Missinglettr Review 2021- Intelligent Social Media Automation That Simply Works!

Disclosure (full version here): Some of the links you’ll encounter are affiliate links. If you click and buy something, I may get a commission. Thank you! 

You there!

Yes, YOU!


Welcome to my Missinglettr review.

My Missinglettr review answers it all, and much more!

Without wasting your precious time;

let’s get started now!

Missinglettr review and tutorial
Missinglettr review and tutorial 2021- worth buying or not?

What is Missinglettr Social Automation Tool Exactly?

Well, that question kind of gave you away, no?

I mean, you obviously know that Missinglettr is a social media automation drip tool that automates most of your social media activity, so that your hands are free to pull other important levers of your online business’s growth.

(That was a one long sentence- I know!)

Before I go into Missinglettr features I want to quickly sidetrack into reasons why you need to have a social media strategy from the get go;

and why that strategy needs to be automated as much as possible.

3 Reasons Why Your Blog Needs Social Media Automation, Why it needs it Badly!

#1- Build Trust With Google

Google is forever on the hunt for rouge webmasters who are trying to game their algorithm.

And one of the easiest way to show them you’re legit is to have active social media accounts with genuine activity.

So, even though those social media posts (and their links) won’t boost your rank immediately and directly, they will give you legitimacy and will indirectly help you rank better in Google.

#2- More Traffic


More of your social posts that get projected into the social stratosphere, more people will see them and some of them will click.

This includes your friends who maybe have not yet subscribed to your list are not aware of your new awesome post.

And of course, let’s not forget total strangers on the web who’re browsing Twitter or Facebook looking for great content to find.

Missinglettr HELPS YOU get found.

#3- Increased Brand Awareness

The more social postings you have out there and enriched with appropriate hashtags, the more exposure you give to your brand.

And even if users don’t click then and there, they’ll still learn to recognize your brand.

And you should remember the classic rule of 7 of internet marketing– cold traffic needs to notice your brand 7 times before they become warm traffic and potential leads and sales down the line.

Let Missinglettr help you get buyers sooner!

Missinglettr Features- Crazy-Simple to Use, Yet You Can Conquer the World With it

Missinglettr have many features that make it a unique tool on the market.

Here are the main one’s below.

 #1- NLP + A.I. algorithms.

These advanced programs work together to make Missinglettr a superb product that helps you get more traffic through genuine social media automation.

#2- Automatic postings… that can be edited

 When you set up Missinglettr correctly, it automatically builds campaigns for you. But before they are sent out you get a chance to review them and make them even better.

I mean if you can make them better of course…

I rarely find there’s anything to change.

#3- Intuitive dashboard

Missinglettr dashboard is your starting point with this tool.

Here you can track your track your current campaigns, build new ones and access every feature Missinglettr has to offer through the left sidebar menu.

Missinglettr dashboard

#4- Ability to fine-tune campaigns

Promotional campaigns are excellent as they are, under their default settings.

But if you’re a pro and you know what you’re doing, you can go deeper into the “Settings” tab:

Missinglettr settings

As you can see, there’s a whole host of things to tinker with:

  • Website details;
  • Social Profiles;
  • Dates and times;
  • Schedule template;
  • Campaign settings;
  • Content templates;
  • Quote bubble template;
  • Blacklist phrases.

These are all pretty self-explanatory but more interesting ones are:

#1-  Schedule templates

Here you can change how Missinglettr promotes your content.

For example, a year’s worth campaign consists of 9 posts spread out across the year. But you can add days to make a 9-post campaign a 15-post campaign for example.

Or you can keep 9 posts but have the first 6 be posted in the first month while the rest spread out across eleven months.

You can also reverse that…

Missinglettr Schedule Templates

#2- Campaign settings

Here you can change how campaigns work.

You can, for example, opt in to exclude hashtags from your posts (I don’t recommend it).

Or you can also choose a different link shortener, or you can add meta keywords…

Basically, you need to be careful here because one wrong move could negatively affect your link CTR.

Note: I recommend you use Ittr.ai link shortener for your social posts.

It’s because Missinglettr advanced analytics feature works only with that one.

Missinglettr campaign settings

#3- Quote bubble templates

Quote bubbles are attractive and draw in clicks. But you need to make sure you do them right and this basically means adding in your Gravatar image, or image of your brand.

The key is to avoid your social quotes looking bland and you also want users to learn to recognize you over time in their Twitter or Facebook feeds.

