Microsoft Bing Statistics: Stats Facts and Trends for 2024

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Looking for the latest 2024 Microsoft Bing statistics facts and trends?

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Feel free to use these jump links to move about my Microsoft Bing stats quickly.

Note: all the resources I used in compiling this page are listed at the bottom of the page.

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Jump here: Key Microsoft Bing Stats for 2024| Microsoft Bing User Count, Demographics and Behavior Stats in 2024| Bing Market Share Stats and Facts in 2024| Bing Ads Statistics Facts and Trends 2024| Bing App Downloads Stats and Trends 2024| Bing Chat Statistics 2024| Microsoft Bing 2024 Stats Facts and Trends FAQ| Microsoft Bing Statistics 2024 (Conclusion)|

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Microsoft Bing statistics, facts and trends 2024
Microsoft Bing statistics, facts, and trends 2024

Table of Contents

Key Microsoft Bing Stats for 2024 (Overview)


  • Microsoft Bing is the 27th largest website in the world
  • Microsoft Bing gets more than 100 million daily active users.
  • Microsoft Bing gets more than 3 billion monthly active users.
  • Microsoft Bing’s global market share in 2024 is 2.77%.
  • In a recent survey, 23% of business executives claimed they prefer Bing to Google.
  • 34% of Microsoft Bing users are college graduates.
  • Microsoft Bing’s US market share on desktop in 2024 is 36%.
  • Microsoft Bing’s ad revenue in 2024 was $11.59 Billion.
  • 44 million desktop searchers use Bing exclusively and are not on Google.
  • Facebook is the most popular website searched for using Bing with over 12.9 million searches
  • Bing search service is available in 105 different languages.
  • Microsoft Bing is available in 234 countries/regions worldwide.
  • 34% of Microsoft Bing users are college graduates.
  • Bing Chat was launched by Microsoft Bing in February 2024.
  • Over 1 million users signed up for the waitlist of Bing Chat within 48 hours of the announcement.
  • Bing reached 100 million active users in March 2024, just weeks after they launched Bing Chat on the web.
  • Bing Chat recorded 45 million chats mere weeks after it went live.
  • Bing Chat is available on the Edge and Bing mobile apps for iOS and Android.
  • Bing Chat is available on Windows 11.
  • Bing Chat has a codename called Sydney.

Microsoft Bing User Count, Demographics and Behavior Stats in 2024


Below are Bing statistics and facts for 2024 that paint a picture as to who uses this search engine platform.

How Popular is Microsoft Bing as a Search Engine?

Microsoft Bing is a very popular website.

Bing is the 27th largest website in the world.

How Popular is Microsoft Bing as a Search Engine in the US?

Microsoft Bing is a very popular website in the US. Microsoft Bing is the 8th largest and most popular website in the US.

How Many Daily Active Users Does Microsoft Bing Have in 2024?

Microsoft Bing has more than 100 million daily active users. They crossed the 100 million user mark after the launch of Bing Chat in February 2024.

What is the Male:Female Ratio of Microsoft Bing Users in 2024?

Male:female ratio of Microsoft Bing users in 2024 is 50:50. This means in 2024 Microsoft Bing as a search engine is equally used by both men and women.

How Many Monthly Active Users Does Microsoft Bing Have in 2024?

Microsoft Bing has more than 3 billion daily active users. This number pales compared to Google’s monthly visits (89.3 billion), but is still a 200% growth compared to 2021 when Bing was getting a mere 1 billion visits per month.

In How Many Countries Is Microsoft Bing Available?

Microsoft Bing is available in 238 countries.

In How Many Languages Is Microsoft Bing Available?

Microsoft Bing is available in 108 different languages.

Which Countries use Microsoft Bing the Most?

Web users from the US (29.05%) use Bing the most. This is followed by web users from India (11.98%), Brazil (8.1%), Germany (4.75%), United Kingdom (4.31%), Japan (3.66%)…

Countries that use Microsoft Bing the most- as reported by SEMrush
Countries that use Microsoft Bing the most- as reported by SEMrush

Which Country in the World uses Microsoft Bing the Least?

France uses Bing the least with only 3.28% of searches.

Is Microsoft Bing Banned in China in 2024?

Microsoft Bing is not banned in China in 2024.

However, due to strict censorship rules imposed by the Chinese government, the Bing search engine results in China are often vastly different than those in the rest of the world.

Is “Google” the Most Popular Search Term on Bing?

Google is the most popular search term on Bing.

Web users use the Bing search bar to search “Google” 46,220,000+ times per month.

What are the Most Popular Bing Searches in the US?

