SEMrush vs. Moz in 2023: Which One Should You Choose?

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SEMrush vs Moz in 2023…

There are a lot of SEO tools on the market, and SEMrush and Moz are two of the most popular. They both offer many features, but which one is the best? Which one will be most helpful to you?

In this blog post I compare SEMrush and Moz and see which one comes out on top.

Let’s get started!

SEMrush vs Moz 2023
SEMrush vs Moz 2023- which SEO tool is better?

What is SEMrush?

What is SEMrush?

What is SEMrush?

SEMrush is a powerful intelligence tool for online marketing, SEO, PPC, social media, and video advertising research. SEMrush gives you detailed insights into the strategies of your competitors and reveals the opportunities for you to outrank them.

You can use SEMrush to:

  • Do keyword research – Use the SEMrush Keyword Magic Tool to find relevant keywords. Then export that keyword list and use them in your content marketing strategy.
  • Track your rankings– SEMrush has a pro rank tracker and you can use the Position Tracking tool to track your organic rankings for specific keywords and in different search engines. Tracking your rankings will allow you to make informed decisions when it comes to your SEO strategy.
  • Analyze your competition– Use SEMrush’s Competitor Analysis tool to check your competitor’s website and see what keywords they rank for. When you discover their most important keywords, you can then proceed to steal them.
  • Generate backlink ideas– Use SEMrush’s Backlink Gap tool to find new backlink opportunities for your website. Just enter a couple of your competitor’s URLs, and you’ll get a list of websites that link to your competitors, but not to you. In other words, these are your new potential link prospects.
  • Check website health– Use the SEMrush Site Audit tool to check for technical issues that are hurting your site’s performance in Google. Site Audit will also give you actionable tips for fixing those issues. It’s one of the best SEMrush features you can get with a paid subscription.

How to Use SEMrush?

The first step to getting started with SEMrush is creating an account if you don’t already have one. When registering for a free account, you can also take advantage of the exclusive 14-day free trial.

SEMrush paid plans give you access to various features that can improve your website’s performance in search engine results pages (SERPs).

One of the most valuable of these is the ability to track your keyword rankings. This information is used to identify areas where your website is losing ground and to adjust your SEO strategy accordingly. This is also helpful if you want to start an affiliate program or a career in creating marketing copy.

Here are some features SEMRush offers.

SEMrush Site Audit

SEMrush Site Audit tool

Website auditing is essential for any online business that wishes to grow.

SEO and technical audits help you identify areas where your website is performing well and potential areas of improvement. The latter is more important because what you’re not doing or what you’re doing badly is an area where you can grow.

The SEMrush Site Audit report will give you recommendations on what to fix.

Position Tracking

Position Tracking and SEMrush Rank Tracker are essential to staying competitive in search engine rankings. By tracking your position for your business’s key keywords, you will see how your rankings evolve over time and identify any potential areas of improvement.

Position Tracking also allows you to compare your performance against your competitors, giving you valuable insights into their SEO strategies, so you can copy what works.

Additionally, you can use SEMrush’s Rank Tracker to monitor the effectiveness of your current SEO campaign.

Backlink Audit

SEMrush Backlink Audit tool

Backlink Audit is a crucial SEMrush feature.

With SEMrush’s backlink checker you can measure the quality of sites hitting your site, an also the equality of referring domains hitting your competitor’s URLs.

This is crucial because backlinks from low-quality or irrelevant websites will hurt your ranking in search engines.

Backlink Audit also allows you to find and disavow those spammy backlinks before they do harm.

SEO Reports

SEMrush can generate customized reports for you. These reports can be used to track progress, assess performance, and identify areas for improvement.

SEMrush gives you a variety of report types, including competitor analysis link building, and keyword research.

Each downloadable report contains data that can be used to improve your website’s SEO.

Finally, SEMrush’s reporting features are easy to use and allow you to create customized reports that meet your specific needs, or the needs of your clients.

What is Moz


Moz as a company was founded in 2004 by Rand Fishkin and Gillian Muessig and is currently headquartered in Seattle, Washington.