Quote bubble templates

Related resource: How To Set Up Missinglettr Correctly- Use This Tool To It’s Fullest!

Missinglettr Pricing- What Does Real Social Media Automation Cost?


Missinglettr pricing plans

Missinglettr offer 3 pricing tiers:

  • Free;
  • Solo ($9/mo; or $7/mo with a yearly plan)
  • Pro ($39/mo; or $32/mo with a yearly plan)

Largely the same in functionalities. The main difference between the two is that Pro lets you connect 3 content sources, for example, your WordPress blog Medium and Ghost, while Solo only lets you have one.

Also, with Solo, you’re limited to 500 social media posts.

That might seem small but that is 500 posts per month and that’s at least 50 blog posts worth of promotion, so plenty.

However, Solo might be inadequate for big blogs with hundreds of articles and for blogs who want to create campaigns for all their content at once.

They’d need to go for the Pro plan which allows for 5000 posts per month.

Finally, Solo plan is handicapped because you don’t have access to the advanced analytics features so you can’t really tell how your campaigns are doing.

However, you do get basic reports which is Missinglettr emailing you once per week to inform you how many clicks your campaigns generated.

Missinglettr analytics via email
ONE day old campaign, 7 clicks already!

Note: Pro plan gives you access to advanced analytics where you can track in detail how your campaigns are performing across various social media channels

Here are the main differences between Solo and Pro plans.

Missinglettr plans comparison

Missinglettr Pros and Cons


#1- Easy to use

I remember it took me 10m to grasp how it works and I went in with no preparation whatsoever.

As a freelance writer for hire I was simply assigned a task to write a Missinglettr review and that was that.

Fun fact:  I had a really tight deadline for the article so I remember how I worried in advance whether I’d make it in time.

Was the first time I heard of Missinglettr and didn’t know what to expect.

I also remember how I laughed at myself when I first logged in into Missinglettr dashboard and saw how simple it all was

#2- Excellent campaigns

Missinglettr lets you change campaigns it builds for you. But most of the time you won’t need to change anything because out of the box they’re pretty darn good.

You just need 2m to review to make sure and that for me is social media automation at its finest.

#3- Very cheap

Missinglettr is dirt cheap based on what it provides and value it gives to me as an online business owner.

#4- Excellent Customer Support

Missinglettr support is excellent. You can contact them vial live chat any day of the week, but their response will come during Monday-Friday, UK office hours.

Missinglettr customer support

#5- Access To Missinglettr Curate

I should’ve said limited access to Missinglettr Curate. With any Missinglettr subscription you can access the Curate library to share other people’s content, but you won’t be able to promote yourself.

There are benefits to sharing other blogger’s content, and to learn more read my Missinglettr Curate review.


#1- Basic analytics

Basic analytics are a little too basic as all you can see is how many clicks you got.

I wish I got a bit more info to work with, but I guess that’s what the Pro plan is for.

#2- Only one content source for Solo plan

I’m proud of my work and like to promote it wherever I publish it. Be it my blog, LinkedIn Pulse, Medium…

However, with a Solo plan I can only hook up my WordPress blog to Missinglettr.

#3- No custom scheduling for solo Plan

Let me explain.

The Solo plan allows you to schedule posts based on the predefined template schedule.

That’s fine and all, but what if you have 300 posts?

And they’re all scheduled at the same  time.

Then there’s bound to be overlap and you run the risk of having your Twitter feed (for example, it could also be Facebook) be filled with your content only, which would annoy and repel your followers.

It is crucial to space out your postings and fill that space with generous promotion of others.

Food for thought, that’s all.

(Tutorial) How to Create a New Campaign in Missinglettr?

First, go and quickly sign up, and set up your account.

Sign up to Missinglettr

Just add your email, set a password and add your blog’s URL and make sure you add in all your social media profiles.

Next, once you’ve verified and set up your account, Missinglettr will run in the background, in perpetual ON mode scanning your site and awaiting new posts.

And when you publish a new blog post, it will automatically create a new promotional campaign that will then be in stand-by mode waiting for you to approve it.

Missinglettr campaigns

And what about posts from the past?

Missinglettr will create campaigns for them too.

However, because Missinglettr is hooked up to your blog’s feed, it will create campaigns for as many posts it finds in your feed (usually that’s your 10 most recent posts).