Here are the most popular Bing searches in the US:

  • Google
  • YouTube
  • Gmail
  • Facebook
  • Bing homepage quiz
  • Amazon
  • Bing
  • News for you
  • Yahoo
  • eBay
  • Top stories
  • Facebook log in
  • Weekly quiz
  • Yahoo mail
  • Walmart
  • US news
  • Fox News
  • Bing weekly quiz
  • Google maps
  • NFL

What are the Most Popular Bing Searches Worldwide in 2024?

Here’s a list of the most common searches on Bing worldwide:

  1. Google
  2. YouTube
  3. Facebook
  4. Gmail
  5. Amazon
  6. Yahoo
  7. Hotmail
  8. Open apk file
  9. Bing homepage quiz
  10. Bing
  11. eBay
  12. Facebook log in
  13. Yahoo mail
  14. News for you
  15. Netflix
  16. Open download file
  17. Top stories
  18. Google maps
  19. Weekly quiz
  20. How to get help in Windows 10

How Many Users use Bing Exclusively Instead of Google Search?

44 million desktop searchers use Bing exclusively and are not on Google.

Among Which Age Groups is Microsoft Bing Most Popular?

Microsoft Bing search engine is most popular among the 25 to 34 (30.70%), and 18 to 20 (22.17%.) age groups.

Also, 60% of all Bing users are aged 25-44.

What Percentage of Microsoft Bing Users Have Children Living at Home?

57% of Microsoft Bing users have children living at home.

What Percentage of Microsoft Bing Users Are Married?

53% of Microsoft Bing users are married.

Are Business Executives Using Bing Instead of Google?

Business executives are using Bing instead of Google. In a recent survey, 23% of business executives claimed they prefer Bing to Google.

Do Bing Users Spend More Money Online on Average Compared to Google?

Bing users on average spend more money than Google users.

32% of Bing searchers spend more online than the average Google searcher; and 48% Bing users are in the top 25% of household incomes in the US.

This means Bing users are internet savvy, know what they want, and have plenty of cash to spend.

Do Web Users use Microsoft Bing to Do Product Research?

Web users use Microsoft Bing to do product research. In a recent survey, 55% of Bing users claimed they start product research with Bing.

The same source—which is meant to help marketers plan for their Microsoft advertising strategy—claims that 70% of Microsoft Bing users plan to buy a car in the next 3 months, while 29% plan to buy insurance in the same period.

Do Web Users use Microsoft Bing to Plan Their Travel?

Web users use Microsoft Bing to research and plan their vacations, from exploring the majestic Grand Canyon to immersing themselves in history with a captivating historic Normandy tour.

40% of Bing searches are for domestic travel planning, while 21% of Bing web searches are for planning international travel.

What Percentage of Microsoft Bing Users are College Graduates?

34% of Microsoft Bing users are college graduates.

Does Microsoft Bing Get More Branded Searches than Google?

Microsoft Bing gets 26% more branded searches than Google every month. This is a huge upside for small business owners who can get found more easily on Bing than on Google.

In a recent survey (linked in the reference section below) 38% of Microsoft Bing users claimed they use Bing for brand discovery, and not Google.

Microsoft Bing User Count, Demographics and Behavior Stats in 2024 #stats #statistics #facts #trends Share on X

Bing Market Share Stats and Facts in 2024


What is Microsoft Bing’s Percentage of Global Market Share in 2024?

Microsoft Bing accounts for 2.77% of the global search market. That is far below Google’s 93.12% but above the likes of Yandex (1.15%), Yahoo (1.11%) DuckDuckGo (0.51%), and Baidu (0.49%).

What’s the Percentage of Desktop Searches in the US that are Done Through Microsoft Bing?

36% of all desktop searches in the US are done through Microsoft Bing.

What is the Average Click-Through Rate For Microsoft Bing?

The average click-through rate for Microsoft Bing is 2.83%. This is significantly higher than Google’s average CTR which stands at 1.91%.

How Much Money Did Microsoft Bing Generate in Advertising Revenue in 2024?

in 2024 Microsoft Bing generated $11.59 Billion in advertising revenue.  And now with the introduction of Bing Chat Microsoft is hoping more users will flock to their search engine and abandon Google.

This will further increase advertising revenue for them.

Microsoft’s CEO Satya Nadella claims that for each percent of search market share Microsoft gains, it stands to make an additional $2 billion.

Here’s a table that shows the growth of Microsoft’s revenue year over year.

Fiscal year (ends on June 30) Microsoft Search advertising revenue
2016$5.43 billion
2017$6.22 billion
2018$7.01 billion
2019$7.63 billion
2020$7.74 billion
2021$8.53 billion
2022$11.59 Billion

What is Microsoft Bing’s Market Share in 2024?

In 2024 Microsoft Bing currently holds approximately 2.79% market share. This pales in comparison to Google which holds 92.63% market share.

Bing’s market share peaked in October 2022, at 3.59% and it was thought that by adding generative AI to the mix the market share percentage would rapidly rise at the expense of Google.

