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Looking for the latest buyer intent statistics facts and trends for 2023?
My updated guide has everything you need to know, and more.
Feel free to use the jump links below to go to the section that interests you the most.
Also, all the references and resources I used in crafting my buyer intent stats guide are listed at the bottom of the page.
Let’s go!
Jump here: Key Buyer Intent Statistics and Facts for 2023|Buyer Intent Trends 2023|Buyer Intent Market Analysis Statistics|Buyer Intent Demographics|Adoption of Buyer Intent Technology and Future of the Industry Stats and Facts|
Table of Contents
Key Buyer Intent Statistics and Facts for 2023
- More than 2.4 billion web users regularly shop online. 218.8 million of these web users are from the United States.
- More than 60% of online shoppers use either their mobile phones or laptops when buying online.
- More than 90% of consumers have researched products online before making a purchase.
- In a recent survey, more than 70% of online consumers say that online reviews significantly influence their purchasing decisions.
- More than 80% of consumers rely on search engines to explore and gather information about products before making purchasing decisions.
- Approximately 60% of B2B buyers use search engines to thoroughly research products and services before finalizing a purchase.
- On average, B2B buyers rely on 12 different sources of information before reaching a final purchase decision.
- The projected value of the global market for buyer intent analysis is set to achieve a value of $2.2 billion by the end of 2023.
- By 2025 North America and Europe combined are expected to hold a combined market share of around 60%. The remaining 40% market share will be divided between growing Chinese and APAC (Asia-Pacific) markets.
- The B2B sector constitutes more than 60% of the market share for buyer intent analysis. Other sectors that contribute to buyer intent analyst market share are Retail and E-commerce with over 20% market share and rapid growth YoY.
- Women constitute the majority of online shoppers, making up over 60% of all purchases. Obviously, 40% of online shoppers are men.
- Younger generations, such as Millennials and Generation Z, are the most prominent users of digital channels for both research and purchasing.
- The global buyer intent data market is expected to grow at a booming CAGR between 2022-2030, rising from $1.6 billion in 2021 to $8.4 billion in 2030.
- More than 70% of businesses claim they regularly take advantage of buyer intent technology to shape their marketing strategies and match their customer’s expectations.
- According to a recent report, 70% of businesses have seen a positive return on investment (ROI) from their adoption of buyer intent technology.
- By 2023 estimates suggest that 90% + of businesses will be using buyer intent technology to get the valuable data that can help them create better products for their customer base.
- In a recent survey, 92% of B2B buyers claimed they’re willing to switch brands if they think the current buyer intent analysis software is not good enough or lacks features their competitor has.
- The incorporation of buyer intent data has the potential to enhance conversion rates by up to 15%.
- Another recent study shows that companies that use buyer intent data are 50% more likely to achieve their marketing goals.
- Namely, more than 80% of small businesses (under 50 employees) use buyer intent software to help them make better decisions.
- Namely, more than 70% of mid-sized businesses (50-999 employees) use buyer intent software to help them make better decisions.
- Namely, more than 60% of large businesses (1000+ employees) use buyer intent software to help them make better decisions.
- Currently, only 40% of software companies use buyer intent software and these companies report a 33% increase in profitability just from using these tools consistently.
- The industries with the highest buyer intent technology adoption rate are Software and Technology (80%) followed by Finance and Insurance (75%).
Buyer Intent Trends 2023
How Many Web Users Regularly Shop Online?
More than 2.4 billion web users regularly shop online. 218.8 million of these web users are from the United States.
The number of online shoppers grows by an average of 6% annually.
Which Types of Devices Do Online Shoppers Use When Buying Online?
More than 60% of online shoppers use either their mobile phones or laptops when buying online.
What Percentage of Consumers Research Products Online Before Making a Purchase?
More than 90% of consumers engage in online research of products before completing a purchase.
What Percentage of Online Consumers Claim Online Reviews Significantly Influence Their Purchasing Decisions?
In a recent survey (linked at the bottom of the page) more than 70% of online consumers say that online reviews significantly influence their purchasing decisions.
