SEMrush is a powerful intelligence tool for online marketing, SEO, PPC, social media, and video advertising research. SEMrush gives you detailed insights into the strategies of your competitors and reveals the opportunities for you to outrank them.
You can use SEMrush to:
Do keyword research – Use the SEMrush Keyword Magic Tool to find relevant keywords. Then export that keyword list and use them in your content marketing strategy.
Track your rankings– SEMrush has a pro rank tracker and you can use the Position Tracking tool to track your organic rankings for specific keywords and in different search engines. Tracking your rankings will allow you to make informed decisions when it comes to your SEO strategy.
Analyze your competition– Use SEMrush’s Competitor Analysis tool to check your competitor’s website and see what keywords they rank for. When you discover their most important keywords, you can then proceed to steal them.
Generate backlink ideas– Use SEMrush’s Backlink Gap tool to find new backlink opportunities for your website. Just enter a couple of your competitor’s URLs, and you’ll get a list of websites that link to your competitors, but not to you. In other words, these are your new potential link prospects.
Check website health– Use the SEMrush Site Audit tool to check for technical issues that are hurting your site’s performance in Google. Site Audit will also give you actionable tips for fixing those issues. It’s one of the best SEMrush features you can get with a paid subscription.
How to Use SEMrush?
The first step to getting started with SEMrush is creating an account if you don’t already have one. When registering for a free account, you can also take advantage of the exclusive 14-day free trial.
SEMrush paid plans give you access to various features that can improve your website’s performance in search engine results pages (SERPs).
One of the most valuable of these is the ability to track your keyword rankings. This information is used to identify areas where your website is losing ground and to adjust your SEO strategy accordingly. This is also helpful if you want to start an affiliate program or a career in creating marketing copy.
Here are some features SEMRush offers.
SEMrush Site Audit
Website auditing is essential for any online business that wishes to grow.
SEO and technical audits help you identify areas where your website is performing well and potential areas of improvement. The latter is more important because what you’re not doing or what you’re doing badly is an area where you can grow.
The SEMrush Site Audit report will give you recommendations on what to fix.
Position Tracking and SEMrush Rank Tracker are essential to staying competitive in search engine rankings. By tracking your position for your business’s key keywords, you will see how your rankings evolve over time and identify any potential areas of improvement.
Position Tracking also allows you to compare your performance against your competitors, giving you valuable insights into their SEO strategies, so you can copy what works.
Additionally, you can use SEMrush’s Rank Tracker to monitor the effectiveness of your current SEO campaign.
Backlink Audit is a crucial SEMrush feature.
With SEMrush’s backlink checker you can measure the quality of sites hitting your site, an also the equality of referring domains hitting your competitor’s URLs.
This is crucial because backlinks from low-quality or irrelevant websites will hurt your ranking in search engines.
Backlink Audit also allows you to find and disavow those spammy backlinks before they do harm.
SEMrush can generate customized reports for you. These reports can be used to track progress, assess performance, and identify areas for improvement.
SEMrush gives you a variety of report types, including competitor analysis link building, and keyword research.
Each downloadable report contains data that can be used to improve your website’s SEO.
Finally, SEMrush’s reporting features are easy to use and allow you to create customized reports that meet your specific needs, or the needs of your clients.
What is Moz
Moz as a company was founded in 2004 by Rand Fishkin and Gillian Muessig and is currently headquartered in Seattle, Washington.
Moz is an all-in-one SEO software company that offers a large suite of tools for marketers and SEO professionals.
Moz’s tools include a keyword research tool, a link analysis tool, and an on-page optimization tool. Besides its suite of tools,
Moz offers a popular blog and an online community for marketing professionals.
Thousands of marketing professionals use Moz’s products and services worldwide, including many of the world’s top brands.
Learn below exactly why.
How to Use Moz?
Moz is a powerful tool for tracking your website’s SEO performance.
By monitoring your site’s “Domain Authority,” you can get an idea of how your site is doing in search engine optimization.in Google.
You can also track your keyword rankings and research the best keywords to target for your SEO efforts.
Moz offers 10 different tools, but the most widely used ones are their Link Explorer, Keyword Explorer, and Mozbar.
Moz Link Explorer gives you insights into the link profile of any page and website you want to inspect, including the number of links, the anchor text used, and the PageRank (represented with PA and DA metrics) of each examined site.
Moz Keyword Explorer is a powerful keyword research tool that lets its users to see the search volume, CPC, and competition for any keyword inputed into it.
Finally, there’s MozBar, Moz’s SEO Chrome extension you can use to get Moz page and SERP evaluation right with any website and Google SERPS.