Moz is an all-in-one SEO software company that offers a large suite of tools for marketers and SEO professionals.

Moz’s tools include a keyword research tool, a link analysis tool, and an on-page optimization tool. Besides its suite of tools,

Moz offers a popular blog and an online community for marketing professionals.

Thousands of marketing professionals use Moz’s products and services worldwide, including many of the world’s top brands.

Learn below exactly why.

How to Use Moz?

Moz is a powerful tool for tracking your website’s SEO performance.

By monitoring your site’s “Domain Authority,” you can get an idea of how your site is doing in search engine Google.

You can also track your keyword rankings and research the best keywords to target for your SEO efforts.

Moz offers 10 different tools, but the most widely used ones are their Link Explorer, Keyword Explorer, and Mozbar.

Moz Link Explorer gives you insights into the link profile of any page and website you want to inspect, including the number of links, the anchor text used, and the PageRank (represented with PA and DA metrics) of each examined site.

Moz Link Explorer link report

Moz Keyword Explorer is a powerful keyword research tool that lets its users to see the search volume, CPC, and competition for any keyword inputed into it.

Moz keyword exolorer keyword report


Finally, there’s MozBar, Moz’s SEO Chrome extension you can use to get Moz page and SERP evaluation right with any website and Google SERPS.

Here’s what it looks like on my site:

Mozbar available metrics

With Mozbar you get access to:

  • On-page SEO;
  • Link metrics;
  • Page markup;
  • General attributes;
  • HTTP status;

And here’s what it looks like in the SERPS:

Mozbar in the SERPS

With Mozbar in the SERPs you can quickly see how strong the sites are you’ll be competing against.

Especially important metrics are the number of links and referring domains, PA (page authority) and DA (domain authority).

Mozbar is also free, but with the free version, you get access to some data and not all of it.

Semrush vs. Moz Pro: Which SEO Tool Should You Buy?

The SEO universe is constantly changing, and as a result, there are always new tools being released that claim to be the best. From affiliate marketing software to marketing strategies, online businesses are constantly coming up with new approaches to be ahead of the competition.

Both Semrush and Moz offer a comprehensive suite of features that can aid you in boosting your website’s ranking in search results. However, Semrush is widely considered to be the more user-friendly option, with an intuitive interface and straightforward features (my SEMrush best features guide explains it better). On the other hand, Moz is more geared towards advanced users and offers more complex features.

Another key difference between the two tools is the range of features they offer. SEMrush offers 55+ different tools and capabilities, while Moz has a more focused offering of just 10+ features. This makes SEMrush a better option if you’re looking for an all-in-one solution, while Moz Pro may be more suitable if you only need a few key tools.

Finally, it’s worth considering how easy each SEO software is to use. SEMrush has a large learning curve, but it becomes really straightforward once you get used to it. Moz Pro, on the other hand, is user-friendly from the start, with an intuitive interface and well-designed dashboard.  This makes Moz Pro a clear winner in the usability department, but it’s alsoa minor thing indeed as you can master SEMrush in a matter of 1h or less.

So, SEMrush or Moz Pro…

which tool is right for you?

It depends on your budget/needs but if you require an all-in-one solution with a wide range of features, SEMrush is the tool for you.

And if you need only a handful of specific tools and Moz Pro happens to have them, then Moz Pro may be a better option.

Moz Pro is definitely worth checking out, especially since they have a 30-day free trial too.

SEMrush vs. Moz-Pricing

When comparing SEMrush and Moz, an important factor to consider is price.

#1- SEMrush Pricing

SEMrush Plans and Pricing

SEMrush is a subscription-based service with plans starting at $99 per month.

SEMrush offers four paid plans:

  • Pro – $119.95 per month;
  • Guru – $229.95 per month;
  • Business – $449.95 per month;
  • Custom – negotiable.

However, these are monthly prices for SEMrush plans.

If you go with the SEMrush yearly plan you’ll get a 17% discount.

Here’s a table comparing SEMrush monthly and yearly prices.