What Percentage of Consumers Utilize Search Engines to Gather Information About Products, According to Google?
A recent survey conducted by Google (survey linked at the bottom of the page in the resource section) states that 80%+ of consumers rely on search engines to explore and gather information about products before making purchasing decisions.
The same study shows that 80% of consumers do online research (on various platforms, nut just search engines) to compare product prices and find the best deals.
What Percentage of B2B Buyers Use Search Engines to Research Products and Services Before Making a Purchase?
Approximately 60% of B2B buyers use search engines to conduct thorough research on products and services before finalizing a purchase.
B2B buyers are much savvier than typical web users and they know user intent data provides brands with a competitive advantage on the market and allows for more effective lead nurturing and personalization.
How Many Different Sources of Information Does the Average B2B Buyer Use Before Making a Purchase Decision?
On average, B2B buyers rely on 12 different sources of information before reaching a final purchase decision.
This is why any brand wishing to sell more should have an omnichannel strategy and meet their potential customers wherever they hang out online.
And they also need to learn from user behaviour regardless of the platform their users are on.
Buyer Intent Market Analysis Statistics
What Is the Projected Value of the Global Market for Buyer Intent Analysis?
The projected value of the global market for buyer intent analysis is set to achieve a value of $2.2 billion by the end of 2023.
Which Region Holds the Largest Market Share for Buyer Intent Analysis?
The region that holds the largest market share for buyer intent analysis is North America with over 40% market share.
In fact, according to industry experts, by 2025 North America and Europe combined are expected to hold a combined market share of around 60%.
The remaining 40% market share will be divided between growing Chinese and APAC (Asia-Pacific) markets with very little going to the African continent and South America.
What Percentage of the Market Share for Buyer Intent Analysis Is Held by the B2B Sector?
The B2B sector constitutes more than 60% of the market share for buyer intent analysis. Other sectors that contribute to buyer intent analyst market share are retail and e-commerce with over 20% market share and rapid growth YoY.
And recently healthcare sector has taken the lead as the fastest-growing adopter of the buyer intent analysis process.
Buyer Intent Demographics
What Percentage of Online Shoppers are Women?
Women constitute the majority of online shoppers, making up over 60% of all purchases. Obviously, 40% of online shoppers are men.
Which Demographic Groups use Digital Channels for Research and Purchasing?
Younger generations, such as Millennials and Generation Z, are the most prominent users of digital channels for both research and purchasing.
These generations are more adept at using the internet compared to both older and younger generations (Gen X, Boomers and Alpha).
What is the Relationship Between Consumer’s Income Levels and Their Likelihood to Research and Purchase Products Online?
The relationship between consumers’ income levels and their likelihood to research products before purchasing is that higher-income consumers do their research before purchasing, while lower-income consumers rarely do.
Also, high-income consumers also spend on average 45m more than people who earn less.
Adoption of Buyer Intent Technology and Future of the Industry Stats and Facts
What is the Future of Buyer Intent Technology?
The rise of machine learning and AI will fuel the growth of buyer intent technology.
AI will make things easier and this will facilitate the widespread adoption of using buyer intent data to personalize marketing campaigns and to bake user buyer intent directly into the product right from the start.
What is the Valuation of the Global Market for Buyer Intent Technology?
The global market for buyer intent technology achieved a value of $1.6 billion in 2021. The global market is expected to grow at a booming CAGR between 2022-2030, rising from $1.6 billion in 2021 to $8.4 billion in 2030.
What Percentage of Businesses Reported Using Buyer Intent Technology to Inform Their Marketing Strategies?
In a recent survey (linked in the reference section) more than 70% of businesses claimed they regularly use buyer intent technology to shape their marketing strategies and match their customer’s expectations.
What Percentage of Businesses Reported a Positive Return on Investment (ROI) from Their Investment in Buyer Intent Technology?
According to a recent report, 70% of businesses have seen a positive return on investment (ROI) from their adoption of buyer intent technology.