Let’s quickly build a campaign manually and our target will be my awesome Fusebox Podcast Player review.

First, I go “Create Drip Campaign” and add in the target post’s URL.

Second, now I need to review the campaign before I approve it.

First come hashtags. Missinglettr will generate those it thinks are best suited for your target post, but of course I can change them, add some and remove some too.

Missinglettr hashtags


Thirdly, I can add @mentions to my social posting. This isn’t a requirement but it’s good to tag people that helped  create the article or to whom you linked to.

Because they will feel obliged to return the favor and will re-share your post giving you access to their audience.

Missinglettr mention feature

Fourth, now I need to select images to be used for social posts Missinglettr built.

Generally , all images are fine, but you need to remove Gravatar images from comments.

Missinglettr pick images for quotes

Fifth (last step), now I need to select quotes to pair with my images. Missinglettr has already picked the most relevant stuff for me, but I can remove what I don’t like or add new one’s I like.

Missinglettr quote selection

And that’s it. Now I need to click “Launch Campaign” and Missinglettr will handle the rest.

Nice 😀

Campaign done

Missinglettr FAQ- Everything You Need to Know

#1- How Does Missinglettr Work?

Missinglettr is a social media drip tool.

It works by automatically scanning your blog looking for new blog posts.

Once it finds them it creates (again automatically) promotional campaigns for you. Then you just need to review and green-light them.

#2- Does Missinglettr Only Work With WordPress?

No, it also works with:

  • Ghost;
  • Medium;
  • Wix;
  • Weebly;
  • Squarespace;
  • Blogger.

Missinglettr pulls content from several platforms

#3- Is There a Missinglettr Plugin I Can Add to My Site?

No, there is not, and you don’t need one.

Plugins make your WordPress site slow and your dashboard difficult to navigate.

Instead, Missinglettr is a cloud-based service which is better and more efficient.

#4- Can I Use Missinglettr With Pinterest and Instagram?


For now it’s only:

  • Facebook;
  • Twitter;
  • and LinkedIn.

But Pinterest and Instagram are coming.

#5- Is Missinglettr Worth it? Do I Really Need Social Media Automation for My Blog?

That depends.

Do you need more traffic flowing to your affiliate site?


Then you need Missinglettr

Do you need more sales from your affiliate site?


Then you need Missinglettr.

Do you have an employee who handles your social media and that’s all they do all day long?


Then you need Missinglettr.

Finally, most people focus on organic growth in Google. That’s nice and they should be doing it. But they forget that a brand can grow their presence on social too.

Yes, it (used) to be a lot of manual work and grind but now with Missinglettr, it’s all automatic.

And it’s definitely worth it.

Databox organic social media growth
Source- 46 Expert Tips for Boosting Organic Social Growth

#6- Does Missinglettr Offer a Free Trial?

Yes, they do. You get a 14-day free trial on all plans.

Click here to test drive Missinglettr for 14 days, for free.

#7- Is There a Missinglettr Black Friday deal?

Yes, but not now.

Black Friday is far into the future and if you’re looking for a deal when Black Friday comes, pay my Missinglettr Black Friday deal post a visit.

#8- Is There a Missinglettr Coupon Code I can Use?

Normally, Missinglettr don’t offer coupon codes. However, since I’m an affiliate for them, they supplied me with a coupon code you can use.

It’s a code that you can use to get a 3-months 50% discount on yearly plan, whether Solo or Pro.

Solo$9/mo$4.50/mo50% off price for the first 3 months.
Pro$39/mo$19.59/mo50% off price for the first 3 months.

Click here to get the discount now!

Or read my Missinglettr coupon article for more info.

#9- Do Missinglettr Have an Affiliate Program I Can Join?

Yes they do. I review it here.

Spoiler alert- it’s pretty decent and there’s money to be made.

Conclusion- Is Missinglettr Really Worth it for You?

When traffic is scarce and competition is high, the easiest and most sensible way to get some people quickly onto your site is to pick off the long hanging fruit first, and then once those branches are dried up to go for the more competitive ones.

Social traffic via Missinglettr is just that, sweet easy fruit, ready to be picked. Coincidentally, it is also social media automation at it’s finest.

Nothing more to say except to end my Missinglettr review with a call to action.

Try it 14 days for free!

You ain’t got nothing to lose and you might win yourself an easy source of new website traffic.

And drop me a comment below, let me know what you think…

Missinglettr review and guide conclusion

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