SEMrush PlanMonthly PriceYearly PriceFree Trial Discount
Pro$119.95/mo$99.95/moYes17% discount on yearly pricing
Guru$229.95/mo$191.62/moYes17% discount on yearly pricing
Business$449.95/mo$374.95/moNoperhaps, upon agreement with SEMrush
CustomPrice determined upon agreement with SEMrushPrice determined upon agreement with SEMrushFree trial availability determined upon agreement with SEMrushDiscount availability determined upon agreement with SEMrush

Read my full SEMrush pricing guide here!

SEMrush free account is also a thing for those who absolutely can’t afford to buy SEMrush.

#2- Moz Pricing

Moz pricing

Moz offers four paid plans:

  • Standard – $99/mo;
  • Medium – $179/mo;
  • Large – $299/mo;
  • Premium – $599/mo.

However, these are monthly prices for Moz Pro plans.

If you go with the Moz yearly plans you’ll get a 20% discount.

Here’s a table comparing Moz’s monthly and yearly prices.

Moz PlanMonthly PricesYearly PricesDiscount
Standard$99/mo$79/mo20% off on Yearly Plans
Medium$179/mo$143mo20% off on Yearly Plans
Large$299/mo$239/mo20% off on Yearly Plans
Premium$599/mo$479/mo20% off on Yearly Plans

SEMrush vs Moz 2023 FAQ- All Your Questions Answered!

SEMrush vs Moz FAQ 2023
SEMrush vs Moz 2023 FAQ- all your questions answered!

My SEMrush vs Moz comparison guide for 2023 would be incomplete without a thorough FAQ section, agree?

#1- Do Moz and SEMrush Offer Free Trials of Their Services?

Both Moz and SEMrush offer free trials of their services.

Moz gives you a generous 30-day free trial which you can activate with your credit card. You need a credit card for identity verification, but you will not be charged before the 30-day trial is over.

Moz Pro free trial

SEMrush offers a slightly less generous, 14-day free trial which you can activate here.

Or read my SEMrush trial guide to learn more about it.

#2- Do Moz and SEMrush Offer a Lifetime Deal of their Services?

Moz currently doesn’t offer a lifetime deal of their service.

As for SEMrush, things are not that simple. You need to read my SEMrush lifetime deal tutorial to learn how to save money on a paid SEMrush subscription.

#3- What are the Refund Policies of Moz and SEMrush?

Moz’s refund policy i that they do not offer refund guarantees.

SEMrush has a 7-day money-back guarantee.

#4- Do Moz and SEMrush Offer Coupon Codes?

Moz doesn’t offer a coupon code. If you search for “Moz coupon” “Moz discount” or “Moz promo code” you will see a bunch of AI-generated sites offering you fake Moz coupons.

AI-generated websites offering fake Moz coupon codes


As for SEMrush coupons, my SEMrush promo code guide has the answers for you.

#5- Are There Premium Cookies for Moz and SEMrush?

There are no premium cookies for Moz and SEMrush.

There are sites online offering Moz cookies, but similar to the fake coupon codes, these are fake Moz Pro cookies that do not work and then never will work.

Fake Moz premium cookies offered by scam websites

There are also no premium account cookies for SEMrush.

#6- Are There Cracked Versions of Moz and SEMrush I can Download?

There are no cracked downloadable versions of either Moz or SEMrush.

In general, if a website offers you a cracked version of anything, you know they’re trying to get you to download viruses and malware.

Read my SEMrush cracked version tutorial to learn all about it.

#7- Do Moz and SEMrush Have SEO Extensions I can use?

Both Moz and SEMrush have SEO extensions you can download and use for free.

Moz offers Mozbar (note: Mozbar works with Chrome, but not with Mozilla Firefox).

Mozbar Chrome SEO extension

While SEMrush has SEOquake, an SEO extension that works all major browsers.

SEOquake extension

#8- Do Moz and SEMrush use the Same Crawler Bot to Crawl the Web?

Moz and SEMrush don’t use the same bot to crawl the web.

