My Missinglettr review answers it all, and much more!
Without wasting your precious time;
let’s get started now!
Note: within this Missinglettr review I also cover Missinglettr Curate, a new tool that just recently hit the market.
If you already use Missinglettr and wish to educate yourself on Curate, use the table of content to scroll to that section.
Thank you! 🙂
Table of Contents
What is Missinglettr Social Automation Tool Exactly?
Well, that question kind of gave you away, no?
I mean, you obviously know that Missinglettr is a social media automation drip tool that automates most of your social media activity, so that your hands are free to pull other important levers of your online business’s growth.
(That was one loooooong sentence- I know!)
Before I go into Missinglettr features I want to quickly sidetrack into reasons why you need to have a social media strategy from the get go;
and why that strategy needs to be automated as much as possible.
3 Reasons Why Your Blog Needs Social Media Automation, Why it needs it Badly!
#1- Build Trust With Google
Google is forever on the hunt for rouge webmasters who are trying to game their algorithm.
And one of the easiest way to show them you’re legit is to have active social media accounts with genuine activity.
So, even though those social media posts (and their links) won’t boost your rank immediately and directly, they will give you legitimacy and will indirectly help you rank better in Google.
#2- More Traffic
More of your social posts that get projected into the social stratosphere, more people will see them and some of them will click.
This includes your friends who maybe have not yet subscribed to your list are not aware of your new awesome post.
And of course, let’s not forget total strangers on the web who’re browsing Twitter or Facebook looking for great content to find.
Missinglettr HELPS YOU get found.
#3- Increased Brand Awareness
The more social postings you have out there and enriched with appropriate hashtags, the more exposure you give to your brand.
And even if users don’t click then and there, they’ll still learn to recognize your brand.
Largely the same in functionalities, the main difference between the two is that Pro lets you connect 3 content sources, for example, your WordPress blog Medium and Ghost, while Solo only lets you have one content source.
Also, with Solo, you’re limited to 500 social media posts.
That number might seem small, but that’s 500 posts per month and that’s at least 50 blog posts worth of promotion, so plenty.
However, Solo might be inadequate for big blogs with hundreds of articles and for blogs who want to create campaigns for all their content at once.
They’d need to go for the Pro plan which allows for 5000 posts per month.
Finally, Solo plan is handicapped because you don’t have access to the advanced analytics features so you can’t really tell how your campaigns are doing.
However, you do get basic reports which is Missinglettr emailing you once per week to inform you how many clicks your campaigns generated.
Note: Pro plan gives you access to advanced analytics where you can track in detail how your campaigns are performing across various social media channels
Here are the main differences between Solo and Pro plans.
Missinglettr Pros and Cons
#1- Easy to use
I remember it took me 10m to grasp how it works and I went in with no preparation whatsoever.
As a freelance writer for hire I was simply assigned a task to write a Missinglettr review and that was that.
Fun fact: I had a really tight deadline for the article so I remember how I worried in advance whether I’d make it in time.
It was the first time I heard of Missinglettr and simply didn’t know what to expect.
I also remember how I laughed at myself when I first logged in into Missinglettr dashboard and saw how simple it all was
#2- Excellent automatic campaigns
Missinglettr lets you change campaigns it builds for you. But most of the time you won’t need to change anything because out of the box they’re pretty darn good.
You’ll just need 2m to review to make sure and that for me is social media automation at its finest.
#3- Very cheap
Missinglettr is dirt cheap based on what it provides and value it gives to me as an online business owner.
#4- Excellent Customer Support
Missinglettr support is excellent. You can contact them vial live chat any day of the week, but their response will come during Monday-Friday, UK office hours.
For example, I recently had problems with Missinglettr.
I had just switched host and my new host was blocking Missinglettr bot and their ip’s from crawling my site.
I was getting “connection error” and “content not found” errors and it was driving me nuts.
Luckily, Benjamin Dell, the owner of Missinglettr, was able to help me through live chat.
I turned out I had to add their ip’s in my .htaccess file.
Did it and Missinglettr again works day and night for me.
#5- Access To Missinglettr Curate
I should’ve said limited access to Missinglettr Curate.
With any Missinglettr subscription you can access the Curate library to share other people’s content, but you won’t be able to promote yourself.
I wish we got full access to Curate, but it is what it is.
#1- Basic analytics
Basic analytics are a little too basic as all you can see is how many clicks you got.
I wish I got a bit more info to work with, but I guess that’s what the Pro plan is for.
#2- Only one content source for Solo plan
I’m proud of my work and like to promote it wherever I publish it. Be it my blog, LinkedIn Pulse, Medium…
However, with a Solo plan I can only hook up my WordPress blog to Missinglettr.
#3- No custom scheduling for solo Plan
Let me explain.
The Solo plan allows you to schedule posts based on the predefined template schedule.
That’s fine and all, but what if you have 300 posts?
And they’re all scheduled at the same time.
Then there’s bound to be overlap and you run the risk of having your Twitter feed (for example, it could also be Facebook) be filled with your content only, which would annoy and repel your followers.
It is crucial to space out your postings and fill that space with generous promotion of others.
Food for thought, that’s all.
(Tutorial) How to Create a New Campaign in Missinglettr?
First, go and quickly sign up, and set up your account.
Just add your email, set a password and add your blog’s URL and make sure you add in all your social media profiles.
Next, once you’ve verified and set up your account, Missinglettr will run in the background, in perpetual ON mode scanning your site and awaiting new posts.
And when you publish a new blog post, it will automatically create a new promotional campaign that will then be in stand-by mode waiting for you to approve it.
And what about posts from the past?
Missinglettr will create campaigns for them too.
However, because Missinglettr is hooked up to your blog’s RSS feed, it will create campaigns for as many posts it finds in your feed (usually that’s your 10 most recent posts).
I admit it, when you first log in into Curate dashboard, it looks slightly clunky and intimidating. However first impressions CAN be deceiving as Missinglettr Curate dashboard is actually very intuitive and easy to use.
Here’s how to promote your content inside it.
First, inside the dashboard, click on the “Promote” button.
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