Here’s what it looks like on my site:
With Mozbar you get access to:
And here’s what it looks like in the SERPS:
With Mozbar in the SERPs you can quickly see how strong the sites are you’ll be competing against.
Especially important metrics are the number of links and referring domains, PA (page authority) and DA (domain authority).
Mozbar is also free, but with the free version, you get access to some data and not all of it.
Semrush vs. Moz Pro: Which SEO Tool Should You Buy?
The SEO universe is constantly changing, and as a result, there are always new tools being released that claim to be the best. From affiliate marketing software to marketing strategies, online businesses are constantly coming up with new approaches to be ahead of the competition.
Both Semrush and Moz offer a comprehensive suite of features that can aid you in boosting your website’s ranking in search results. However, Semrush is widely considered to be the more user-friendly option, with an intuitive interface and straightforward features (my SEMrush best features guide explains it better). On the other hand, Moz is more geared towards advanced users and offers more complex features.
Another key difference between the two tools is the range of features they offer. SEMrush offers 55+ different tools and capabilities, while Moz has a more focused offering of just 10+ features. This makes SEMrush a better option if you’re looking for an all-in-one solution, while Moz Pro may be more suitable if you only need a few key tools.
Finally, it’s worth considering how easy each SEO software is to use. SEMrush has a large learning curve, but it becomes really straightforward once you get used to it. Moz Pro, on the other hand, is user-friendly from the start, with an intuitive interface and well-designed dashboard. This makes Moz Pro a clear winner in the usability department, but it’s alsoa minor thing indeed as you can master SEMrush in a matter of 1h or less.
So, SEMrush or Moz Pro…
which tool is right for you?
It depends on your budget/needs but if you require an all-in-one solution with a wide range of features, SEMrush is the tool for you.
And if you need only a handful of specific tools and Moz Pro happens to have them, then Moz Pro may be a better option.
Moz Pro is definitely worth checking out, especially since they have a 30-day free trial too.
SEMrush vs. Moz-Pricing
When comparing SEMrush and Moz, an important factor to consider is price.
#1- SEMrush Pricing
SEMrush is a subscription-based service with plans starting at $99 per month.
SEMrush offers four paid plans:
Pro – $119.95 per month;
Guru – $229.95 per month;
Business – $449.95 per month;
Custom – negotiable.
However, these are monthly prices for SEMrush plans.
If you go with the SEMrush yearly plan you’ll get a 17% discount.
Here’s a table comparing SEMrush monthly and yearly prices.
17% discount on yearly pricing
17% discount on yearly pricing
perhaps, upon agreement with SEMrush
Price determined upon agreement with SEMrush
Price determined upon agreement with SEMrush
Free trial availability determined upon agreement with SEMrush
Discount availability determined upon agreement with SEMrush
#9- Is Google Analytics a Suitable Replacement to Moz and SEMrush?
Google Analytics is not a suitable replacement for Moz and SEMrush.
Google Analytics is free software provided by Google that you can install and use on your website.
Using Google Analytics can give you crucial data about how traffic behaves on your website (bounce rate, dwell time, pogo sticking, user flow…).
Google Analytics is a great tool, and you should be using it, but it’s not a replacement to Moz and SEMrush. The latter two tools can help you gain insights into your competitor’s marketing strategies, and GA can’t give you that.
#13- Is Ubersuggest a Suitable Replacement to Moz and SEMrush?
Ubersuggest is a suitable replacement for both Moz and SEMrush. As yet another all-in-one SEO platform Ubersuggest can do many of the things Moz and SEMrush can’t but even more important the tool is very competitively priced.
Even bloggers who can’t afford to buy expensive tools like SEMrush and Moz can buy an Ubersuggest subscription and get access to quality data.
#14- Is Ahrefs a Suitable Replacement to Moz and SEMrush?
Ahrefs is a suitable replacement to both Moz and SEMrush. Moz and SEMrush are all-in-one SEO and marketing platforms, but so is Ahrefs.
Most people use these tools for link building, so let’s quickly see how they compare.
Total Referring Domains
As you can see, SEMrush is best, Ahrefs is second best, while Moz is lagging behind.
The best case scenario is to use all three tools to find as many link opportunities as possible, but if you had to pick, go either with SEMrush or Ahrefs. And SEMrush offers a free trial, while Ahrefs doesn’t.
Both Moz and SEMrush are quality tools that can help you do better marketing at an affordable price.
If you need a tool to help with keyword research, competitor analysis, and link building, Moz may be the better choice.
However, if you need more comprehensive features like website audits, rank tracking, social media management, or comprehensive link auditing capabilities, then SEMrush is a better choice for you.
Let me know your choice in the comment section below.
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.