SEMrush uses SEMrush crawler, while Moz uses Rogerbot.

#9- Is Google Analytics a Suitable Replacement to Moz and SEMrush?

Google Analytics is not a suitable replacement for Moz and SEMrush.

Google Analytics is free software provided by Google that you can install and use on your website.

Using Google Analytics can give you crucial data about how traffic behaves on your website (bounce rate, dwell time, pogo sticking, user flow…).

Google Analytics is a great tool, and you should be using it, but it’s not a replacement to Moz and SEMrush. The latter two tools can help you gain insights into your competitor’s marketing strategies, and GA can’t give you that.

Read my SEMrush vs Google Analytics guide next!

#10- Is Google Search Console a Suitable Replacement to Moz and SEMrush?

Google Search Console is not a suitable replacement to Moz and SEMrush.

GSC is a basic and free SEO tool that can show you:

  • how your site ranks in Google (queries, query count, impressions and clicks):
  • internal linking setup your site has;
  • links hitting your site (only a sample though);
  • Core Web Vitals score;
  • indexation rate…

Google Search Console is a great tool to use, but it’s not a replacement for either Moz or SEMrush.

Read my Google Search Console vs SEMrush guide next!

#11- Is Serpstat a Suitable Replacement to Moz and SEMrush?

Serpstat is a suitable replacement to both Moz and SEMrush. This is because Serpstat is an all-in-one SEO platform that can do pretty much everything Moz and SEMrush can.

However, out of the three tools, SEMrush has the most extensive data.

Read my Serpstat vs SEMrush guide next!

#12- Is Spyfu a Suitable Replacement to Moz and SEMrush?

Spyfu is a competitive analysis tool and as such is a suitable replacement for both Moz and SEMrush.

However, Spyfu only allows you to spy on your competitors, while SEMrush and Moz help you spy on them, but also build links, do keyword research, and a bunch of more features.

Another drawback of Spyfu is that the tool only works for US and UK markets.

Read my SEMrush vs Spyfu guide next to learn more about how Spyfu compares to SEMrush.

#13- Is Ubersuggest a Suitable Replacement to Moz and SEMrush?

Ubersuggest is a suitable replacement for both Moz and SEMrush. As yet another all-in-one SEO platform Ubersuggest can do many of the things Moz and SEMrush can’t but even more important the tool is very competitively priced.

Even bloggers who can’t afford to buy expensive tools like SEMrush and Moz can buy an Ubersuggest subscription and get access to quality data.

Read my SEMrush vs Ubersuggest guide next to learn more about how Ubersuggest compares to SEMrush.

#14- Is Ahrefs a Suitable Replacement to Moz and SEMrush?

Ahrefs is a suitable replacement to both Moz and SEMrush. Moz and SEMrush are all-in-one SEO and marketing platforms, but so is Ahrefs.

Most people use these tools for link building, so let’s quickly see how they compare.

ToolTotal BacklinksTotal Referring Domains

As you can see, SEMrush is best, Ahrefs is second best, while Moz is lagging behind.

The best case scenario is to use all three tools to find as many link opportunities as possible, but if you had to pick, go either with SEMrush or Ahrefs. And SEMrush offers a free trial, while Ahrefs doesn’t.

Read my SEMrush vs Ahrefs guide next!

SEMrush vs Moz in 2023 (Conclusion)

SEMrush vs Moz…

Which tool is truly better in 2023?

Both Moz and SEMrush are quality tools that can help you do better marketing at an affordable price.

If you need a tool to help with keyword research, competitor analysis, and link building, Moz may be the better choice.

However, if you need more comprehensive features like website audits, rank tracking, social media management, or comprehensive link auditing capabilities, then SEMrush is a better choice for you.

Let me know your choice in the comment section below.

Nikola Roza

Nikola Roza is a blogger behind Nikola Roza- SEO for the Poor and Determined. He writes for bloggers who don't have huge marketing budget but still want to succeed. Nikola is passionate about precious metals IRAs and how to invest in gold and silver for a safer financial future. Learn about Nikola here.

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