But, that didn’t happen and now Bing’s market share is lower than before adding Generative AI Chat.

YearMicrosoft Bing Global Market Share
20092.3%
20103.46%
20113.57%
20123.09%
20133.36%
20143.02%
20142.79%
20152.76%
20162.82%
20172.44%
20182.7%
20192.71%
20202.47%
20212.63%
20223.59%
20232.79%

What is Microsoft Bing’s Desktop Market Share in 2024?

Microsoft Bing’s desktop market share in 2024 is 7.14%. That is significantly smaller than Google’s desktop market share of 86.71%.

Bing’s desktop market share seems to be shrinking. They peaked in October 2022, at 9.92%, and it has been a downward trend ever since.

YearDesktop Search Market Share
20092.32%
20103.53%
20113.74%
20123.35%
20133.66%
20144.37%
20154.13%
20164.36%
20165.07%
20175.48%
20184.85%
20196.15%
20206.15%
20216.48%
20228.05
20237.14%

What is Microsoft Bing’s Worldwide Console Market Share in 2024?

In 2024 Microsoft Bing’s console market share is 27.6%. This is roughly 12% decline from the record market share achieved in 2020 (30.82%).

Overall Bing’s most successful market is console users. This is because searches done on Xbox use Bing by default.

Bing Market Share Stats and Facts in 2024 #stats #statistics #facts #trends Share on X

Bing Ads Statistics Facts and Trends 2024


What is the Average Cost of CPC on Bing Ads Compared to Google Ads?

The average cost of CPC on Bing Ads is 70% lower than Google Ads.

This is an opportunity for small businesses with limited marketing budgets to get in front of their target audiences.

Do Bing Ads Have a Higher Click-Through Rate than Google Ads CTR?

Bing Ads have a higher click-through rate than Google ads CTR,

The average CTR for Bing Ads is 2.83%, while for  Google Ads it is 1.91%.

Bing App Downloads Stats and Trends for 2024


What is the Average Daily Download Count for Microsoft Bing App in 2024?

The average daily download count for Microsoft Bing App in 2024 is over 100 000 downloads.

The daily average download count skyrocketed with the introduction of Bing Chat to the Microsoft Bing search engine.

Before Bing Chat was launched Bing App was getting downloaded on an average of 12 000 times per day.

Is Microsoft Edge Browser Popular in App Store in 2024?

In 2024 Microsoft Edge browser is popular in App Store. With the introduction of Bing Chat, Microsoft Edge jumped to the #3 spot.

Is Microsoft Edge Browser Popular in the Apple App Store in 2024?

In 2024 Microsoft Edge browser is popular in the Apple app store. They currently hold the 12th position in the Apple app store.

When Will Bing Chat Be Launched on Android and iOS?

Microsoft has said Bing Chat will get launched on Android and iOS in the coming weeks.

Bing Ads Statistics Facts and Trends 2024 #stats #statistics #facts #trends Share on X

Bing Chat Statistics 2024 (Overview)


Note: I have a whole guide on Bing Chat statistics facts and trends you need to check out.

  • Bing Chat was launched by Microsoft Bing in February 2024.
  • Bing Chat is connected to the internet.
  • Bing Chat is free.
  • Over 1 million users signed up for the waitlist of Bing Chat within 48 hours of the announcement.
  • Bing Chat is powered by Prometheus, a GPT-4 LLM owned and run by OpenAI.
  • Bing reached 100 million active users in March 2024, just weeks after they launched Bing Chat on the web.
  • Bing Chat recorded 45 million chats mere weeks after it went live.
  • The average chat on Bing Chat is 3 sessions long.
  • In 15% of total chat sessions users have used Bing Chat to generate new content
  • One search on Bing Chat is on average 10x more expensive than the same search in regular Microsoft Bing.
  • Bing Chat was added to Skype on February 22. 2024.
  • Bing Chat is available on the Edge and Bing mobile apps for iOS and Android.
  • Bing Chat is available in Windows 11.
  • Bing Chat has the codename Sydney. However, this codename was a secret shared only among Bing engineers working on the generative AI chatbot.

Microsoft Bing 2024 Statistics Facts and Trends FAQ


Microsoft Bing 2024 statistics, facts and trends FAQ
Microsoft Bing 2024 statistics, facts and trends FAQ

#1- Do People Still use Bing in 2024?

People still use Bing in 2024. Bing’s global market share in 2024 is 2.77%.

#2- How Many People use Microsoft Bing vs Google?

Roughly 1 in 40 people online use Microsoft Bing instead of Google.

#3- What is the Most Searched Term in Bing?

The most searched term in Bing is “Google”. How ironic!

#5- Is Microsoft Bing Losing Market Share to Google?