What Percentage of Businesses Is Estimated to Be Using Buyer Intent Technology in Some Form by the Year 2023?
By 2023 estimates suggest that 90% + of businesses will be using buyer intent technology to get the valuable data that can help them create better products for their customer base.
What Percentage of B2B Buyers Are Likely to Switch Brands if They Feel the Current One Doesn’t Understand Their Needs?
In a recent survey, 92% of B2B buyers claimed they’re willing to switch brands if they think their current buyer intent analysis software is not good enough or lacks features their competitor has.
What is the Effect of Incorporating Buyer Intent Data on Conversions?
The incorporation of buyer intent data has the potential to enhance conversion rates by up to 15%.
This shows investing in buyer intent software is a smart investment for any online business looking to boost their conversion rates and get more profitable.
What is the Effect of Incorporating Buyer Intent Data on Achieving Business Goals?
Using free buyer intent data has a positive effect on business and help them achieve their goals faster.
In a recent survey 82% of businesses surveyed reported improved target audience identification and audience targeting as a direct effect of using buyer intent data.
Another recent study shows that companies that use buyer intent data are 50% more likely to achieve their marketing goals.
What Is the Adoption Rate for Buyer Intent Technology Among Small Businesses?
According to a 2023 survey (linked in the references section below) the adoption rate for buyer intent technology among small businesses is high.
Namely, more than 80% of small businesses (under 50 employees) use buyer intent software to help them make better decisions.
What Is the Adoption Rate for Buyer Intent Technology Among Mid-sized Businesses (50-999 Employees)?
According to a 2023 survey (linked in the references section below) the adoption rate for buyer intent technology among mid-sized businesses is high.
Namely, more than 70% of mid-sized businesses (50-999 employees) use buyer intent software to help them make better decisions.
What Is the Adoption Rate for Buyer Intent Technology Among Large Businesses (Over 1000 Employees)?
According to a 2023 survey (linked in the references section below) the adoption rate for buyer intent technology among large businesses is high.
Namely, more than 60% of large businesses (1000+ employees) use buyer intent software to help them make better decisions.
Which Industries Have the Highest Adoption Rate of Buyer Intent Technology, and What Are Their Respective Adoption Rates?’
The industries with the highest buyer intent technology adoption rate are Software and Technology (80%) followed by Finance and Insurance (75%).
Do All Software Companies use Buyer Intent Data for Lead Generation?
Not all software companies use buyer intent data for lead generation.
Currently, only 40% software companies use buyer intent software and these companies report a 33% increase in profitability just from using these tools consistently.
What Is the Typical Profile of an Average User of Buyer Intent Technology in Terms of Their Profession and Experience?
The typical profile of an average buyer intent technology user is an experienced (at least 5 years in the business) marketing or sales professional looking for software to help them make better decisions and build better products for their customers.
What Percentage of Businesses Have Yet to Explore the Usage of Buyer Intent Data in Their Processes?
Only 1% of businesses have yet to explore using buyer intent software and baking buyer intent data into their processes.
This shows the buyer intent market is mature and further growth can only come from new companies jumping on the bandwagon.
Buyer Intent Statistics Facts and Trends 2023 FAQ
#1- What is Buyer Intent Data?
#2- How Do I Get Buyer Intent Data?
You can get buyer intent data by using special software that can source that date for you.
Some of the more popular intent data software are:
- Triblio ABM Platform
- Demandbase
- Cognism
- ZoomInfo
- Bombora
- 6sense
- Lead Onion
- Lusha
- DemandScience
- IntentData.io
- Datarade
- Leadfeeder
- TrustRadius for Vendors
- G2
#3- What are Some Examples of Intent Data?
#4- Is Buyer Intent Data Worth it?
Buyer intent data is worth it because it can help your business become more profitable.
#5- How Do You Measure Buyer Intent?
#6- How many B2B marketers Incorporate Intent Data in Their Email Marketing Campaigns?
Surveys reveal that 73% of B2B marketers incorporate intent data in their email marketing campaigns.
