has a feature of historical data that gives you insights into your website or competitor’s website performance in the past. So dig deeper into your competitors’ ranking in the past.
The number of domain reports per day: SEMrush Guru plan enables you to generate 5,000 domain reports per day.
The number of keywords to track: You can track up to 1,500 keywords in the SEMrush Guru plan.
Total projects you can add: You can add up to 15 projects using this plan.
Higher monthly page crawls limit – It could crawl 300,000 pages a month.
Is SEMrush Guru Right for You?
Planning on developing and implementing a solid content strategy for your brand or a client?
SEMrush Guru could surely come in handy if you’re:
looking to create a content strategy to scale your content production;
managing SEO campaigns for multiple clients;
wanting to keep track of content performances for several projects;
going to need historical data for your domains;
eyeing to create visual reports using Google Data Studio.
If the above-mentioned scenarios seem relevant, then SEMrush Guru could be the ideal plan for you.
CLICK HERE to try the SEMrush Guru for free!
Free trial for SEMrush Guru plaan is available.
The Pro and Guru plans are suitable for small and mid-sized businesses. However, if you’re working on a large scale, the SEMrush Business plan is the way go to.
SEMRush Business is best suited for agencies that manage SEO and digital marketing campaigns for dozens of clients on a daily basis.
The SEMrush Business plan lets you manage up to 40 projects at once. As far as the pricing goes, the business plan costs way more than the first two plans.
It’s probably because the business plan comes with several additional state-of-the-art features that are inevitable when you’re running an SEO agency or managing more than a handful of SEO clients.
The SEMrush Business plan comes with all the Guru plan features. Plus, here are some of the additional features that make this plan stand out:
API Access – It’s a feature to integrate SEMrush into your own applications, widgets, and dashboards. An API allows connectivity with third-party applications and software.
Product Listing Research – It’s a feature that empowers users to analyze the performance of an advertiser’s Google Shopping ad campaigns. Product listing ads are effective in spying on e-commerce rivals.
Share of Voice Metric – It’s a metric to figure out the ratio of website traffic received to the sum of volumes of your tracked keywords. This gives you a very broad, general overview of where your SEO is heading, up or down.
SEMrush Business – Key Elements
The number of projects: It lets you track 40 projects.
The total number of keywords: The users can track up to 5,000 keywords using the SEMrush Business plan.
The total number of queries: This plan allows up to 10,000 queries per day.
The total number of pages you can crawl: SEMrush Business plan lets you crawl 1,000,000 pages per month.
Is SEMrush Business Right for You?
Before you instantly sign up for the SEMrush Business plan, hold your horses and go through the checklist mentioned below.
The business plan is suitable for users who:
run SEO agencies or manage dozens of websites for clients;
track thousands of keywords across the portfolio of websites;
need to run a large number of queries and reports every day;
want to use the SEMrush API for advanced custom functionalities;
Does it sound like something you need?
Click here to try out the SEMrush Business plan!
Unfortunately, SEMrush free trial is not available for this tier.
One of the important aspects of using the SEMrush tool is user management. User management means how a tool or website or app manages the platform accessibility for the users.
Unlike other SEO platforms, each plan’s SEMrush subscription comes with a single user account. This means if you buy a SEMruh subscription, you use it by yourself or you give it to someone. But you can’t use it and give it to someone at the same time.
IF you have a team, you’ll need to buy additional user seats for your team members, and that is not cheap.
Here are the fees associated with adding additional users to your SEMrush subscription.
Pro plan: $45 per user;
Guru plan: $80 per user;
Business plan: $100 per user;
Custom plan: negotiable.
No doubt, SEMrush is with the money with the bonanza of tools you offer.
No matter which plan you pick, every SEMrush plan has something to offer that makes it worth the cost. However, from the pricing standpoint, it works out best if you’re a one-man army. Otherwise, it gets expensive fast.
Major SEMrush competitors such as Ahrefs and Moz have a slight edge over SEMrush as they offer multiple users accessibility as you upgrade your account or go up the pricing ladder.
SEMrush Pricing and Cost FAQ- Your Questions Answered!
#1- What Does SEMrush Cost in the UK?
SEMrush pricing plans are the same in the UK as they are in the rest of the world. Learn more about SEMrush pricing here. JUMP LINK
#2- What Does SEMrush Cost in India?
SEMrush pricing plans are the same in India as they are in the rest of the world. Learn more about SEMrush pricing here. JUMP LINK
#3- Do Nonprofits Get a Special Discount on SEMrush?
Read my SEMrush for nonprofits guide to learn all about it.
SEMrush is the best SEO software on the market. With its 55+ different tools, you can do the entirety of your site’s marketing inside one dashboard.
Yes, SEMrush is expensive but if you’re a pro webmaster looking to scale your traffic and looking to make a lot of money online, you need to get it.
Using SEMrush premium will pay off for you very quickly, and the income will only grow from there.
However, you shouldn’t buy SEMrush if you’re just an amateur blogger who’s blogging for fun and not particularly interested in making money with your blog.
In that case, purchasing any SEMrush plan is a definitive overkill.
Let me know if you have questions in the comment section below.
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