Microsoft Bing is losing market share to Google. In October 2022 Bing held 3.59% market share, while in 2024 that has dwindled to  2.79%. And in the same period, Google Search grew a percentage to reach 92.63% of the market share.

#6- Does Anyone use Bing Anymore?

Web users still use Bing, now rebranded to Microsoft Bing. 44 million American users use Bing exclusively at the expense of Google.

#7- Why Is Bing Not that Popular Compared to Google?

Bing is not that popular because the meteoric rise of Google prevented it.

Google early on was significantly better than Bing. And the divide in quality between them because insurmountable when Google introduced a novel ranking factor called PageRank in the mix.

Using PageRank made Google 10x better than Bing at a time and users flocked to it.

And Google continued to grow from there while Bing stagnated as it didn’t have the necessary traction and user base to warrant huge investments in it.

Now it seems the search engine race is over and Google summarily won.

Latest Microsoft Bing Statistics Facts and Trends for 2024 FAQ- All Your Questions Answered! #stats #statistics #facts #trends Share on X

Microsoft Bing Statistics Facts and Trends 2024 (Conclusion)


My updated guide lists the best and latest Microsoft Bing statistics facts and trends for 2024.

I hope you enjoyed reading it because the guide is now over.

During my research, I consulted these resources below:

References:

  • Microsoft says Bing has crossed 100 million daily active users
    (https://www.engadget.com/microsoft-bing-crossed-100-million-daily-active-users-080138371.html)
  • Microsoft Bing Usage and Revenue Stats (New Data)
    (https://backlinko.com/bing-users)
  • 20+ Microsoft Bing Statistics to Know in 2024 – Usage, Market Share, Ads Revenue, and More
    (https://meetanshi.com/blog/bing-statistics/)
  • The Top Bing Searches of This Year
    (https://www.lifewire.com/top-bing-searches-4120761)
  • 2024 Traffic Stats for Bing.com
    (https://www.semrush.com/website/bing.com/overview/)
  • Search Engine Market Share Worldwide
    (https://gs.statcounter.com/search-engine-market-share)
  • Microsoft just laid out the $2 billion reason why it’s going all in on ChatGPT
    (https://www.businessinsider.com/microsoft-chat-gpt-2-billion-revenue-search-steals-google-2023-2)
  • Bing – Statistics & Facts 2024
    (https://www.statista.com/topics/4294/bing/)
  • Bing Ads vs. Google Ads: Which Platform is Better in 2024?
    (https://www.thinkorion.com/blog/bing-ads-vs-google-ads)
  • Top Bing Searches- Ahrefs
    (https://ahrefs.com/blog/top-bing-searches/)
  • Critical Bing Statistics: 2024 Market Share, Demographic Analysis Data
    (https://financesonline.com/bing-statistics/)
  • Fascinating Bing Statistics to Ping Your Interest in 2024
    (https://webtribunal.net/blog/bing-statistics/)
  • Impressive Bing stats facts and trends for 2024 (https://thrivemyway.com/bing-stats/)
  • Crucial Microsoft Bing Statistics For 2024 (Users, Revenue, Demographics)
    https://startupbonsai.com/microsoft-bing-statistics/
  • Who Uses Bing, Anyway? 10 Surprising Ways You Probably Do
    (https://www.wordstream.com/blog/ws/2019/11/19/who-uses-bing-anyway)
  • Google Ads Revenue Flat While & Microsoft Bing Ads Revenues Up 10%
    (https://www.seroundtable.com/goog-msft-bing-ads-earnings-35289.html)
  • Microsoft Ads (or Bing Ads) vs. Google Ads (or Google AdWords): 10 Features Unique To Bing Ads
    (https://maheshone.com/microsoft-ads-vs-google-ads/)
  • Data shows Microsoft Bing is struggling amid tough search engine competition (https://www.digitalinformationworld.com/2023/05/data-shows-microsoft-bing-is-struggling.html)
  • Microsoft Q4 2020: Bing Search Business revenue plummets 18% due to COVID-19 (https://mspoweruser.com/microsoft-q4-2020-bing-search-business-revenue-plummets-18-due-to-covid-19/)
  • All About Bing Search! Bing Image Search, Bing Webmaster Tools & More
    (https://www.brightedge.com/blog/all-about-bing-search-bing-image-search-bing-webmaster-tools-more)
  • Microsoft Search Network data
    (https://about.ads.microsoft.com/en-us/insights/planning-tools/microsoft-search-network-data)

Nikola Roza

Nikola Roza is a blogger behind Nikola Roza- SEO for the Poor and Determined. He writes for bloggers who don't have huge marketing budget but still want to succeed. Nikola is passionate about precious metals IRAs and how to invest in gold and silver for a safer financial future. Learn about Nikola here.

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