#7- Can Microsoft Bing Chat Be Used to Get Buyer Intent Data?
You can’t use Microsoft Bing Chat to get buyer intent data for your business.
I tried it. I queried Bing Chat “Can you get buyer intent data from a specific page?” and instead of providing data it start to search Bing for advice and resources how to get buyer intent data for your business.
And one of its advice is to go and buy user intent data software which can get you the information you need to drive your business forward.
Learn more about Microsoft Bing Chat by reading my Microsoft Bing statistics and Bing Chat statistics guides next.
#8- Can OpenAI ChatGPT Be Used to Get Buyer Intent Data?
You can’t use OpenAI ChatGPT to get buyer intent data for your business.
I tried it.
I queried ChatGPT “Can you get buyer intent data from a specific page?” and instead of providing data, it told me ChatGPT is not connected to the internet and additionally can’t get any outside data besides what was already fed to it when OpenAI trained ChatGPT.
And the cutoff point for ChatGPT training was late 2021.
To learn more about OpenAI and ChatGPT make sure you read my guides to OpenAI statistics, ChatGPT statistics,GPT-3 statistics and GPT-4 statistics.
#9- Can Anthropic Claude Be Used to Get Buyer Intent Data?
You can’t use Claude by Anthropic to get buyer intent data for your business.
I know because I tried it.
I queried Claude “Can you get buyer intent data from a specific page?” and instead of providing outside data, it told me how I could look at the page and manually glean some insights.
That is not helpful to me because it’s slow, not thorough, and any professional buyer intent software would be able to extra so much more information for a page + deliver additional insights and data from external sources.
Learn about Anthropic Claude by reading my Anthropic Claude statistics post next.
Buyer Intent Statistics Facts and Trends 2023 (Conclusion)
My updated guide lists the best and latest buyer intent statistics facts and trends for 2023.
I hope you enjoyed it because the guide is now over.
During my research, I consulted these resources below:
References:
- Ecommerce Statistics in 2023 (Latest U.S. and Global Data)
(https://ecommercetips.org/ecommerce-statistics/) - Most common online purchases by device in the U.S. in 2023
(https://www.statista.com/forecasts/997098/most-common-online-purchases-by-device-in-the-us) - 90% OF SHOPPERS CONDUCT ONLINE RESEARCH BEFORE PURCHASE
(https://saleslion.io/sales-statistics/81-of-shoppers-research-their-product-online-before-purchasing/) - Global Buyer Intent Software Market Analysis 2030 | 360 Market Update
(https://www.marketwatch.com/press-release/global-buyer-intent-software-market-analysis-2030-360-market-update-2023-06-15) - The great consumer shift: Ten charts that show how US shopping behaviour is changing
(https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-great-consumer-shift-ten-charts-that-show-how-us-shopping-behavior-is-changing) - How to use Buyer Intent Data in Sales and Marketing to generate revenue
(https://www.prezentor.com/blog/buyer-intent-data/) - Buyer Intent Data For B2B: Types, Tools, and Use Cases
(https://www.surfe.com/blog/buyer-intent-data-for-b2b/) - 20+ Intent Data Statistics that Every Marketer Needs to Know in 2023
(https://www.myshortlister.com/insights/intent-data-statistics) - Buyer Intent: All the Stats, Facts, and Data You’ll Ever Need to Know
(https://salesintel.io/blog/buyer-intent-all-the-stats-facts-and-data-youll-ever-need-to-know/) - 87% of B2B companies fail to unlock full value of buyer intent data
(https://www.marketingtechnews.net/news/2022/jul/25/87-of-b2b-companies-fail-to-unlock-full-value-of-buyer-intent-data/)
Nikola Roza
Nikola Roza is a blogger behind Nikola Roza- SEO for the Poor and Determined. He writes for bloggers who don't have huge marketing budget but still want to succeed. Nikola is passionate about precious metals IRAs and how to invest in gold and silver for a safer financial future. Learn about Nikola here.